This is my first thread (don't count introduction). It took me 6 years after finding the book (not the Bible, THE BOOK - TMF) to start one. That's fast... Don't hit me. I needed a mission and vision statement. And a PowerPoint presentation. Not to mention business cards.
There is no *bonus at the end of the post. *But may prepare one for the end of this thread.
Anyway.
I will copy parts from other thread where I commented (Progress Thread - Andy Black Made Me Do It - AdWords).
The idea:
- it came from my client that wanted to be on the no 1 position for a keyword (which I did, well not too difficult with the posts here)
The knowledge - @Andy Black 's threads and brain (mainly the latter, although we haven't spoken voice-to-voice yet):
- I PMed Andy and he wrote back - "maybe you can try running it yourself"
- I built a clean, one-page website (thanks to Fox's thread GOLD - How to Learn Code, Start a Web Company, $15k+ per month within 9 months) for my uncle - local dentist - without his knowledge nor permission (...)
- I started a campaing (sounds big, doesn't it?) with 5E/day budget to see how it goes - (start date 6th of April)
The business:
- local dentist
- city approx. 1M population
- I didn't check the number of dentists per 100 people (0.25 so one arm and one leg per 100 people?)
- small business (2 people)
- extremely profitable once but due to growing competition... not that good these days (still a lot of money there).
- some of the above is ... well people should develop all the time, otherwise read above once more
I am an analyst from experience (we all are)... I just see things. Maybe not right.
I immediately started seeing patterns (and not dead people...). Having read some of Andy's posts I am getting up to speed but still a lot ahead of me. I am applying blindly at the moment but will change. Adjust.
Main findings:
- two main keywords/groups - [(profession + city)] x 2, profession can be called "this" and "that" (e.g. lift and elevator)
- one of them more formal and supposed to be used fewer times is actually more popular
- two almost exactly same ads, with keywords adjusted to the search term, bring completely different results (2.25% vs 0.7% CTR) - and they should be statistically the same
- I am limited by budget because the demand is huge, demand for clicking at the moment
- So is the competition...
- I am not afraid of the competition
Future plans:
- the site is one-page and doesn't have a contact form
- I haven't spoken to the dentist about it (family member) and want to know what the results are
- I hope for 'some' to prove this works and when it does I want to create a contact form so I see how often people use it, set an account so my dentist's assistant can answer the queries (they are behind with tablets there too... hence I am computerising)
- I will do the form anyway, if somebody is in pain then will call, not wait a few hours for a reply
- I was advised by other family member to wait because Easter = people not spending money on teeth, rather food and drinks and travel. They don't have time to go to a dentist. The plan is to run it for at least a month or two anyway
- Some family members usually skeptic about my ideas are positive and interested
- Some family members usually skeptic about my ideas are still skeptic.. Oh well
(*BONUS) I will try to update every now and then and after two months summarise. I am computer-literate so it may end up as a fancy set of graphs or nice table / software enhanced data.
Thanks for reading and your time here with me.
There is no *bonus at the end of the post. *But may prepare one for the end of this thread.
Anyway.
I will copy parts from other thread where I commented (Progress Thread - Andy Black Made Me Do It - AdWords).
The idea:
- it came from my client that wanted to be on the no 1 position for a keyword (which I did, well not too difficult with the posts here)
The knowledge - @Andy Black 's threads and brain (mainly the latter, although we haven't spoken voice-to-voice yet):
- I PMed Andy and he wrote back - "maybe you can try running it yourself"
- I built a clean, one-page website (thanks to Fox's thread GOLD - How to Learn Code, Start a Web Company, $15k+ per month within 9 months) for my uncle - local dentist - without his knowledge nor permission (...)
- I started a campaing (sounds big, doesn't it?) with 5E/day budget to see how it goes - (start date 6th of April)
The business:
- local dentist
- city approx. 1M population
- I didn't check the number of dentists per 100 people (0.25 so one arm and one leg per 100 people?)
- small business (2 people)
- extremely profitable once but due to growing competition... not that good these days (still a lot of money there).
- some of the above is ... well people should develop all the time, otherwise read above once more
I am an analyst from experience (we all are)... I just see things. Maybe not right.
I immediately started seeing patterns (and not dead people...). Having read some of Andy's posts I am getting up to speed but still a lot ahead of me. I am applying blindly at the moment but will change. Adjust.
Main findings:
- two main keywords/groups - [(profession + city)] x 2, profession can be called "this" and "that" (e.g. lift and elevator)
- one of them more formal and supposed to be used fewer times is actually more popular
- two almost exactly same ads, with keywords adjusted to the search term, bring completely different results (2.25% vs 0.7% CTR) - and they should be statistically the same
- I am limited by budget because the demand is huge, demand for clicking at the moment
- So is the competition...
- I am not afraid of the competition
Future plans:
- the site is one-page and doesn't have a contact form
- I haven't spoken to the dentist about it (family member) and want to know what the results are
- I hope for 'some' to prove this works and when it does I want to create a contact form so I see how often people use it, set an account so my dentist's assistant can answer the queries (they are behind with tablets there too... hence I am computerising)
- I will do the form anyway, if somebody is in pain then will call, not wait a few hours for a reply
- I was advised by other family member to wait because Easter = people not spending money on teeth, rather food and drinks and travel. They don't have time to go to a dentist. The plan is to run it for at least a month or two anyway
- Some family members usually skeptic about my ideas are positive and interested
- Some family members usually skeptic about my ideas are still skeptic.. Oh well
(*BONUS) I will try to update every now and then and after two months summarise. I am computer-literate so it may end up as a fancy set of graphs or nice table / software enhanced data.
Thanks for reading and your time here with me.
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