AllenCrawley
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To achieve higher opt-in rates, I don't require a name on my lead magnets. As a result, I can't address someone by their name. However, I do address by name those that have purchased before in all our related flows. Admittedly, I don't use customers names as often as I should in broadcast emails but I do occasionally. Thanks for the reminder to diligently add that to the broadcast emails of those that have purchased before.Thanks for the thread and the insider call earlier on Allen (I listened to the recording), appreciate your giving - so I did have a suggestion for your email that you send; not one I've received so far has my name in it! For a company that sells personal products at the quality you're striving for, that surprised me.
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