8 Eyewear: From Idea, to Launch, to Growth (And Quitting the Job)

[Vick]

So I got this email tonight. Not sure what to make of it. Never know whats real anymore these days. But when the words "Google" and "Partnership" are in the Email subject line, its hard not to get a little excited.
-------------
Hi Mark,

My name is Sarah and I'm a Partnerships Consultant on Google's Partnership Team in Mountain View. My team here works with 4-5 high growth potential brands per quarter that we believe hold the strongest potential to succeed on the Google & YouTube platforms.

We offer account management services free of charge, with the goal of creating a digital strategy to achieve your unique goals. Using the Google platforms, we can help build Eight Eyewear, a holistic marketing campaign to capture the right audience at the right time in the right place.

I’d love to connect for a few minutes to see if there's mutual interest in working together. I'm available Wednesday & Friday before 4pm EST. Let me know if there’s a time that works best for you.

Thanks,

--
--
Sarah Carey | Digital Partnership Consultant


-------------
Anyway, not too sure what they really want, the email is kinda vague. Obviously I will have the phone call and see what it means. But ya, not too sure what to make of it. Are they really offering free services? I doubt it. It's google for frig sakes lol but we'll see what she wants.

Maybe its a marketing boost we've been waiting for.
Anyway, I'll update after the talk.

-------------

On another note.

NEW Design is almost finished. Just a few more design tweaks here and there. This process takes me the longest, I have to be 100% happy with the design, I've redone it many times, It is completely different then what I've shown the Forum so far. Anyway, It will go into production next month. Release date will be summer 2016... Hopefully.
The new design is another Sport frame. Another sport frame is more important for the company right now.
Design looks sick. Very happy with it. Lot's of Rubber this time. Seems like my past is coming back to me

Aviators will go into production around Dec/Jan. IF Black Friday is a huge success, we'll possibly make a unique "Eight style" Wayfarer as well. I'm fairly confident that we'll exceed our numbers needed on Black Friday, so these 2 should be made at the same time. Release date is unknown.

I'm also designing shirts. New packaging. New cases. Metal key chain "8" logo that will go into packaging possibly. And setting up the website for replacement lens purchases. Oh now that I mention it. Our lenses will finally be upgraded to 2.0mm Poly Carbonate lens in a few months. Instead of our current 1.0mm TAC lens. Way better quality, what I originally wanted but were too expensive at the time.

We also have another order of 2800 units arriving in October which will add to our 2400 units that arrived last month. This will put our inventory near about 800k. This way were prepared for Black Friday and xmas. And we can flood money to other products while we sell the inventory over a few months. Good ol bootstrappin

I guess that's it for now

 

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[AgainstAllOdds]

We offer account management services free of charge, with the goal of creating a digital strategy to achieve your unique goals. Using the Google platforms, we can help build Eight Eyewear, a holistic marketing campaign to capture the right audience at the right time in the right place.

Looks like a simple business development email. Notice how it isn't tailored to you other than the first name and company name. No mention of your brand, what it does, its appeal, etc.

Definitely worth calling in, but likely nothing more than a marketing piece. Hopefully I'm wrong.

Regardless: Keep up the great work. You're an inspiration.

 

[Jake]

https://www.linkedin.com/pub/sarah-carey/56/596/978

Maybe she can get the Oakland Raiders to promote them for you as well

 

[Vick]

Sneak Peek.
VAPOR design (name may change, not sure yet)
Release date is summer 2016
Only showing a couple pics and color combos. These are NOT final. Few small changes are needed.
They look pretty cool when the arms are closed. I worked hard on the interlocking area.
The inside looks pretty cool too, I'll show a couple inside shots later on.
Cheers

 

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[JasonR]

Guys who ditch the 9-5: Go to the gym and the grocery store and stuff at weird hours. Like 10:30PM on a Monday night. It will change your life. I haven't stood in a line to buy something in over a month.

I do this all the time. I go to lunch at weird hours, or to the store, just to miss crowds, it's so nice.

And you absolutely cannot replace the feeling of hitting the surf at 11 am, getting lunch, then 3 hours later back home and your making money. Nothing can ever replace that.

To think a couple years ago I was in cubicle, and Vick was there nearly months ago.

Great progress man. This is really blowin up.

 

[Vick]

I do this all the time. I go to lunch at weird hours, or to the store, just to miss crowds, it's so nice.

And you absolutely cannot replace the feeling of hitting the surf at 11 am, getting lunch, then 3 hours later back home and your making money. Nothing can ever replace that.

To think a couple years ago I was in cubicle, and Vick was there nearly months ago.

Great progress man. This is really blowin up.

lol ya me too, i do things at weird hours. go to the gym when no one is barely there. shopping during work hours. were always at the cottage. i go running everyday for an hour down the water front. even the small things like sitting on your deck on a Tuesday afternoon drinking a beer. Its great.

i think the best thing is being able to see your family whenever you want. I get to watch my son grow up from infancy everyday all day. whereas most people miss out on so much time like this. My wife loves spending time with her mom, they are like best friends, now she can see her whenever, whereas before she would be working all day. This time is also great for her mom, most mothers never get to see there kids that much, because they're working all the time. Time is important, especially with family. Think about all the time we would miss with them while sitting in a cubicle for 8 hours a day 5 days a week for 40 years. its absolutely crazy.

i cant imagine going back to that hell anymore.

 

[Vick]

So I've been talking with Google alot lately. There marketing teams want to help our business grow using there platforms. They pick about 5 companies every quarter where they see huge growth potential from using there platforms and there team optimizes all the ads to perform best. Anyway we passed the barrier and there team has agreed 8 Eyewear would be a good fit.

I had a call with them the other night and we went over there strategy via slide show. Strategy sounded good.

I'm having a hard time making the decision to move forward. They want us to use a budget of 500 a day for 90 days. Below is the strategy. Little scared to pull the trigger because it's a lot of money and risky for us at this stage budget wise if it doesn't work out. Here is there strategy.

-----
Hey Mark - Great speaking with you earlier today. As mentioned, I think your company could be a great fit for our program and once you and your team are able to sign-off on the below I can work on the next steps with our team.

Timing: Launch week of 10/26, pending creative. Get ahead of the holiday traffic so that we can optimize CPC before it gets hyper-competitive.

Platforms:

See (video) - In order to capture new customers we’ll drive engagement through video views on YouTube targeting people who are watching relevant content and are in your demographic. Only pay for actual video views - the rest will just be free impressions.

Success Metrics - Deliver over 100,000 video views at a $.15 cost per view. We’ll be targeting a 15% view through rate or higher to demonstrate relevant targeting.

Think (Keyword Contextual Targeting Display) - Given your audience is conducting more research than ever, 10.4 sources on average, we’ll drive stronger consideration through display ads. The display ads will be served to people who are actively thinking about buying performance sunglasses or outdoors accessories.

Success Metrics - Drive over 3.2M impressions that are actually on screen at a $4 cost per thousand impressions and track increase search uplift on google.com.

Do (search) - Consumers expect legitimate brands to be on the first page of Google with the most visibility possible. We’ll target the top three position on the page and only pay when someone clicks on your ad. The ads will be customized based on what people are searching for and be served on Shopping for high-volume terms and on Search for lower-volume terms.

Success Metrics - 8-10k+ visitors to your website at an estimated rate of $1.80 per click. The CPC will be highest in the beginning but we’ll optimize to drive performance. Online sales will be tracked and conversions will be the main goal of this platform.

Care - No paid advertising. You’ll continue to focus on great user experience in order to drive repeat business. All the traffic we’ll drive won’t mean anything if we can’t retain customers.

Investment: $500/day to drive the above metrics

Lastly, we will need all creative at least 3 days before our launch date in order to avoid any delays. Video length performs best anywhere between 15-60 seconds. See our Image Ad Specs, andImage Ad Formats. Please note that the file size for image ads must be 150KB or smaller, and the most common image ad formats on the Google Display Network are 300X250, 160X600, and 728X90.

Let me know if you have any questions on the above. Look forward to hearing back tomorrow.

----

I haven't really gone into depth with Google ad networks. So I'm not sure if we will perform well.

Anyway. Guess I'm just looking for a little advice from some people with experience in this area maybe @biophase @MJ DeMarco should I give this a shot? This may be one of those times where opportunity has shown itself. I mean it's Google. Who better to help me learn how to optimize Google network ads.

Any insight would be great. I have to give them an answer Monday.

Thanks

 

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[Jake]

If it works fantistically well do you have the inventory for it? Will they agree to let you slow down if inventory runs low?

Can Google float you a loan for the ads so you can ensure that you have enough cash on hand to ramp up inventory?

Sounds like a great opportunity. I would have a hard time saying no.

 

[Eskil]

So I've been talking with Google alot lately. There marketing teams want to help our business grow using there platforms. They pick about 5 companies every quarter where they see huge growth potential from using there platforms and there team optimizes all the ads to perform best. Anyway we passed the barrier and there team has agreed 8 Eyewear would be a good fit.

I was actually contacted here a few weeks ago by this Google team also and it sounds very similar to the things they told me over the phone meeting. I haven't started with them yet since I told them we are still catching up on backorders - but I might go for it once I am ready here soon. (Although like you, I'm not 100% decided yet).

 

[Catalyst]

Yup, also know a couple of others that have talked to the team. @Vick is correct that they should be able to help more than almost anyone else, but at same time keep in mind the Google team is in the business of selling ads.

 

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[csalvato]

This great post by @snowbank might help...

http://foreverjobless.com/ev-millionaires-math/

Some other things to consider...

Why start at $500 per day? Is this firm or just their recommended value? You should start with a value you are comfortable with to buy data at a speed you can tolerate.

What is this teams experience and track record of success? Most Google people are all theory and no practice. When they do buy ads, it's with other people's money and typically companies with huge marketing budgets. Is this team different and do they have the track record to prove it? If not, is there a digital marketing firm that does? Many digital marketing firms had to build their success on building high performing campaigns. Googles do NOT typically have that experience.

 

[csalvato]

Yup, also know a couple of others that have talked to the team. @Vick is correct that they should be able to help more than almost anyone else, but at same time keep in mind the Google team is in the business of selling ads.

I disagree. Most campaigns I have seen set up by googles are shitty.

 

[biophase]

I would pass. $45,000 is alot of money for marketing. Seems like it's just a sales job and just in reading what you wrote doesn't give me confidence.

It also sounds like they offer that to many many companies, so you are not special.

Before you decide, think of what you can do with $45,000. How many instagram shouts can you get? How many pairs can you send to celebrities? How many clicks on PPC or Amazon, and for how long? I'm guessing that $45k could be your advertising budget to 2 years.

And also think of how many sunglasses you need to sell to recover that amount. Also, do you have that many sunglasses? Do you have double that amount? Because you would need that to actually profit $45k.

 

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[Vick]

I would pass. $45,000 is alot of money for marketing. Seems like it's just a sales job and just in reading what you wrote doesn't give me confidence.

It also sounds like they offer that to many many companies, so you are not special.

Before you decide, think of what you can do with $45,000. How many instagram shouts can you get? How many pairs can you send to celebrities? How many clicks on PPC or Amazon, and for how long? I'm guessing that $45k could be your advertising budget to 2 years.

And also think of how many sunglasses you need to sell to recover that amount. Also, do you have that many sunglasses? Do you have double that amount? Because you would need that to actually profit $45k.

You know whats weird.

My wife said this Kenric. And she hasn't read anything on business. Shes just smart as F*ck. Sometimes I lose sight of that. She's made some really good decsions, with not having any business knowledge ever, its surprising, she just knows what to do, its weird.

Anyway. This is maybe why I feel like I couldn't pull the trigger. Something about it just sounded off.

Thanks, and thank you to the rest of the comments.

 

[Bigguns50]

Seems like it's just a sales job and just in reading what you wrote doesn't give me confidence.

I've done sales...I agree.

It also sounds like they offer that to many many companies, so you are not special.

Bing. They make it sound like you are the 'chosen one'.

And also think of how many sunglasses you need to sell to recover that amount.

Always.

 

[Bigguns50]

How do your designs keep getting better ? Thinner lines, clean, and just damn hot ! Love 'em @Vick .

 

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[JonnyC]

Just wanted to throw in another data point: I got offered this recently I think. $50 CAD per day for 2 months, optimizations and all that jazz. No time limit, I just keep pushing it back because I think $3k for a managed campaign is pretty good and I might do it next year.

Congratulations on your wild success so far. Love the designs!

 

[MitchC]

Am I missing something or do they not do anything towards the creatives, landing page or videos?

Basically they are offering to buy media on behalf you from themselves

If this is something you think you could benefit from why not talk to an agency that specialize in this? It should be one of those deals like a good accountant where paying them actually saves, or in this case makes, you money

The other point to make is you haven't really run these ads before, you would want to test things cheaply first, get it profitable, then have an agency optimize and scale it from there, if you even need one at that point

 

[RHL]

"Do things that don't scale." I think @biophase is right. When you're huge and unwieldy a firm can be a good bet, but now, when you're small and scrappy, I bet you can take that $45,000 in your own hands and make it go a lot farther via shouts, microsponsorships, etc.

 

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[csalvato]

Before you decide, think of what you can do with $45,000.

This is what I was driving at. Another firm will perform better and do more than Google, I think, for less. Or you can do a lot more marketing on your own for that money. Or you can hire other designers to work with you and create even more creative and thoughtful products. Or you can put a down payment on a rental property or something.

 

[Jake]

This is what I was driving at. Another firm will perform better and do more than Google, I think, for less

Yup. I've changed my mind. From the responses alone theyre not telling the truth about 5 per quarter. Seems a bit strange google would act so recklessly. You would think with the data they have on hand that they would be able to create a wildly successful campaign.

 

[ddzc]

That email from google looks like a copy and paste with a couple words edited "product type" and blasted off to all businesses. Good idea passing on it.

 

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[Catalyst]

I disagree. Most campaigns I have seen set up by googles are shitty.

Oh I agree I typed that funny, they should but they don't

 

[AgainstAllOdds]

They pick about 5 companies every quarter

Look at how many people in this thread have been contacted by Google. The number "5" seems like a made up number to get you to place an order.

If they're doing hundreds or thousands of accounts, do you think they'll manage your ad spend any better than you manage it on your own?

 

[RHL]

I'd love to know @Travis Phipps and @Andy Black 's thoughts on this.

 

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[Andy Black]

(If I come across as sarcastic or cynical in any of my responses below, it's directed at Google, not you @Vick!)

Here's what you wrote:

So I've been talking with Google alot lately. There marketing teams want to help our business grow using there platforms. They pick about 5 companies every quarter where they see huge growth potential from using there platforms and there team optimizes all the ads to perform best.

"Perform best"? What does that mean? I don't see mention of ROI or profits in any of their content below. Is this going to be a profitable campaign for you, or for Google?

Anyway we passed the barrier and there team has agreed 8 Eyewear would be a good fit.

That's nice of their expert media buying team to agree. Did they all sit round discussing lots of candidate businesses that aren't spending money with Google, and think yours had more potential than the others? How much of their time is split between reviewing businesses currently spending nothing on Google's ad platforms versus working on accounts that are bringing Google money?

I had a call with them the other night and we went over there strategy via slide show. Strategy sounded good.

Slide show?!? Is it something they can show other businesses per chance?

I don't do slide shows. I have a dialogue where I find out more about your business and where I'll try and educate you so you can understand what's going on. You can find a recording of a part of a call I had with a prospect, and the summary plan here. It's a nice simple plan, and designed to keep your ad spend to the minimum at the start, and allow you to pull the chord based on the feedback of each step.

Similar to Google, I don't sell results, I sell the process. But it doesn't involve tying people into 3 month plans, and it certainly doesn't require a minimum ad spend.

I'm having a hard time making the decision to move forward. They want us to use a budget of 500 a day for 90 days. Below is the strategy. Little scared to pull the trigger because it's a lot of money and risky for us at this stage budget wise if it doesn't work out. Here is there strategy.

What if the ad spend isn't resulting in sales? Do you keep spending? What if you're doing a paid search campaign and no-one is actually searching with buying search terms (phrases)? Do we expand to get visitors with lower buying intent so you spend your daily budget?

-----
Hey Mark - Great speaking with you earlier today. As mentioned, I think your company could be a great fit for our program and once you and your team are able to sign-off on the below I can work on the next steps with our team.

Timing: Launch week of 10/26, pending creative. Get ahead of the holiday traffic so that we can optimize CPC before it gets hyper-competitive.

Nice way to create a sense of urgency Google.

What they're trying to say here is that you want to get up and running in the auctions before all the competitors start pushing their bids.

However, you optimize your CPC based on whether you're getting the ROI you want. If you can only afford $1.00 cost-per-click and that can't get you any traffic because it's hyper-competitive, then so be it.



Platforms:

See (video) - In order to capture new customers we’ll drive engagement through video views on YouTube targeting people who are watching relevant content and are in your demographic. Only pay for actual video views - the rest will just be free impressions.

Success Metrics - Deliver over 100,000 video views at a $.15 cost per view. We’ll be targeting a 15% view through rate or higher to demonstrate relevant targeting.

Don't you love it when people talk about "engagement". People are going to engage with your brand. Engage with your video. Engage with your website. Lovely jubbly.

A client dropped $10k in a Youtube test to see what the cost-per-view was compared to TV advertising. I suggested they run a paid search campaign in parallel, bidding on the name of the new product that the Youtube videos were promoting. Before the test there were zero searches for the product name. During and after the test we recorded less than 10 searches for the product name on Google. The client was delighted with the number of people who watched all the way through the video though.

I'm more of a direct response kind of guy than "branding" and "engagement".

"Ad spend was €120k yesterday. What was our revenue and profit margin?"

"If we're getting visitors from branded searches, then attributing 20% of the revenue from those sales, were we profitable?"


Think (Keyword Contextual Targeting Display) - Given your audience is conducting more research than ever, 10.4 sources on average, we’ll drive stronger consideration through display ads. The display ads will be served to people who are actively thinking about buying performance sunglasses or outdoors accessories.

Success Metrics - Drive over 3.2M impressions that are actually on screen at a $4 cost per thousand impressions and track increase search uplift on google.com.

Consideration? I've not even heard of that one. Nice. WTF is that? How much is that worth?


Do (search) - Consumers expect legitimate brands to be on the first page of Google with the most visibility possible. We’ll target the top three position on the page and only pay when someone clicks on your ad. The ads will be customized based on what people are searching for and be served on Shopping for high-volume terms and on Search for lower-volume terms.

Success Metrics - 8-10k+ visitors to your website at an estimated rate of $1.80 per click. The CPC will be highest in the beginning but we’ll optimize to drive performance.

Why the hell does cost-per-click (CPC) have to be highest at the beginning?

Another client decided to get Google to manage one of the campaigns I was managing for them. There was no management fee so it looks pretty attractive if you want to save money.

Google pushed bids to get into the top 3 ad positions. The client spend shot through the roof (much higher CTR and Impression Share means much higher click volumes... compounded by the fact that each click is now much more expensive. Spend went vertical.)

"What's going on?!?" The client asked.

"We're bidding high to win the auctions, and then we'll start dropping bids as the algorithm rewards us for having a higher CTR."

Err... but what if you did that for all our competitors? What would happen then?

Needless to say they took that campaign OUT of Google management.


Online sales will be tracked and conversions will be the main goal of this platform.

This is about the only sensible thing they've said.

It's still not good enough for you as the business owner. What return are you getting?

Care - No paid advertising. You’ll continue to focus on great user experience in order to drive repeat business. All the traffic we’ll drive won’t mean anything if we can’t retain customers.

I've no idea what they mean by this.


Investment: $500/day to drive the above metrics

Oh, it's an "investment" now is it? Typically we'd think of returns and ROI if we're talking about investment.


Lastly, we will need all creative at least 3 days before our launch date in order to avoid any delays. Video length performs best anywhere between 15-60 seconds. See our Image Ad Specs, andImage Ad Formats. Please note that the file size for image ads must be 150KB or smaller, and the most common image ad formats on the Google Display Network are 300X250, 160X600, and 728X90.

Let me know if you have any questions on the above. Look forward to hearing back tomorrow.

----

I haven't really gone into depth with Google ad networks. So I'm not sure if we will perform well.

Anyway. Guess I'm just looking for a little advice from some people with experience in this area maybe @biophase @MJ DeMarco should I give this a shot? This may be one of those times where opportunity has shown itself. I mean it's Google. Who better to help me learn how to optimize Google network ads.

Any insight would be great. I have to give them an answer Monday.

Why Monday? Pressure sales tactic?

Thanks

Why start at $500 per day? Is this firm or just their recommended value? You should start with a value you are comfortable with to buy data at a speed you can tolerate.

This.

What is this teams experience and track record of success? Most Google people are all theory and no practice. When they do buy ads, it's with other people's money and typically companies with huge marketing budgets. Is this team different and do they have the track record to prove it? If not, is there a digital marketing firm that does? Many digital marketing firms had to build their success on building high performing campaigns. Googles do NOT typically have that experience.

This.

The people running your campaigns are nicely paid employees. They probably have targets too. How many people who work in Google will have read TMF , or be members of this forum?

Ditto with a lot of agencies too. The big guns will pitch to you, and their salaried juniors will work your campaigns.

I've worked in teams spending a "decent" amount per day. They'd wipe the floor with Googlers.

I was actually in the Google offices in Dublin Tuesday just gone. I got one of the guys working with me onto an AdWords bootcamp so he could get certified. I turned up so I could meet him. It was an excruciating time for me to listen to the instructor read from the Google manuals and watch everyone feverishly taking notes. I escaped at 3pm and didn't bother with the second day.


Here's my thinking.

1) Best Practice

Googlers HAVE to follow the party line. They can't build campaigns outside of what is recommended, for fear of it not working and them getting their arses kicked by their bosses.

So the best-practices are applied to ALL client accounts.

I like to know the best practices, so I can do the opposite.

If everyone is going left, then I'll go right. The road is clearer, and I'll have an advantage.


2) Conflict of interest

I recommend you read the 40 slides in the PDF I dropped into the forum here.

You'll spot that I change many of the default campaign settings... because I know they reduce my control and bleed money to Google.

I would pass. $45,000 is alot of money for marketing. Seems like it's just a sales job and just in reading what you wrote doesn't give me confidence.

It also sounds like they offer that to many many companies, so you are not special.

Before you decide, think of what you can do with $45,000. How many instagram shouts can you get? How many pairs can you send to celebrities? How many clicks on PPC or Amazon, and for how long? I'm guessing that $45k could be your advertising budget to 2 years.

And also think of how many sunglasses you need to sell to recover that amount. Also, do you have that many sunglasses? Do you have double that amount? Because you would need that to actually profit $45k.

This.

I would pass too.

 

[RHL]

^^^^^^^^
BAM, It's over.

 

[TheTruth]

Lol, they are adding no value here.

essentially they want you to provide all the marketing material and they promise to "get clicks down"

ANY Google campaign will become cheaper as soon as you take out a few none performing keywords or placements.

I fully agree with Bio on this one.

Honestly you could do all those tests within 1 week on a $2000 budget.

Only big brands follow through with these campaigns because their metrics are literally to lower cpc year over year.

So I've been talking with Google alot lately. There marketing teams want to help our business grow using there platforms. They pick about 5 companies every quarter where they see huge growth potential from using there platforms and there team optimizes all the ads to perform best. Anyway we passed the barrier and there team has agreed 8 Eyewear would be a good fit.

I had a call with them the other night and we went over there strategy via slide show. Strategy sounded good.

I'm having a hard time making the decision to move forward. They want us to use a budget of 500 a day for 90 days. Below is the strategy. Little scared to pull the trigger because it's a lot of money and risky for us at this stage budget wise if it doesn't work out. Here is there strategy.

-----
Hey Mark - Great speaking with you earlier today. As mentioned, I think your company could be a great fit for our program and once you and your team are able to sign-off on the below I can work on the next steps with our team.

Timing: Launch week of 10/26, pending creative. Get ahead of the holiday traffic so that we can optimize CPC before it gets hyper-competitive.

Platforms:

See (video) - In order to capture new customers we’ll drive engagement through video views on YouTube targeting people who are watching relevant content and are in your demographic. Only pay for actual video views - the rest will just be free impressions.

Success Metrics - Deliver over 100,000 video views at a $.15 cost per view. We’ll be targeting a 15% view through rate or higher to demonstrate relevant targeting.

Think (Keyword Contextual Targeting Display) - Given your audience is conducting more research than ever, 10.4 sources on average, we’ll drive stronger consideration through display ads. The display ads will be served to people who are actively thinking about buying performance sunglasses or outdoors accessories.

Success Metrics - Drive over 3.2M impressions that are actually on screen at a $4 cost per thousand impressions and track increase search uplift on google.com.

Do (search) - Consumers expect legitimate brands to be on the first page of Google with the most visibility possible. We’ll target the top three position on the page and only pay when someone clicks on your ad. The ads will be customized based on what people are searching for and be served on Shopping for high-volume terms and on Search for lower-volume terms.

Success Metrics - 8-10k+ visitors to your website at an estimated rate of $1.80 per click. The CPC will be highest in the beginning but we’ll optimize to drive performance. Online sales will be tracked and conversions will be the main goal of this platform.

Care - No paid advertising. You’ll continue to focus on great user experience in order to drive repeat business. All the traffic we’ll drive won’t mean anything if we can’t retain customers.

Investment: $500/day to drive the above metrics

Lastly, we will need all creative at least 3 days before our launch date in order to avoid any delays. Video length performs best anywhere between 15-60 seconds. See our Image Ad Specs, andImage Ad Formats. Please note that the file size for image ads must be 150KB or smaller, and the most common image ad formats on the Google Display Network are 300X250, 160X600, and 728X90.

Let me know if you have any questions on the above. Look forward to hearing back tomorrow.

----

I haven't really gone into depth with Google ad networks. So I'm not sure if we will perform well.

Anyway. Guess I'm just looking for a little advice from some people with experience in this area maybe @biophase @MJ DeMarco should I give this a shot? This may be one of those times where opportunity has shown itself. I mean it's Google. Who better to help me learn how to optimize Google network ads.

Any insight would be great. I have to give them an answer Monday.

Thanks

 

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[jon.a]

Lol, they are adding no value here.

essentially they want you to provide all the marketing material and they promise to "get clicks down"

ANY Google campaign will become cheaper as soon as you take out a few none performing keywords or placements.

I fully agree with Bio on this one.

Honestly you could do all those tests within 1 week on a $2000 budget.

Only big brands follow through with these campaigns because their metrics are literally to lower cpc year over year.

Where did this guy come from?

 

[TheTruth]

Ahahah ... Been hyper busy but still check in from time to
Time, we need to catch up

Where did this guy come from?