The Entrepreneur Forum | Financial Freedom | Starting a Business | Motivation | Money | Success

Welcome to the only entrepreneur forum dedicated to building life-changing wealth.

Build a Fastlane business. Earn real financial freedom. Join free.

Join over 80,000 entrepreneurs who have rejected the paradigm of mediocrity and said "NO!" to underpaid jobs, ascetic frugality, and suffocating savings rituals— learn how to build a Fastlane business that pays both freedom and lifestyle affluence.

Free registration at the forum removes this block.

To DIY Content Marketing or Hire?

Marketing, social media, advertising

marilynwo

New Contributor
User Power
Value/Post Ratio
50%
Oct 22, 2021
2
1
Hi Fastlaners! I've been growing my business for 5 years and haven't done much content marketing. I'm now starting to develop the content side of things. There are many business people who advise me to DIY content at least to get started, and their reason is that nobody would be able to write with the same level of energy as the owner. Or that they may not have that kind of in-depth knowledge and passion to create amazing content as much as the owner.

On the other hand, I also understand the leverage I can have by hiring content writers to help with the content creation side of things.

Would love to hear what you have done or have been doing in this area.

Thank you!
 
Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

Andy Black

Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
370%
May 20, 2014
18,566
68,697
Ireland
Hi Fastlaners! I've been growing my business for 5 years and haven't done much content marketing. I'm now starting to develop the content side of things. There are many business people who advise me to DIY content at least to get started, and their reason is that nobody would be able to write with the same level of energy as the owner. Or that they may not have that kind of in-depth knowledge and passion to create amazing content as much as the owner.

On the other hand, I also understand the leverage I can have by hiring content writers to help with the content creation side of things.

Would love to hear what you have done or have been doing in this area.

Thank you!
There’s definitely an argument for getting others to help with “content marketing”.

Here’s me chatting about my own experience creating content and helping people:
 

jdm667

Silver Contributor
FASTLANE INSIDER
Read Rat-Race Escape!
Read Fastlane!
Read Unscripted!
Speedway Pass
User Power
Value/Post Ratio
216%
Jan 27, 2020
357
770
Boston, MA
Hi Fastlaners! I've been growing my business for 5 years and haven't done much content marketing. I'm now starting to develop the content side of things. There are many business people who advise me to DIY content at least to get started, and their reason is that nobody would be able to write with the same level of energy as the owner. Or that they may not have that kind of in-depth knowledge and passion to create amazing content as much as the owner.

On the other hand, I also understand the leverage I can have by hiring content writers to help with the content creation side of things.

Would love to hear what you have done or have been doing in this area.

Thank you!
Welcome to the forum!

My advice is to start off by doing your own content marketing, then hire later, for 4 reasons:
1.) It is a good skill to have, no matter what happens with this business.
2.) You will make better hiring decisions if you have done the work of content writing, at least for a little while.
3.) You will have some of your own content on your website to show as samples for the new writers to follow.
4.) You will have good processes in place for your writers to follow so that you can train them well and make them more efficient (e.g. what resources do you use for research, what is your writing style, etc.)

Think of it like hiring a mechanic: if you know nothing about cars, you might get overcharged by a lot, and often. You also might not hire a good one.
If you know a little about cars, you might get overcharged a little bit, and less often, and you will probably hire a decent one.

Good luck!
 

woken

Silver Contributor
Read Rat-Race Escape!
Read Fastlane!
Read Unscripted!
Speedway Pass
User Power
Value/Post Ratio
145%
Mar 24, 2021
606
879
London, UK
Both options are viable. If you could do with the money somewhere else within the business, diy.

I’d recommend looking for what content creators ask from you when starting with them. You’re already capable, because you must answer those questions.
 
Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

Andy Black

Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
370%
May 20, 2014
18,566
68,697
Ireland
Curious if you saw these replies @marilynwo ?
 

Post New Topic

Please SEARCH before posting.
Please select the BEST category.

Post new topic

Guest post submissions offered HERE.

Latest Posts

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Ideas needing execution, more!

Join Fastlane Insiders.

Top