I realize this now through implementation and through the knowledge I have learned in workshops and books. People buy based off emotions. You can get someone to buy something just by creating a value that is perceived
For example
How to make a Million Dollars In a Month Ebook (Value $100)
Think and Grow Rich Audio mp3 (Value 19.99)
Millionaire Secrets Webinar (Value $5000)
Two Tickets to Millionaire Networking Event (Value $10000)
Limited Time Offer
Only 50 Remain!!!
$99.95
VS
How to make a Million Dollars In a Month Ebook
Think and Grow Rich Audio mp3
Millionaire Secrets Webinar
Two Tickets to Millionaire Networking Event
For $99.95
The offer is what gets people to buy the product people buy things emotional and than justify them logically however many people fail to sell because they sell them with logic rather than trying to create the emotion that led to them buying the product themselves
For example
How to make a Million Dollars In a Month Ebook (Value $100)
Think and Grow Rich Audio mp3 (Value 19.99)
Millionaire Secrets Webinar (Value $5000)
Two Tickets to Millionaire Networking Event (Value $10000)
Limited Time Offer
Only 50 Remain!!!
$99.95
VS
How to make a Million Dollars In a Month Ebook
Think and Grow Rich Audio mp3
Millionaire Secrets Webinar
Two Tickets to Millionaire Networking Event
For $99.95
The offer is what gets people to buy the product people buy things emotional and than justify them logically however many people fail to sell because they sell them with logic rather than trying to create the emotion that led to them buying the product themselves
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