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    Influence, The Psychology of Persuasion by Robert Cialdini

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People dont buy the product they buy the offer

Discussion in 'Ideas, Needs, Concept Feedback' started by Ksalazar, Apr 13, 2019.

  1. Ksalazar
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    Ksalazar Contributor

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    I realize this now through implementation and through the knowledge I have learned in workshops and books. People buy based off emotions. You can get someone to buy something just by creating a value that is perceived

    For example

    How to make a Million Dollars In a Month Ebook (Value $100)
    Think and Grow Rich Audio mp3 (Value 19.99)
    Millionaire Secrets Webinar (Value $5000)
    Two Tickets to Millionaire Networking Event (Value $10000)

    Limited Time Offer
    Only 50 Remain!!!
    $99.95


    VS

    How to make a Million Dollars In a Month Ebook
    Think and Grow Rich Audio mp3
    Millionaire Secrets Webinar
    Two Tickets to Millionaire Networking Event

    For $99.95



    The offer is what gets people to buy the product people buy things emotional and than justify them logically however many people fail to sell because they sell them with logic rather than trying to create the emotion that led to them buying the product themselves
     
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  2. ideasunlimited1
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    ideasunlimited1 Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    This is true. A lot of our day to day decisions are guided upon a "gut feeling". A lot of startups overlook the idea of planting a connected feeling in potential clients.
     
  3. Kid
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    Kid Bronze Contributor Speedway Pass

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    People that buy workshops and books buy based off emotions.

    You're going in wrong direction.
     
  4. rynor
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    rynor Contributor Read Millionaire Fastlane

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    Good snippet about this in Russell Brunson's "Expert Secrets" book. I forget what the actual concept is called, it's slipping my mind... but the idea is that you're showing people the perceived value of what they're buying, and offering it at a price that is considered a "steal". Great marketing tactic because it triggers people into taking action or else they'll miss out (FOMO).
     
  5. PizzaOnTheRoof
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    PizzaOnTheRoof Burger Rotation Specialist Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    I’ll also add that people buy expectations and outcomes.

    I can increase your revenue by 35% in 12 months by doing ___ so you can ___.

    VS

    I can get you more customers.
     
    Last edited: Apr 23, 2019 at 4:58 PM
  6. astr0
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    astr0 Grinding Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    That's true, but if it doesn't have enough real value than it's nothing more than a scam.

    Perceived value can be way higher (for example jewelry, boutique goods, etc.) and it's fine if the real value is also higher than for normal products, or at least on the same level.

    Those two triggered my scam-detector.

    Giving more value for the money may be a better strategy in the long run. It brings you closer to productocracy. People will definitely recommend your product if they got more than they paid for.

    Also, people may have different goals than money. Take, for example, MJ.
    His books and Insider subscription here are not that expensive. Probably he could squeeze out more profits by raising prices, even x2-x3 times. Don't know about books, but I've been on a $100/m paid forum and there's still enough value for the money and a lot of people.

    But what if his goal is not all about the money. Maybe he really wants to show people what's possible, change their lives and make them Unscripted? Then current prices make much more sense, allowing his books to become best sellers.
     
    Last edited: Apr 23, 2019 at 5:28 PM
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  7. LinorCG
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    LinorCG Business Building Warrior Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    They BUY the offer, then they RETURN the product.

    If product isn't as good as advertise then ask the sellers their refund rate. ;)
     
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    "Most people are broke and remain broke because the money scam has made them perpetual chasers of something that cannot be chased - it can only be attracted by offering perceived value" - MJ in UNSCRIPTED.

    Of course, if the customer deems the perceived value offered and actual value obtained don't match, he'll be sure to get his money back and tell everyone he can to stay away from your scam.
     
  9. jasoncuellar123
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    jasoncuellar123 I’m probably awake. Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Yes but if the product sucks then they return it and you're left with 0.
     
  10. PizzaOnTheRoof
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    PizzaOnTheRoof Burger Rotation Specialist Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    The best marketing strategy is to have people begging to refer you customers.
     

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