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People dont buy the product they buy the offer

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Ksalazar

Contributor
Sep 16, 2018
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I realize this now through implementation and through the knowledge I have learned in workshops and books. People buy based off emotions. You can get someone to buy something just by creating a value that is perceived

For example

How to make a Million Dollars In a Month Ebook (Value $100)
Think and Grow Rich Audio mp3 (Value 19.99)
Millionaire Secrets Webinar (Value $5000)
Two Tickets to Millionaire Networking Event (Value $10000)

Limited Time Offer
Only 50 Remain!!!
$99.95


VS

How to make a Million Dollars In a Month Ebook
Think and Grow Rich Audio mp3
Millionaire Secrets Webinar
Two Tickets to Millionaire Networking Event

For $99.95



The offer is what gets people to buy the product people buy things emotional and than justify them logically however many people fail to sell because they sell them with logic rather than trying to create the emotion that led to them buying the product themselves
 

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ideasunlimited1

Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Mar 21, 2019
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Houston
I realize this now through implementation and through the knowledge I have learned in workshops and books. People buy based off emotions. You can get someone to buy something just by creating a value that is perceived

For example

How to make a Million Dollars In a Month Ebook (Value $100)
Think and Grow Rich Audio mp3 (Value 19.99)
Millionaire Secrets Webinar (Value $5000)
Two Tickets to Millionaire Networking Event (Value $10000)

Limited Time Offer
Only 50 Remain!!!
$99.95


VS

How to make a Million Dollars In a Month Ebook
Think and Grow Rich Audio mp3
Millionaire Secrets Webinar
Two Tickets to Millionaire Networking Event

For $99.95



The offer is what gets people to buy the product people buy things emotional and than justify them logically however many people fail to sell because they sell them with logic rather than trying to create the emotion that led to them buying the product themselves

This is true. A lot of our day to day decisions are guided upon a "gut feeling". A lot of startups overlook the idea of planting a connected feeling in potential clients.
 

Kid

Gold Contributor
Speedway Pass
Mar 1, 2016
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People that buy workshops and books buy based off emotions.

You're going in wrong direction.
 

rynor

Bronze Contributor
Read Millionaire Fastlane
Speedway Pass
Mar 15, 2019
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Los Angeles, CA
Good snippet about this in Russell Brunson's "Expert Secrets" book. I forget what the actual concept is called, it's slipping my mind... but the idea is that you're showing people the perceived value of what they're buying, and offering it at a price that is considered a "steal". Great marketing tactic because it triggers people into taking action or else they'll miss out (FOMO).
 

PizzaOnTheRoof

Moving Forward
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I’ll also add that people buy expectations and outcomes.

I can increase your revenue by 35% in 12 months by doing ___ so you can ___.

VS

I can get you more customers.
 
Last edited:

astr0

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People buy based off emotions. You can get someone to buy something just by creating a value that is perceived
That's true, but if it doesn't have enough real value than it's nothing more than a scam.

Perceived value can be way higher (for example jewelry, boutique goods, etc.) and it's fine if the real value is also higher than for normal products, or at least on the same level.

Millionaire Secrets Webinar (Value $5000)
Two Tickets to Millionaire Networking Event (Value $10000)
Those two triggered my scam-detector.

Giving more value for the money may be a better strategy in the long run. It brings you closer to productocracy. People will definitely recommend your product if they got more than they paid for.

Also, people may have different goals than money. Take, for example, MJ.
His books and Insider subscription here are not that expensive. Probably he could squeeze out more profits by raising prices, even x2-x3 times. Don't know about books, but I've been on a $100/m paid forum and there's still enough value for the money and a lot of people.

But what if his goal is not all about the money. Maybe he really wants to show people what's possible, change their lives and make them Unscripted? Then current prices make much more sense, allowing his books to become best sellers.
 
Last edited:

LinorCG

Business Building Warrior
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Feb 6, 2014
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They BUY the offer, then they RETURN the product.

If product isn't as good as advertise then ask the sellers their refund rate. ;)
 

AceVentures

Silver Contributor
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Apr 16, 2019
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"Most people are broke and remain broke because the money scam has made them perpetual chasers of something that cannot be chased - it can only be attracted by offering perceived value" - MJ in UNSCRIPTED.

Of course, if the customer deems the perceived value offered and actual value obtained don't match, he'll be sure to get his money back and tell everyone he can to stay away from your scam.
 

PizzaOnTheRoof

Moving Forward
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Giving more value for the money may be a better strategy in the long run. It brings you closer to productocracy. People will definitely recommend your product if they got more than they paid for.
The best marketing strategy is to have people begging to refer you customers.
 

PureA

Winners never quit
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The economy is fuelled by bridging the gap between 'current self' and 'desired future self'.

Most things fit into this.
 

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