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- Dec 7, 2018
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Following this thread. Wish you success, man!
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Free registration at the forum removes this block.Sorry if this has been asked before, but do you offer some kind of 'sweeten the cake' deal? Free-trial, % discount or anything like that to entice the sale?Day 12
Calls : 30
Leads 9
Day 13
Calls : 30
Leads: 3
Day 14
Calls 30
Leads: 6
Day 15
Calls: 28
Leads: 8
I have also started to send cold email with audit reports of their Instagram page attached. It's working well so far but yet to close someone
I'm getting a hang of this now. A lot more confidence in my voice and no slurring or umms or hmms. Most of these people are giving me emails though. "Here's our manager's email. Send him/her an email and he/she will get back to you."
The follow-ups are where a CRM really comes into its own.
Congrats! Interested to know how it works out for you to do this in the 'outsourced' way ... did they make you sing some exclusivity contracts? cheersHave t updated this thread because Ive been super busy.
I managed to land a digital marketing agency who will be sending all of their clients our way at a cheaper rate for $600/month.
They’ve started off with 1 client and will send the rest when they see our results.
Slightly off-topic but do you recommend any CRM specifically? CRM's seem to have reproduced like rabbits over the past few years.
Good job so far Ziad!
Cold calling is tough and you are improving.
I used to work in a cold call environments (telemarketing, recruitment and telefundraising), and I've got some tips if they provide useful at all.
I don't know if you are doing it or not, but I recommend recording your calls and playing them back to yourself to see where you are going wrong, what is working well for you, how you can improve etc. Are your questions are closed or open? Write down what objections you frequently come up against.
If you are getting email objections, you could say 'Absolutely, I'll send an email, I have loads of information and brochures of how we can help you. And so you're not overwhelmed, what aspects of instagram management are you most struggling with?'
There are also loads of closes you can do. No conversation is the same so it makes good practice to learn a few, might help you get a few more leads.
For example, what's called a thermometer close, you can pitch them and close by saying:
'on a scale of 1 to 10, how interested are you in this service?'
'about an 7'
'7 is quite high, but it's not 10, how can I help make this a 10?'
Or alternative close. Offer them two services in your pitch and close by saying 'which service would you like to go with, X or Y?'
There are loads of closes, Google it and you might find something of use.
Hope this works out well for you. 100 clients @ $850pm x 12 months = $1,020,000. Smash it in the face!
Most of them usually tell me "our marketing manager can help you, let me give you his/her email so you can reach out"
Thank you so much for the tips. What's your best advice on getting past the gate keeper? Most of them usually tell me "our marketing manager can help you, let me give you his/her email so you can reach out"
Thanks a lot again. Your post is extremely useful.
Have you considered changing your approach and cold-emailing the marketing manager first?
I don't know much about marketing to Instagram but maybe that's just the process most businesses are comfortable with.
Also, would a page with a dedicated marketing manager really need someone to manage their page? Do your current clients have marketing managers?
If you don't know their name, you can also scout the company on social media and LinkedIn beforehand to see if you can ind some names with relevant titles, then phone up and say 'Yeah hi, I need to be put through to Joe Bloggs, thank you.'
Oh yeah, this one is GOLD indeed!
Have you considered changing your approach and cold-emailing the marketing manager first?
I don't know much about marketing to Instagram but maybe that's just the process most businesses are comfortable with.
Also, would a page with a dedicated marketing manager really need someone to manage their page? Do your current clients have marketing managers?
No worries, happy to hear it was of use!
Getting past the gate keeper can sometimes be as easy as 'Hi, I'm here to talk the marketing person, thank you.' It comes across authoritative and sometimes the gate keeper will just put you through.
If you don't know their name, you can also scout the company on social media and LinkedIn beforehand to see if you can ind some names with relevant titles, then phone up and say 'Yeah hi, I need to be put through to Joe Bloggs, thank you.'
It is also important to remember that in telemarketing a lot of what you do is information gathering. If you don't know the name of the person and the gate keeper tells you who to the name of the person you need to talk to, write that name down. Then when you phone up again you have a name and you sound more authoritative.
I am a bit rusty on telemarketing, it's been a few years since I did it, but when I was in any kind of sales I often look to YouTube. It's full of great sales tactics to use, this one is great and you can easily adapt it.
Good point, I have come across situations where people just say "we just hired marketing manager who will take care of all social media" ... it seems to me it's about having a "body" to take care of social media. As soon as they can afford one, they go for it - it's cheaper, plus they can throw as many tasks as the person is willing to absorb...
In my experiences cold calling, drop the last name if the firm is small enough or the name is unique enough to not have multiple "Joe"'s there. If they do ask which Joe, I would chuckle a bit, apologize, then say their full name.
"This is Justin calling for Joe." Probably worked ~90% of the time.
Hey Ziad,
If it is not too much trouble, could you explain your technique or script you go by on the phone? Do you introduce yourself and company before talking about the problem and solution? Or do you go right into it? What is your routine? Could you give us a glimpse at how a typical call goes that has been successful for you? What part of it do you think "hooks" them?
Thanks
How do they know if their report is bad? Do you also audit an industry leader for comparison?I simply look at their Instagram and then shoot them a call telling them they can gain a lot of customers through proper Instagram management. I have recently started to send out free Instagram audit reports as well so they can see how bad their Instagram page is lol.
Thank you once again! I wanted to ask you, what if I cold email Instagram audit reports to companies? My audits are pretty good by the way, where I send a detailed report on whats good and whats bad with their Instagram page, followed by recommendations. Would it be better to send these audits to the company email on the website, or should I call first asking for a marketing manager or sales manager's email and email it to them?
How do they know if their report is bad? Do you also audit an industry leader for comparison?
How is the cold calling Going? This post got me thinking though. There may be a good market for you in doing white label work for web designers that get approached for social media.Have t updated this thread because Ive been super busy.
I managed to land a digital marketing agency who will be sending all of their clients our way at a cheaper rate for $600/month.
They’ve started off with 1 client and will send the rest when they see our results.
Some cold calling tips for dealing with gatekeepers:
The biggest takeaway is be persistent. Unless you get a flat out 'no' or 'stop calling me,' keep trying the same businesses every few days or weeks depending on how the call goes. I've had people finally take my call after months of calling simply because I was "the crazy insurance guy who keeps calling," and they want to see what could be so important as to warrant the dedication.
- Always try to get a name at least, whether it's from their website, LinkedIn, or by asking for it. This will help when you call/call back. Asking for the person you need to speak with by first name will sometimes get you put straight through. "Hey this is Mike, did Joe make it in yet?"
- Persistence is key. For whatever reason, occasionally gatekeepers will let you by after calling for the nth time. I'm not sure if it's because they're sick of you, or if they feel that you must really need to talk to the owner. Sometimes it just works. You may even get friendly with the gatekeeper after a while, and at one point they have mercy on you.
- Ask for help. People naturally want to help one another. "Hi I'm hoping you can help me. I'm having a problem with your Instagram page and would like to speak with the person who is in charge of that." Be careful how you word this, the wrong wording will cause this method to backfire.
- I mentioned calling between 7-9am and after 5pm in my previous post. Oftentimes the business owner is there first and leaves last. Calling either early or late may give you an opportunity where the only person there to answer the phone is the owner.
You have to remember that you're just a stranger calling them. They don't know who you are. Touching the business multiple times slowly familiarizes them with you. This is the same reason why you might want to run a FB ad campaign to raise brand awareness before you start targeting people with direct response offers.
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