The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

EXECUTION Instagram Management: Cold Call my way to 100 clients

Ziad

Bronze Contributor
Speedway Pass
Dec 31, 2016
149
350
178
29
Canada
Hey everyone.

Most of you know me from my Instagram threads on this forum. I've finally set up a team of my own to be able to handle more clients.

I am going to be cold calling 30 businesses every single working day and ask them if they need an Instagram manager.

I will be charging $850, whereas I normally charge around $1,500 but since I am aiming for 100 clients $850 is the price I went for.

Me as an Instagram manager would include scheduling and managing your Instagram account, including an exclusive network of influencers to interact and engage with your posts in order to push your content viral on Instagram, weekly consultations to ensure your page is growing and so is your business with it, maintaining the quality of posts to ensure your page can attract maximum leads for your business etc.

30 calls a day. This thread will track my progress and I won't be counting the current clients. So I start this with 0 clients and I won't stop till I reach 100.
 

Don't like ads? Remove them while supporting the forum. Subscribe.

BlueMoon

Contributor
Jun 3, 2018
23
77
27
Earth
This sounds awesome. I'll be following your journey.

Just curious, how will you handle the fact that some businesses will be requiring product specific images (e.g. a furniture shop that sells special furniture of some sorts for example).
 
OP
OP
Ziad

Ziad

Bronze Contributor
Speedway Pass
Dec 31, 2016
149
350
178
29
Canada
This sounds awesome. I'll be following your journey.

Just curious, how will you handle the fact that some businesses will be requiring product specific images (e.g. a furniture shop that sells special furniture of some sorts for example).
The client will handle any product specific images. If they require specific content, they would have to provide it to me.
 

Dmoneyzzz

Contributor
Read Millionaire Fastlane
Oct 9, 2018
24
31
25
Houston, TX
You got this Ziad! I will also be following along on your journey and I wish you great success. Thank you for sharing this thread.
 
OP
OP
Ziad

Ziad

Bronze Contributor
Speedway Pass
Dec 31, 2016
149
350
178
29
Canada
I will be posting my daily results every day in detail but for last week here's a quick report:

Day 1:
30 Calls
2 leads

Day 2:
30 Calls
1 lead

Day 3
30 Calls
2 leads

Day 4
30 Calls
2 leads

Day 5
30 Calls
0 leads

Overall I was a typical beginner. Stuttered a bit here and there on the phone but managed to pull several leads in who asked me to email them details.
 

DrunkFish

Bronze Contributor
Read Millionaire Fastlane
Speedway Pass
Mar 25, 2015
182
268
176
24
Missouri
I will be posting my daily results every day in detail but for last week here's a quick report:

Day 1:
30 Calls
2 leads

Day 2:
30 Calls
1 lead

Day 3
30 Calls
2 leads

Day 4
30 Calls
2 leads

Day 5
30 Calls
0 leads

Overall I was a typical beginner. Stuttered a bit here and there on the phone but managed to pull several leads in who asked me to email them details.
So did you
 

Don't like ads? Remove them while supporting the forum. Subscribe.

OP
OP
Ziad

Ziad

Bronze Contributor
Speedway Pass
Dec 31, 2016
149
350
178
29
Canada
How are you selecting the businesses to call? Are you checking to see if they have an existing Instagram that's underperforming? Or are you going by industry or location?

Good luck on the cold calls - it can be tough but if you master this skill you'll be bulletproof.
Checking their Insta and if it's underperforming I will be calling them.
 

Lex DeVille

Sweeping Shadows from Dreams
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jan 14, 2013
2,822
18,216
3,756
Oklahoma
I will be charging $850, whereas I normally charge around $1,500 but since I am aiming for 100 clients $850 is the price I went for.
How do you normally get clients? If you normally charge $1,500 why not do more of that? I don't see any reason the price should decrease just because you're meeting people on calls. If anything it should increase because of the extra work and time you're putting in. I assume you're calling established businesses, so once you get your sales process down there's no reason they won't pay your normal rate or more.

I don't have much advice regarding cold calls. Maybe send an email first and follow up with a call later when you say you will. Then it's not a total cold call. You've at least primed them for the call. Maybe they won't read it, but those who do will have a heads up. Then you could just call to schedule an appointment to discuss your services later. But I don't do cold calls, so take it for what it is.
 

James Gill

Bronze Contributor
I've Read UNSCRIPTED
Oct 22, 2018
76
148
123
London, UK
Sounds like a great idea and I look forward to following your progress. Not only will you get your 100 clients at the end of it but you'll go from a sales novice to a cold-calling expert. Probably time to start thinking about your lead conversion.
 

Fox

Legendary Contributor
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Aug 19, 2015
2,090
15,265
3,246
Europe
$850 a month or that is a one-off fee?

Could you use Instagram to warm up some leads and then call in.
Any way to use your IG knowledge to make that work?
 

Private Witt

Bronze Contributor
Read Millionaire Fastlane
Speedway Pass
Feb 20, 2018
172
276
168
Seattle
Just curious, how will you handle the fact that some businesses will be requiring product specific images (e.g. a furniture shop that sells special furniture of some sorts for example).
This is my hitch. I need local cannabis info and events, so I guess I can supply all the photos, but couldnt I just optimize myself a bit? I dont know though, I do really suck with my Instagram page but have put zero effort in strat as all my attention is elsewhere and could use some sort of help.
 

DrunkFish

Bronze Contributor
Read Millionaire Fastlane
Speedway Pass
Mar 25, 2015
182
268
176
24
Missouri
This is my hitch. I need local cannabis info and events, so I guess I can supply all the photos, but couldnt I just optimize myself a bit? I dont know though, I do really suck with my Instagram page but have put zero effort in strat as all my attention is elsewhere and could use some sort of help.
I would set up a dropbox for them to submit their own pictures, or hire a photographer in the area to take pictures.
With the first option, I noticed some people are literally so out of touch with tech they cannot follow a video tutorial on uploading a picture to dropbox. So be weary when going with that option. They were unfuriated (despite me saying ahead of time that i was going to set them up a dropbox to upload pictures to, they didn't even hesitate, but when it came time to put it into play they were totally up in arms about it because "not every is as tech savvy as me")

Also note it was literally a slow, step by step, recorded iPhone video tutorial with written instructions. My grandma could easily do it. So yeah.
 
OP
OP
Ziad

Ziad

Bronze Contributor
Speedway Pass
Dec 31, 2016
149
350
178
29
Canada
$850 a month or that is a one-off fee?

Could you use Instagram to warm up some leads and then call in.
Any way to use your IG knowledge to make that work?
Most of these people are already making money (surgeons, lawyers etc.) that they would be tough to convince through Instagram. Despite their Instagram being bad (I only go for poor Insta activity pages), they aren't concerned until I speak to them on call and convince them that they could generate even MORE money from social media.

Edit: it's $850 a month
 
Last edited:
OP
OP
Ziad

Ziad

Bronze Contributor
Speedway Pass
Dec 31, 2016
149
350
178
29
Canada
How do you normally get clients? If you normally charge $1,500 why not do more of that? I don't see any reason the price should decrease just because you're meeting people on calls. If anything it should increase because of the extra work and time you're putting in. I assume you're calling established businesses, so once you get your sales process down there's no reason they won't pay your normal rate or more.

I don't have much advice regarding cold calls. Maybe send an email first and follow up with a call later when you say you will. Then it's not a total cold call. You've at least primed them for the call. Maybe they won't read it, but those who do will have a heads up. Then you could just call to schedule an appointment to discuss your services later. But I don't do cold calls, so take it for what it is.
I've partnered up with an advertising agency and we agreed on the $850 price. Besides, I will be making almost the same amount of money as I was with $1,500 as our costs of management have reduced as well.
 

Don't like ads? Remove them while supporting the forum. Subscribe.

Private Witt

Bronze Contributor
Read Millionaire Fastlane
Speedway Pass
Feb 20, 2018
172
276
168
Seattle
I would set up a dropbox for them to submit their own pictures, or hire a photographer in the area to take pictures.
With the first option, I noticed some people are literally so out of touch with tech they cannot follow a video tutorial on uploading a picture to dropbox. So be weary when going with that option. They were unfuriated (despite me saying ahead of time that i was going to set them up a dropbox to upload pictures to, they didn't even hesitate, but when it came time to put it into play they were totally up in arms about it because "not every is as tech savvy as me")

Also note it was literally a slow, step by step, recorded iPhone video tutorial with written instructions. My grandma could easily do it. So yeah.
Man, Im a total tech idiot and Dropbox is not that hard to figure out.

I think since Im in a niche where I have a pretty deep in real-world connection I need to keep my Instagram consultant in the local area. Im thinking of asking this 420 model who is crushing it to be my Instagram manager. Not only does she have knowledge of the local industry, but can create amazing content and connect with all her influencer friends.
 
OP
OP
Ziad

Ziad

Bronze Contributor
Speedway Pass
Dec 31, 2016
149
350
178
29
Canada
Day 8

Calls: 30
Leads: 4

Day 9

Calls: 30
Leads: 3

Day 10

Calls: 30
Leads: 4

I'm getting a hang of this now. A lot more confidence in my voice and no slurring or umms or hmms. Most of these people are giving me emails though. "Here's our manager's email. Send him/her an email and he/she will get back to you."
 
OP
OP
Ziad

Ziad

Bronze Contributor
Speedway Pass
Dec 31, 2016
149
350
178
29
Canada
Week 2:

Day 11

Calls: 30
Leads: 6

Way more confidence speaking now.

By the way, a few people have told me to simply buy lists from sites such as InfoUSA it's worth it 100x. Has anyone done this?
 

RazorCut

Legendary Contributor
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
May 3, 2014
1,730
5,771
1,296
England UK
Well done, your interest rate is moving up nicely. It's a shame you haven't been able to close any yet.

Have you followed up any of the emails you sent out to the managers with a phone call? I'd be inclined to do that, and, if they say they are busy, tell them no problem, you're both busy people so let's book a specific time and date for a call. Then you can send them a call schedule confirmation via Google Calendar or whatever.

The follow-ups are where a CRM really comes into its own.
 

Fassina

Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Nov 13, 2018
80
88
121
22
Brazil
Is your pitch making it sound like they will get much more value than it will cost them ?

That classical, if this gets you only X client per month, it already pays for itself. And if you take the lifetime value of a client it's basically infinite returns.

If that's not in your pitch try squeezing it there, specially in the email where you can add a graph and make it obvious. Also maybe add a line in the email asking them to forward your email before talking to the boss.

If you're dealing with people that aren't necessarily tech savvy or just plain average people, they don't want statistics or data. They want benefits, communicated in a simple and easy way, i.e simple language that a 6th grader can understand.

*edit don't forget to ask for the purchase, and make it easy to buy. Take away downside, money back guarantees, cancel at any time, 1 week free trial etc..
 

mws87

talk less, listen more.
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
May 5, 2015
491
930
344
California
Week 2:

Day 11

Calls: 30
Leads: 6

Way more confidence speaking now.

By the way, a few people have told me to simply buy lists from sites such as InfoUSA it's worth it 100x. Has anyone done this?
Be careful with lists. I've heard a lot of conflicting things about it.

One thing I could recommend is checking out sites like buzzfile & manta to find businesses. Both sites give you an estimate of what the company's revenue is probably like. Doing this has saved me tons of time weeding out unqualified prospects.
 

Roli

Gold Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jun 3, 2015
1,388
2,171
570
"Our manager can help you out but he/she is busy. Let me give you her email"
Great, thanks! I'll mail her to let her know I'll be calling back.

... or words to that effect.

Send an email is an objection you have to overcome.
 

Create an account or login to comment

You must be a member in order to leave a comment

Create account

Create an account on our community. It's easy!

Log in

Already have an account? Log in here.


New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Sponsored Offers

Lex DeVille's - Advanced Freelance Udemy Courses!
-- HALLOWEEN SPECIAL STARTS TODAY! Get any of my courses at Udemy's current best price through Friday! Use code: HALLOWEEN Use any of the links...
Top Bottom