Day 17 - Sometimes You Need Peace of Mind
Sometimes you need to get away from the screen and find some peace of mind. Did not get much done the last days, due to we travelled to another city to see what else Montenegro has to offer. Was a very nice little trip and now I am back even more motivated than before!
Some updates:
- We are basically good to go with my first trial client. Just need to correct some text for her FB Ad and figure out the retargeting. The funnel is ready, and tomorrow we will discuss the targetting, even though I already have an idea about it. Oh yes, she mentioned some very interesting plans regarding franchising and other locations that she is looking into, so this client could potentially be worth a lot for if I do a great job for her.
- Have a call tomorrow with another PT who is interested. Created an example campaign for her, so will be interesting to hear her feedback. She was the one who has been in magazines and TV, so think she has a great network and can refer some new clients to me aswell if all goes well.
- While the time between Christmas and NYE is quiet, I got a reply from one of my other PT leads. She is very interested, and I promised to send her some more stuff during this weekend, and then we will talk the 2nd of January.
- My other trial client who is an old friend of mine (coach/psychotherapist) is pretty quiet during these days, however, I believe we will get started on her campaigns in the beginning of January aswell. She has an event coming up the 17th of January though, so we are in a kind of a rush. However, I do not really feel confident about this event - but we will try it out!
- My dentist lead actually replied me and gave me a lot of insight into the Danish dentist industry. Apparently it is regulated, so you cannot just offer something of very cheap value. There is regulated prices for what their services should cost. I was quite surprised about that. I need to revise my tactics and figure out how we can get her new clients without "breaking" the law.
So so far after 17 days:
- 2 trial clients (PT and Coach)
- 2 very warm leads (PT and PT)
- 2 semi warm lead (Dentist and PT)
- 3 quiet leads that needs to be warmed up again (2 x Dentist and 1 x Chiro)
- 1 more trial client from the beginning of February (PT)
- 1 very warm lead from the beginning of February (PT)
- 1 possible "partner" (company that creates websites and strategy for PTs)
That is actually WAY WAY better than I expected. Especially given the time of the year I started my progress with people always being busy with Christmas and NYE. I will follow up on my other cold email prospects right after NYE and see what happens. I think the respons will be much better.
Plans for the rest of 2018 (sounds cheesy with only 2 days left lol)
- Completely finish campaign/ad/targetting for 1st trial client so we are ready to launch around 3/4 of January.
- Nail it on the phone with my warm lead tomorrow and get her on board as my 3rd trial client
- Figure out a strategy and reply to my dentist lead.
- Make some campaign examples for my other warm lead so I can close her the 2nd of January
- Create a detailed plan and structure for the first months of 2019. Those 2 months are going to be hectic. I will take so much action as never before and cannot wait to see where I am the 1st of March.
Happy New Year guys! May we all crush our goals in 2019!
Oh, and btw. Budva was awesome. If you ever come by Montenegro I would recommend a visit there. Here is a couple of pictures from our little 3 day trip.
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