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EXECUTION From 0 to Freedom in 3 Months

maikooo

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Yes, I have been watching videos about the FB pixel. Have not tried to implement it yet, but will try it soon with my first trial client. 2 months ago I had never even heard of the FB pixel. I have done a lot of projects about segmentation, positioning and targetting through the last 5 years, so I hope I can use some of that experience to target the ideal customers of my clients.

I totally agree with you! It will be difficult to go from free to paid. However, I have made it clear that I am only doing it for a short period of time 2-4 weeks for free. After that we can take a look at further collaboriation or I will just use them as a testimonial case. After I have some testimonial cases I will stop offering stuff for free and try to get paid from the beginning.

Thanks for the advice buddy! Really appreciate it. The next 2 months will be very interesting!
Welcome! Happy to help!

Yeah, the FB pixel can be easy and hard at the same time. Make sure to think of the funnel before implementing it so you are able to properly tag the funnel pages.

OK, fair enough! Either testimonial or sale. Both move you forward!

Wish you success!!
 

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maikooo

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Day 17 - Sometimes You Need Peace of Mind

Sometimes you need to get away from the screen and find some peace of mind. Did not get much done the last days, due to we travelled to another city to see what else Montenegro has to offer. Was a very nice little trip and now I am back even more motivated than before!

Some updates:

- We are basically good to go with my first trial client. Just need to correct some text for her FB Ad and figure out the retargeting. The funnel is ready, and tomorrow we will discuss the targetting, even though I already have an idea about it. Oh yes, she mentioned some very interesting plans regarding franchising and other locations that she is looking into, so this client could potentially be worth a lot for if I do a great job for her.

- Have a call tomorrow with another PT who is interested. Created an example campaign for her, so will be interesting to hear her feedback. She was the one who has been in magazines and TV, so think she has a great network and can refer some new clients to me aswell if all goes well.

- While the time between Christmas and NYE is quiet, I got a reply from one of my other PT leads. She is very interested, and I promised to send her some more stuff during this weekend, and then we will talk the 2nd of January.

- My other trial client who is an old friend of mine (coach/psychotherapist) is pretty quiet during these days, however, I believe we will get started on her campaigns in the beginning of January aswell. She has an event coming up the 17th of January though, so we are in a kind of a rush. However, I do not really feel confident about this event - but we will try it out!

- My dentist lead actually replied me and gave me a lot of insight into the Danish dentist industry. Apparently it is regulated, so you cannot just offer something of very cheap value. There is regulated prices for what their services should cost. I was quite surprised about that. I need to revise my tactics and figure out how we can get her new clients without "breaking" the law.

So so far after 17 days:
- 2 trial clients (PT and Coach)
- 2 very warm leads (PT and PT)
- 2 semi warm lead (Dentist and PT)
- 3 quiet leads that needs to be warmed up again (2 x Dentist and 1 x Chiro)
- 1 more trial client from the beginning of February (PT)
- 1 very warm lead from the beginning of February (PT)
- 1 possible "partner" (company that creates websites and strategy for PTs)

That is actually WAY WAY better than I expected. Especially given the time of the year I started my progress with people always being busy with Christmas and NYE. I will follow up on my other cold email prospects right after NYE and see what happens. I think the respons will be much better.

Plans for the rest of 2018 (sounds cheesy with only 2 days left lol)

- Completely finish campaign/ad/targetting for 1st trial client so we are ready to launch around 3/4 of January.
- Nail it on the phone with my warm lead tomorrow and get her on board as my 3rd trial client
- Figure out a strategy and reply to my dentist lead.
- Make some campaign examples for my other warm lead so I can close her the 2nd of January
- Create a detailed plan and structure for the first months of 2019. Those 2 months are going to be hectic. I will take so much action as never before and cannot wait to see where I am the 1st of March.

Happy New Year guys! May we all crush our goals in 2019!

Oh, and btw. Budva was awesome. If you ever come by Montenegro I would recommend a visit there. Here is a couple of pictures from our little 3 day trip.

View attachment 23038 View attachment 23039 View attachment 23040
Congrats on the progress!!

You have a good network which has a great potential to grow exponentially. Serve them well and they will do the same for you ;)
 
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Chapas

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Congrats on the progress!!

You have a good network which has a great potential to grow exponentially. Serve them well and they will do the same for you ;)
Thanks buddy! Lets make 2019 one hell of a year!
 
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Day 19 - Happy New Year

Happy New Year fellow fastlaners! May your dreams come true in 2019 and may you absolutely crush your goals!

Been partly hungover most of the day. The last 3 weeks I have not been able to think about anything else than business - so it was actually nice to actually just lay and watch a movie and some football for a change. Harry Potter and Arsenal - what a day haha!

Updates:

- Tomorrow I have 2 calls. Both with Personal Trainers. They both seem really interested, so I believe that I will at least close one of them as a trial client. Wish me luck!

- Almost done with building everything for my campaign with my first trial client. She needs to film 2 videos this week, and hopefully we can launch her campaign 7/8 of January.

- Another dentist was interested. But AGAIN, she told me that it is against the law to run discounted offers. What is up with this country.... If you guys have any ideas of campaigns/funnels to run for dentists without giving a discount to the customers, please let me know!

Will have to make a small trip to Albania or Croatia this weekend, so will have to get as much work as possible done in the next 2 days. I love the fact that Christmas and NYE are over and that people will start returning to work! Will try to make a post about my goals for 2019 later today!
 
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Plans for 2019

These milestones seems very very optimistic. However, I like to set big goals as it motivates me more. This year really have the potential for being life changing for me and my family. And I will do my best to make this happen!

Before 1st of February

- Have at least 10 trial clients
- Close at least 50 % of these trial clients on retainers
- Make 2000 USD in monthly revenue

Before 1st of March

- Close at least 5 more clients at higher prices
- Make an additional 3000 USD in revenue from new clients
- Have a combined revenue of 4000-5000 USD every month

Before 1st of June

- Close at least 10 more clients on retainers at higher prices
- Have around 20 clients in total
- Hire a VA to run my campaigns for my US clients
- Have a combined revenue of at least 10.000 USD every month

Before 31st of December

-
Hit a 20.000 USD month
- Have at least 30 clients
- Have 2 VA´s working with my US clients
- Move my business to a country where I pay less in tax
 
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Chapas

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Day 21 - Yet Another Trial Client

Was supposed to have 2 calls yesterday with 2 potential trial clients. My first call went well and I closed another Personal Trainer as a trial client. My second call did not reply me - wrote her an email and hopefully she will get back to me. So right now the status after 21 days: 3 trial clients.

Updates:

- I have created a Facebook Business Manager (now I just need to learn how to use it haha)

- I have created the campaign and targeting for my new trial client. She likes it so far! Plan to launch her campaign when I am back from Croatia next Tuesday/Wednesday.

- Still waiting for videos from my first trial client. Will hopefully get them this weekend so we can launch her campaign Tuesday/Wednesday next week.

- Finishing up the campaign for my Coach client who has a workshop/seminar coming up in 2 weeks. Hopefully we can launch her campaign tomorrow before I go to Croatia.

- Found 10 more US leads and 10 more DK leads that I will send out to tomorrow.

- Planned my year with the help of Sam Ovens War Map Calendar. Really nice and simple Google Sheets calender that I believe will help keep me more structured. Try to google it!

What Are My Next Steps?

I have 3 things scheduled out for January. While I will still focus on cold emailing Danish clients with this "trial client" offer - I will also start to focus on the US market.

1. US cold email campaign
Start: Tuesday 8th of January
Budget: 25 euros
Reach: 125 people
Time: 40ish emails x 3 days (completed by Friday 11th of January)
Conversion goal: 1-2 PAID clients

It takes a lot of time to find a decent lead for me. I might spend around 5-10 minutes to find a decent lead. If I had to find 100 leads I would spend a minimum of 8-10 hours. I believe I can spend my time more wisely, so I have been researching Fiverr to find a person for my lead generation. Have found one I really think can do a good job. He offers 125 leads for around 20 euros, and so far has really great reviews. I wrote him today with my requirements and still waiting for reply. Hopefully he can find me 125 leads before Tuesday.

I will send out 40 emails a day. I do not expect the same success rates as with my Danish clients, but if I can get at least 5 leads out of this campaign, I believe that I can make 1 or 2 sales. Also depends on the quality of the leads of course, but for such a small price I am willing to try it out.

2. US FB Ad campaign
Start: Saturday 12th of January
Budget: 40 euros
Reach: 1000 people (this number may be way off)
Time: 3 days creating campaign. 6 days running campaign (minimum)
Conversion goal: 4-5 leads (1-2 sales)

I will run FB Ads for myself in order to get some clients. I am working on 2 video scripts now, and probably need one more aswell. This is way out of my comfort zone, especially as English is not my native language + I hate being on video haha. I will try with a small budget of 7 euros a day and see where it brings me. Will run this campaign for a minimum of 6 days, and hopefully I can get some quality leads from this.

3. US LinkedIn strategy
Start: Monday 21st of January
Budget: Unknown
Reach: 275 people
Time: 25 people x 11 days
Conversion goal: 1-2 sales

All credit goes to @EarlOfChina for this strategy. Check it out in his thread: Crushing B2B Sales with LinkedIn

Will try to connect with at least 25 Personal Trainers in the US market a day for 11 days, and use the strategy to create a relationship with them. Hopefully I will be able to convert 1 or 2 of them into PAID clients. I will use this strategy for the Danish market in February aswell.

A lot of action taking needed in January! Will be interesting to see which results I will get from this. My target has been to get 5 paying clients by 1st of February - hopefully these 3 strategies will help me towards that goal!
 
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Day 22 - Denmark Loves Facebook Ads

I feel like I am spamming to much with my constant updates. But I feel like it motivates me and keeps me structured to update this progress thread. Also I cannot wait to open up a great bottle of red wine one year from now and just spend 5-6 hours reading through my thread and progress!

Updates:

- So today before going out for lunch I decided to send a cold email to 8 different Personal Trainers. In a couple of hours I got 3(!) replies. All of them very interested. One of them already accepting the offer to be my trial client. One of the other two has her own wellness-spa and has 7 or 8 different personal trainers working for her. She basically told me that she gets a ton of this kind of emails, but mine was the most well-written and most personal she has read for a long time, so she was very interested in my project. Guess this tactic works great. So far my Danish cold email statistics are:

20 emails sent
- 2 trial clients landed
- 1 very interested but did not have time for more clients
- 4 very interested that I need to close very soon
- 1 that is ready to work with me from February
- 1 partialy interested

Basically almost a 50 % reply rate. INSANE!

- I agreed terms with my Fiverr lead generation guy, and by Tuesday he should deliver me 125 US leads. I do not think that this strategy will work as great on the US market. Maybe that would be for the better as I would not know what to do with 60 leads haha. I will go for a little more pushy strategy and try to focus more on getting them as PAID clients within 1 week. If I get 5 warm leads from this US strategy, I will be delighter.

- I have a 4 hour bus-ride tomorrow, so I will spend that creating funnels and text for my trial clients, and pitch ideas for my potential new clients.

I think from next week it will start to get real hectic. Especially with all these campaigns I have to run! I am ready though. The next 2 months I will work at least 12-14 hours a day to make my dream happen. Leeeeets do this!
 

23Infinity

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Inspiring thread man, I'm just starting on the same path, sending you a PM, would be good to connect.
 

23Infinity

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Ah drat, I can't send you a PM, I think it's because I just registered. Anyways, I'm a long time lurker here, but your thread is so similar to the path I'm taking I was inspired to finally sign up here and reach out. Also graduated with a degree in business/marketing and have similar freedom goals.

I'm focusing on local clients here in the large Canadian city I live in. Send me a PM or an email address man, it would be awesome to chat, share resources and learnings.
 

23Infinity

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Day 19 - Happy New Year

Happy New Year fellow fastlaners! May your dreams come true in 2019 and may you absolutely crush your goals!

Been partly hungover most of the day. The last 3 weeks I have not been able to think about anything else than business - so it was actually nice to actually just lay and watch a movie and some football for a change. Harry Potter and Arsenal - what a day haha!

Updates:

- Tomorrow I have 2 calls. Both with Personal Trainers. They both seem really interested, so I believe that I will at least close one of them as a trial client. Wish me luck!

- Almost done with building everything for my campaign with my first trial client. She needs to film 2 videos this week, and hopefully we can launch her campaign 7/8 of January.

- Another dentist was interested. But AGAIN, she told me that it is against the law to run discounted offers. What is up with this country.... If you guys have any ideas of campaigns/funnels to run for dentists without giving a discount to the customers, please let me know!

Will have to make a small trip to Albania or Croatia this weekend, so will have to get as much work as possible done in the next 2 days. I love the fact that Christmas and NYE are over and that people will start returning to work! Will try to make a post about my goals for 2019 later today!
You could do a "Free Consultation" type of offer, which is what I've seen most American dentists, using established FB Ads agencies to do their ads, do. But I've only seen these ads for high priced services such as dental implants and Invisalign. I was watching a video the other day on the agency's results, I'll have to find and link it but if I remember correctly they spent about $2100 on the ad for that one service and got 69 leads / 12 phone calls. Quite profitable even if they managed to only get 1 customer, given the cost of those services are around $4-6K.
 

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Strm

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This is amazing! You are a true inspiration and this thread provides so much value.
If you are moving business to pay less tax some time this year- maybe you should consider Estonia. A lot of foreigners are doing this. If you need info, feel free to pm me!

Wish you all the success!
 
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Chapas

Chapas

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Loving these updates! Keep hustling and you will succeed!
Thanks buddy. Appreciate the motivational words!

Ah drat, I can't send you a PM, I think it's because I just registered. Anyways, I'm a long time lurker here, but your thread is so similar to the path I'm taking I was inspired to finally sign up here and reach out. Also graduated with a degree in business/marketing and have similar freedom goals.

I'm focusing on local clients here in the large Canadian city I live in. Send me a PM or an email address man, it would be awesome to chat, share resources and learnings.
Seems like we are in the same situation. I will definately send you a PM. Always great to chat with someone doing similar things as you!

Not spamming at all. I love reading your progress posts. Keep them coming!
Thanks mate! I will keep updating as much as possible then!

This is amazing! You are a true inspiration and this thread provides so much value.
If you are moving business to pay less tax some time this year- maybe you should consider Estonia. A lot of foreigners are doing this. If you need info, feel free to pm me!

Wish you all the success!
Thanks buddy. Glad I can inspire someone. Especially after so many people on this forum have inspired me!

Estonian has actually been on my mind. I actually have family living there as well. I have been googling this e-residency thing, but cannot seem to figure out if I should live permantly in Estonia to pay Estonian tax or if you can live there 6 months and travel for 6 months. Will definately be interested in learning more about that!
 
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Chapas

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You could do a "Free Consultation" type of offer, which is what I've seen most American dentists, using established FB Ads agencies to do their ads, do. But I've only seen these ads for high priced services such as dental implants and Invisalign. I was watching a video the other day on the agency's results, I'll have to find and link it but if I remember correctly they spent about $2100 on the ad for that one service and got 69 leads / 12 phone calls. Quite profitable even if they managed to only get 1 customer, given the cost of those services are around $4-6K.
If you can find this video then please feel free to share. Would be interesting to watch. Actually not sure if dentists in Denmark are allowed to do Free Consultations. I know they cannot give away free tooth checks and other stuff, but maybe a free consultation is within the law. Thanks for that. I will try to research it :)
 

Vinchedda

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Props on hustling and getting things done!

Reading through every post is very motivating!!

I'm in the process of launching a local service business with an interest in lead generation for other service businesses, specifically with google ads. I plan on learning the process of getting leads through my own service business to be able to provide quality leads for others.

Question: I haven't done any extensive browsing on Fiverr, but If you are able to get 125 leads for 20 euro on Fiverr won't your potential clients have the ability to do the same? Considering leads are what they are ultimately interested in. Just a potential objection I see happening in the future.

Congrats on the progress!
 
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Chapas

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Thanks buddy! Glad you like my progress thread!

I think you might have misunderstood what I meant. I am getting 125 cold leads for myself. 125 leads on Personal Trainers that I can offer my Facebook Ads service to. Not 125 leads for my clients.

But I totally agree with you. If I was buying leads from Fiverr and selling them to my clients for 10-20 times the price, then they could just go and do it themselves. But this is solely leads for myself. As cold leads as you can get
 

Vinchedda

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Thanks buddy! Glad you like my progress thread!

I think you might have misunderstood what I meant. I am getting 125 cold leads for myself. 125 leads on Personal Trainers that I can offer my Facebook Ads service to. Not 125 leads for my clients.

But I totally agree with you. If I was buying leads from Fiverr and selling them to my clients for 10-20 times the price, then they could just go and do it themselves. But this is solely leads for myself. As cold leads as you can get
I knew what you meant! Lol I should've clarified the question a little better. I was more so trying to figure out why a business wouldn't go on fiverr to get a lot of leads for a small amount of money. They can, but the quality of leads and probability of actually closing those leads won't be as good as the leads that you're providing. I like that. Just prepping myself for when a client asks me in the future!

Keep going!!
 
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I knew what you meant! Lol I should've clarified the question a little better. I was more so trying to figure out why a business wouldn't go on fiverr to get a lot of leads for a small amount of money. They can, but the quality of leads and probability of actually closing those leads won't be as good as the leads that you're providing. I like that. Just prepping myself for when a client asks me in the future!

Keep going!!
I get what you mean But our clients want warm leads. Imagine if we got our dentist client 125 leads on random people from their city. No way they would call them and try to sell them something. When we run campaigns for them their are getting highly targeted leads, that already have opted-in and are interested in some sort of way. More expensive leads, but much more likely to convert. But you already know this stuff of course :)

Btw, just received the 125 leads this morning. Have not checked them yet, but cannot wait to try them out!
 
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Day 25 - Game of Thrones Getaway

Didn't get much done these days. Had to make a 3 night trip to Dubrovnik, Croatia. For those who are watching Game of Thrones, this is the place some of the main scenes are filmed. At least that is what people say, as I have never watched it myself. The scenery is amazing, although the city is pretty quiet in winter. Compared to Montenegro it is pretty expensive. So kind of miss my temporary home country haha.

I have a reeeeaaaally busy time coming up. Tomorrow I need to spend 4 hours in the bus prepping all the upcoming campaigns. I have 3 campaigns to be launched before Friday.

Tuesday: Launching a campaign for my coach client
Wednesday: Launching a campaign for a Fitness Concept
Thursday: Launching a campaign for my Personal Trainer client

Furthermore I have:
- Scheduled call with a potential PT client Wednesday
- Scheduled call with a potential Chiro client Thursday
- Send my ideas to two other potential PT clients
- Send new ideas to 2 potential dentist leads

Oh yes, and I just received 125 US leads from my Fiverr guy. Starting to run my US cold email campaign from Wednesday.

Who needs sleep anyways. I will sleep in 2019 I guess

A little postcard from Dubrovnik to all of you hardworking fastlaners out there!
IMG_20190107_145734.jpg
 
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Day 27 - Just One Of These Stupid Days

Sometimes not everything goes as planned. Especially in business. Everything on my agenda today - absolutely didnt go as planned.

1: Was supposed to have a call with a PT lead. Unfortunately she was busy with clients. So we rescheduled for tomorrow.

2: Was supposed to have another call with another PT lead. We did not really agree on time, but she did not reply to my email after I asked her what time would suit her (even though she asked me if we should talk today). Did not want to be pushy, and I guess she was just busy. Will try to write her tomorrow and get her on a call Friday.

3: Was supposed to launch my coach clients campaign today. She is just so slow, and I still have not received her account ID number, even though I am ready with her campaign. Do not want to chase her down anymore as I have more important prospects. Hopefully she will find her ID number and send it tomorrow, so we can launch her campaigns.

4: Had 99 % ready of my Fitness clients campaign, but I messed up some technicalities here late in the evening that I need her help for. Unfortunately, she went to bed already so her campaign will only be launched tomorrow.

5: Still did not have time to review my US leads or send out the cold emails which I was supposed to start today. I will wait a couple of days with that.

Even though today did not go as planned, tomorrow there is a new day. And it will be really hectic I believe!

The agenda for tomorrow:

1. Launch campaign for Fitness Client
2. MAYBE launch campaign for Coach client
3. Scheduled call with warm PT lead
4. Scheduled call with Chiro lead
5. Reschedule call with another warm PT lead
6. Schedule call with one more warm PT lead for hopefully Friday
7. Prepare campaign for PT client to launch on Friday
8. Prepare ideas for another Chiro lead that she will pitch to her partners on Friday

Busy, busy day. But I like it. I think there is a good chance that I will gain at least 2 new trial clients by the end of the week. Most of all I am just so eager to run those campaigns to see if I can really help people get more clients! Which I believe I can!

Cheers for our future success fellow fastlaners!
 

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maikooo

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- Another dentist was interested. But AGAIN, she told me that it is against the law to run discounted offers. What is up with this country.... If you guys have any ideas of campaigns/funnels to run for dentists without giving a discount to the customers, please let me know!
Idea - instead of discount, offer free add-on/up-sell, e.g. filling with dental hygene or something ... discounts have a bad rep anyway ...
 

maikooo

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Plans for 2019

These milestones seems very very optimistic. However, I like to set big goals as it motivates me more. This year really have the potential for being life changing for me and my family. And I will do my best to make this happen!

Before 1st of February

- Have at least 10 trial clients
- Close at least 50 % of these trial clients on retainers
- Make 2000 USD in monthly revenue

Before 1st of March

- Close at least 5 more clients at higher prices
- Make an additional 3000 USD in revenue from new clients
- Have a combined revenue of 4000-5000 USD every month

Before 1st of June

- Close at least 10 more clients on retainers at higher prices
- Have around 20 clients in total
- Hire a VA to run my campaigns for my US clients
- Have a combined revenue of at least 10.000 USD every month

Before 31st of December

-
Hit a 20.000 USD month
- Have at least 30 clients
- Have 2 VA´s working with my US clients
- Move my business to a country where I pay less in tax
"Shoot for Mars, end up on the Moon" :) Good enough ... wish you success
 

maikooo

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This is amazing! You are a true inspiration and this thread provides so much value.
If you are moving business to pay less tax some time this year- maybe you should consider Estonia. A lot of foreigners are doing this. If you need info, feel free to pm me!

Wish you all the success!
Interested to hear more about Estonia. Will send you a PM
 

maikooo

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Keep plowing forward man! Inspiring to see your updates, cheers
 
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Day 28 - The Mother Nature Factor

Another day that did not go as planned. This is a reminder to all of us that we are just all small players in this game, and that mother nature will always be above us.

It has now been over 24 hours since the electricity broke down in not only just our city, but also the neighboring cities. And it is still down. From what I hear they have never had this kind of power outage here in Montenegro. Really good timing for one of my busiest days haha.

Fortunately all of my trial clients are really understanding of the situation. So as soon as the power comes on today (hopefully) I will have to launch 2 or 3 campaigns. Let's hope for the best!

I still managed to have 2 calls with potential prospects. The first call was a personal trainer and she agreed to be my trial client. I will start creating her campaigns next week. The second one was a chiropractor. He needed more clients and sounded really interested. So I am 90 percent sure that I will get him on as a trial client as well.

So at least something good happened yesterday! Honestly, it was kind of relaxing not to have any power. Just to be disconnected for a whole day from the real world. I think this is what you need sometimes. Even though the streets looked like something from The Purge with no lights anywhere haha.

Let's cheers to success, action taking and no power outage anymore though!
 
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Idea - instead of discount, offer free add-on/up-sell, e.g. filling with dental hygene or something ... discounts have a bad rep anyway ...
Can you please elaborate this one? Not sure I quite understood it
 
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Read Millionaire Fastlane
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Nov 23, 2014
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Great process so far. Nice to see another Dane here. Wish you all the best with this journey!
Tak makker! Indeed great to see another Dane in here. I count 3 so far. Maybe we are even more? I will shoot you a PM one of these days. Always nice to connect with a fellow fastlaner from Denmark!
 

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