That's a risk, but it's mostly overblown in my opinion. Honestly, anyone can do basic digital marketing type stuff after watching a few YouTube videos and some Udemy courses. This isn't nuclear physics or engineering that requires 4 years of schooling and a license.
These small-medium business owners hire us (marketers) because they don't want to spend TIME even thinking about this stuff. If they do, then they're probably gonna be a cheap client or a micromanager.
I can only share my experiences as a business owner, I could be very much in the absolute minority here so don't take this as advice on how to cold email someone, but I get emails every day from people offering services of all types, and the ones that open with pointing out how bad something is go straight to trash. (Along with ones that have spelling errors or that look generic, as though the person hasn't even looked at my online presence)
Because as you rightly pointed out, this isn't rocket science (well for me it is a bit as I'm not very tech savvy haha!) and there are heaps of people out there that offer the services, so I'm more likely to want to work with someone who wants to help build on what I've started, rather than spend money on someone who wants to criticise the house I've built.
Now if I seek you out, because you've been recommended to me, or I know you or someone you've done work for, high rating somewhere, whatever the reason, then thats different. If I approach someone and want/need their skills go ahead and tear it apart and make it amazing!
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Access Restricted: Unlock 1,000,000+ Posts
Stop Peeking Through the Keyhole.
Open the Door.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
- Active Daily: Life-changing content posted dozens of times every day. No dead threads.
- MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
- Vetted Network: Connect with founders scaling to 7 and 8 figures.
- Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."— User Richard Peck
"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?
