As I see it, we're not selling tables, we're selling unity, legacy, family, community, connection. The table has always been a gathering place, a "togethering" space, a special place where people love and create together. Families seem to be struggling these days and the definition of family is changing—which is not necessarily a bad thing. The roots of the trees which give rise to these tables will form the roots of better relationships within the homes and businesses in which they stand.
The people who will sit around our tables will want to solidify their relationships, create togetherness and conversations, and build a legacy. The table will become a generational heirloom piece, transferring the wisdom of the buyer to the next generations.
That's the brand, I think. I'm open to your thoughts on this.
In terms of the words which will ground the brand, I've purchased a few domain names recently. You're already familiar with tabl.store—too dull, doesn't speak to the brand. Then there's toptabl.com. Same problem. There's no soul and it sounds like it's bragging. It's not about the people who would buy and use the table.
These are the newest ideas:
I like these. These are phrases that someone might say when seeing the table, but again, I think the focus is wrong.
- ilovethistable.com
- lovethistable.com
Here's the last one I bought:
I think this one rings true to the brand and is easy to remember. It has an alliterative component as well, which I think is good. I'm working on some sketches right now for the logo. Here are a couple, among a batch of others I was doing for some of the other ideas:
- togethertables.com
View attachment 18448
I'd love to hear your ideas as well. Thx.
I like the brand angle you are taking. Can give people a reason to buy, as well as a story to key into.
Its cool, IMO.
I also like your last 2 ideas for website names (lovethistable.com, and togethertables.com).
I think the latter gels more with your brand story, and I prefer that personally.
Kudos. Wish you speed on your new road trip!
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