Renting Out a Website to Local Businesses

[AlexanderCordero]

Wow Mr. Black,

I'm new to the community and cannot put my iPad down... want to read every post you have written.

I'm new to the FastLane phylosophy, mentality but I look forward to contribute & to help others as much as I can.

Mr. Black, I own a few domain names such as RoofExpress.com (Under Construction) and have a couple of friends in the roofing business. Could you please point me in the right direction with regards to building a lead generation business? At this time I have been checking out the videos from Job Killing and ImPaulJames on YouTube.

Thank you in advance and you can trust that I will pay it forward to others in the forum.

To your continue success,

AlexanderCordero

Wow. Nearly a year since I wrote this. Anyone want individual steps?

I keep saying this, not realising I've said it so many times already.

Damn, but I must sound like a stuck record to you guys.

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[Andy Black]

Wow Mr. Black,

I'm new to the community and cannot put my iPad down... want to read every post you have written.

I'm new to the FastLane phylosophy, mentality but I look forward to contribute & to help others as much as I can.

Mr. Black, I own a few domain names such as RoofExpress.com (Under Construction) and have a couple of friends in the roofing business. Could you please point me in the right direction with regards to building a lead generation business? At this time I have been checking out the videos from Job Killing and ImPaulJames on YouTube.

Thank you in advance and you can trust that I will pay it forward to others in the forum.

To your continue success,

AlexanderCordero

Thanks for the kind words @AlexanderCordero.

Check out the Lead Gen thread linked to in my signature (and lots of the other links).

 

[eekern]

I love this model because you OWN the property. Many of us that come from an SEO background will know that most of the time you're working to make your client's website rank higher (unless you're using 301 redirections), but this is a model that I love because it gives you power and independence.

The same happens when ranking YouTube videos and sending calls to a redirected phone number. Same strategy, different platform.

You own the landingpage, and you can rent that as well..

The only difference is that you get 1st page ranking overnight

Don`t get me wrong, if the PPC ads convert well why not add SEO and get some organic searches over time, but I would never start with that. Get real data first, then invest your time/money in SEO..

SEO people will argue that they get more clicks and PPC people will say the same. But all I know is that if an service+area get few clicks with PPC I move on... If they get great results I would do what I can to add backlinks with high trustflow to get some of the organic traffic as well.

 

[Andy Black]

You own the landingpage, and you can rent that as well..

The only difference is that you get 1st page ranking overnight

Don`t get me wrong, if the PPC ads convert well why not add SEO and get some organic searches over time, but I would never start with that. Get real data first, then invest your time/money in SEO..

SEO people will argue that they get more clicks and PPC people will say the same. But all I know is that if an service+area get few clicks with PPC I move on... If they get great results I would do what I can to add backlinks with high trustflow to get some of the organic traffic as well.

Yep. If you're not using PPC to find out what people are searching for, then you're just buying traffic.

I have a post about that:

• Are you only buying traffic?

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[Hvazquez07]

I'd do both. Combining local PPC + Facebook ads + Rank and rent can give you a really juicy property to rent in +/-15-30 days

 

[eekern]

I'd do both. Combining local PPC + Facebook ads + Rank and rent can give you a really juicy property to rent in +/-15-30 days

Cool. Would you share many percent of leads/sales comes from ppc, organic and retargeting @Hvazquez07 ? (from your current local properties)

 

[Hvazquez07]

Cool. Would you share many percent of leads/sales comes from ppc, organic and retargeting @Hvazquez07 ? (from your current local properties)

Initially 100% comes from PPC-Retargeting. Then it's more like a 60% PPC - 40% SEO

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[Patti]

I can spot the local lead gen sites a mile away and wouldn't inquire or give any information. Maybe that's just me.

Could you please elaborate on this? I'm currently developing my skills and haven't launched my business yet - but I would really like to know why or how to avoid that "look" so the sites are professional and trustworthy looking on first impression.

 

[AlexanderCordero]

Hello Everyone,

I have so many questions and things to share with so many of you....

@Patty Clarkson are you referring to JOB KILLING? I learned about the Fast Lane from Brad at RentSimpleWebsites / Job Killing. He said in one of his videos that he was inspired after reading MJ's book. Actually, he made a business of the same concept of selling leads and is in the fast lane managing lead generation sites, selling coaching and a membership to a phone system to route / track leads. (Today I went to YouTube but could not see any of their videos. hmm wondering what happened)

@NickS Did you launch your lead generation website? I'm here to help in anyway I can. Perhaps we can help each other by sharing resources (designers, ideas, templates etc.) Right now I am working with a team to see which of these 2 websites enjoymaids.com or glomaintenance.com we want to model after. Your votes are welcome.

@Andy Black Your posts are so awesome. Learning so much... Wanted to learn how you turned you in-law business around. Love how you took a general business like electrician and made it hyper-focused. Andy, I am wondering if <removed by mod> is your work? This design is very minimalist. Loving it... more intrigued to learn if it really converts.

@Hvazquez07 just checked out your personal website... really cool. Hope we get to learn more about your success with lead generation websites etc. Your contributions are sincerely appreciated.

To all please know that come from contribution and will share and help as much... lets keep this tread live and perhaps we can help many launch their business without costing them a leg and an arm.

To our success,

Alexander

 

[Patti]

Hello Everyone,

I have so many questions and things to share with so many of you....

@Patty Clarkson are you referring to JOB KILLING? I learned about the Fast Lane from Brad at RentSimpleWebsites / Job Killing. He said in one of his videos that he was inspired after reading MJ's book. Actually, he made a business of the same concept of selling leads and is in the fast lane managing lead generation sites, selling coaching and a membership to a phone system to route / track leads. (Today I went to YouTube but could not see any of their videos. hmm wondering what happened)

@NickS Did you launch your lead generation website? I'm here to help in anyway I can. Perhaps we can help each other by sharing resources (designers, ideas, templates etc.) Right now I am working with a team to see which of these 2 websites enjoymaids.com or glomaintenance.com we want to model after. Your votes are welcome.

@Andy Black Your posts are so awesome. Learning so much... Wanted to learn how you turned you in-law business around. Love how you took a general business like electrician and made it hyper-focused. Andy, I am wondering if <removed by mod> is your work? This design is very minimalist. Loving it... more intrigued to learn if it really converts.

@Hvazquez07 just checked out your personal website... really cool. Hope we get to learn more about your success with lead generation websites etc. Your contributions are sincerely appreciated.

To all please know that come from contribution and will share and help as much... lets keep this tread live and perhaps we can help many launch their business without costing them a leg and an arm.

To our success,

Alexander

Hi Alexander, Did you go through the Job Killing program? I've been seeing a lot of videos on You Tube from the same 1 guy - crying its a scam.... but he's trying to sell his own SEO services for cheaper. lol

Just wonder if there is any merit to this guys claim, that the guys from JK are doing things illegally by false advertising through a Lead gen site without a proper license for whatever niche. Not sure if I'm allowed to post the youtube link?

I'm not planning on doing the program, but am studying the business model myself. So if there is any part of what they are doing illegal, I'd like to know!

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[AlexanderCordero]

Hi Alexander, Did you go through the Job Killing program? I've been seeing a lot of videos on You Tube from the same 1 guy - crying its a scam.... but he's trying to sell his own SEO services for cheaper. lol

Just wonder if there is any merit to this guys claim, that the guys from JK are doing things illegally by false advertising through a Lead gen site without a proper license for whatever niche. Not sure if I'm allowed to post the youtube link?

I'm not planning on doing the program, but am studying the business model myself. So if there is any part of what they are doing illegal, I'd like to know!

I did not go through the Job Killing program. Don't know why but today I could not find his videos on youtube... the only video I found was this one

With regards to legalities please consult a licensed attorney. I am certain that in some niche's you need to be licensed.

regards,

Alexander

 

[Patty Clarkson]

Hello Everyone,

@Patty Clarkson are you referring to JOB KILLING? I learned about the Fast Lane from Brad at RentSimpleWebsites / Job Killing. He said in one of his videos that he was inspired after reading MJ's book. Actually, he made a business of the same concept of selling leads and is in the fast lane managing lead generation sites, selling coaching and a membership to a phone system to route / track leads. (Today I went to YouTube but could not see any of their videos. hmm wondering what happened)

Alexander,

I was talking about Job Killing! I have not looked at it lately. I just do not have the funds to invest in their coaching. I just checked You Tube and the only videos there are from the guy who has been preaching it a scam for a while now.

I was wondering about some of the niches having problems. MJ DeMarco used the same business model without any problems.

 

[AlexanderCordero]

Hi Patti,

I have a few of the links that still work but not many are. I wonder what happened to them. Anyway, let me know how can I help?

Warmest regards,

Alexander Cordero

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[Andy Black]

I'm confused.

Find a local business that needs more leads. Help them.

You're not helping them by taking courses or studying videos on YouTube.

Listen to the first radio interview highlighted in my signature.

Spend your money on diesel and coffee. (Look the thread up.)

 

[AlexanderCordero]

I'm confused.

Find a local business that needs more leads. Help them.

You're not helping them by taking courses or studying videos on YouTube.

Listen to the first radio interview highlighted in my signature.

Spend your money on diesel and coffee. (Look the thread up.)

Andy,

I am listening to the audio recordings in your personal blog... Will certainly listen to all your audio files. Thanks!

Was just answering Patti's question with regards to JobKilling.

 

[Andy Black]

Andy,

I am listening to the audio recordings in your personal blog... Will certainly listen to all your audio files. Thanks!

Was just answering Patti's question with regards to JobKilling.

My comments aren't directed at anyone in particular.

Forget courses. Just start. Consider that you already know enough.

Do courses when you have something very specific you want to learn, or you absolutely know you'll get a positive ROI on the investment (of time as well as money).

It's either "Hell yeah, or no".

There's enough notes written in here even by just me to help you get started.

"You don't learn until you launch." (Dan Norris)

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[MarcUK]

Wanted to throw my 2 pennies in here. This very strategy is one that I have successfully run for nearly 4 years, generating online leads in local markets via websites I have built and ranked to the top of Google then found partners to take those leads.

In fact, as I've told Andy previously in the last few weeks I've sold a number of websites that I built using this strategy for quite a significant amount of money so it's not to be sniffed at as a strategy.... it can work, still works, and has worked.

Local SEO is far easier than any other SEO but there are some things you will want to consider.

1. It might take you 6 months to get to the top in some verticals
2. Local citations and verifiable matched NAP data is key to your success
3. A physical postal address is almost a nailed-on requirement for any local service website if you want to get the most leads and exposure

If you want any more information on any of the above points in a little bit more detail then more than happy to provide a more detailed response and perhaps some stepped points.

 

[letter9]

Wanted to throw my 2 pennies in here. This very strategy is one that I have successfully run for nearly 4 years, generating online leads in local markets via websites I have built and ranked to the top of Google then found partners to take those leads.

In fact, as I've told Andy previously in the last few weeks I've sold a number of websites that I built using this strategy for quite a significant amount of money so it's not to be sniffed at as a strategy.... it can work, still works, and has worked.

Local SEO is far easier than any other SEO but there are some things you will want to consider.

1. It might take you 6 months to get to the top in some verticals
2. Local citations and verifiable matched NAP data is key to your success
3. A physical postal address is almost a nailed-on requirement for any local service website if you want to get the most leads and exposure

If you want any more information on any of the above points in a little bit more detail then more than happy to provide a more detailed response and perhaps some stepped points.

Great post, thank you for your contribution.

 

[noche]

First of all - Andy thanks for giving us this valuable information.

I have a question about this "system" and if would work.

If I understand your concept you have company and you already have clients for whom you create leads.

In my case, I don't have any clients. All I am good at is building beautiful websites.

My idea (let's take for example local lawyer niche) :

• Build site
• Create adword campaign
• Create leads
• Contact xy company that I have leads
• Sell them leads for x2 money I invested

MY concerns: Would this work because the site would not contain any information that "I" am a real company.

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[Andy Black]

First of all - Andy thanks for giving us this valuable information.

I have a question about this "system" and if would work.

If I understand your concept you have company and you already have clients for whom you create leads.

In my case, I don't have any clients. All I am good at is building beautiful websites.

My idea (let's take for example local lawyer niche) :

• Build site
• Create adword campaign
• Create leads
• Contact xy company that I have leads
• Sell them leads for x2 money I invested

MY concerns: Would this work because the site would not contain any information that "I" am a real company.

Simplest way to get started:

1. Get a local lawyer as a website client.
2. Get paid to build a website (or just a landing page).
3. Sell them AdWords as an additional service and get paid MRR.
4. Say it's priced low (or free?) so you can get a testimonial from them and create a case study.
5. Build AdWords campaigns for the client. Ideally you own the account and they pay Google direct.
6. Get paid to learn to generate leads for them, with their ad spend.

Earn while you learn?

And for those that think you have to be an expert before you start... then listen to this video:

• You don't need to be an expert

 

[Aston_M]

Wow. Nearly a year since I wrote this. Anyone want individual steps?

I keep saying this, not realising I've said it so many times already.

Damn, but I must sound like a stuck record to you guys.

Hey Andy, can I have individual steps please. I have two AdWords clients signed up for management not for lead gen, they are both very happy with the leads they are getting. I find it hard getting new clients, I am thinking about cold emailing. I would rather do a lead gen model as I think it would be an easier sell to business owners. How do you choose a niche to go after locally?

 

[Andy Black]

Hey Andy, can I have individual steps please. I have two AdWords clients signed up for management not for lead gen, they are both very happy with the leads they are getting. I find it hard getting new clients, I am thinking about cold emailing. I would rather do a lead gen model as I think it would be an easier sell to business owners. How do you choose a niche to go after locally?

Start with people who already know, like, and trust you. Forget cold traffic to start with. It can be done (listen to the call with @Contrarian) but why not start with people you already know?

Read all the steps laid out in this thread, and the threads it links to. Plenty enough to get started I think.

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[Aston_M]

Start with people who already know, like, and trust you. Forget cold traffic to start with. It can be done (listen to the call with @Contrarian) but why not start with people you already know?

Read all the steps laid out in this thread, and the threads it links to. Plenty enough to get started I think.

Thanks Andy, listening now, I'm struggling to get started with pay per lead, I think I'm overthinking it!

 

[Andy Black]

I think I'm overthinking it!

I think you are too... just from you saying this. Lol.

 

[Andy Black]

This is interesting. I know this was originally an older thread but I am glad it was revived. I was looking into a coaching program that is going around now. They charge a hefty price though for the coaching. I was wondering if anyone here had any advice on this and right here it is.

They claim there are a few people making tons of money. I wouldn't really want to offer site building and SEO services. I would just want to send them leads.

But I did see a couple You Tube videos that warn anyone looking into this because of liability issues. What if you send the leads to someone who really botches up the job? Would they be able to come back on you and hold you liable? Would a disclaimer on the website be enough to cover you?

Lots of things to consider.

Would you sue the yellow pages because you found a plumber on their site? Would you sue Google because you found a plumber by searching on their site?

I'm no lawyer, but as a consumer I'd think my beef is with the plumber who screwed up, not the directory I found them on.

(Consult a lawyer of course. Just don't let things like this stop you from starting.)

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[Contrarian]

It's simple simple simple.

I've been validating my idea for a marketplace business that's in the works. The final product will be way more involved than a lead gen site. But, you have to get from A to B before you can get to D, E, F...and Z.

Makes sense to get to know something about the consumers before building a business around them right? But it's not like I can just find a list and call them as with the producers.

So, I threw up what might just be the worst landing page in the world. With the landing page builder's URL. Nope, I didn't bother to buy a domain. Then I ran totally unoptimized, generic Google ads to it. The landing page took me about 10 minutes and the Adwords campaign took me less than 5. For a product that costs over £1000.

Spent £29 on ads and got four opt-ins. Three of them didn't respond to my calls and emails - probably because I was emailing them from my personal Gmail and calling them in the UK from my unfamiliar-looking Maltese phone number. Nope, I didn't bother to set up a business email or phone number either (yet).

One of them did respond though, and I matched her with a provider and took a £125 commission for about half an hour's work. Much more importantly, now I have a client and an advocate for my yet-to-exist marketplace.

It's much easier to tweak something you already have than paint from a blank canvas.

 

[Aston_M]

It's simple simple simple.

I've been validating my idea for a marketplace business that's in the works. The final product will be way more involved than a lead gen site. But, you have to get from A to B before you can get to D, E, F...and Z.

Makes sense to get to know something about the consumers before building a business around them right? But it's not like I can just find a list and call them as with the producers.

So, I threw up what might just be the worst landing page in the world. With the landing page builder's URL. Nope, I didn't bother to buy a domain. Then I ran totally unoptimized, generic Google ads to it. The landing page took me about 10 minutes and the Adwords campaign took me less than 5. For a product that costs over £1000.

Spent £29 on ads and got four opt-ins. Three of them didn't respond to my calls and emails - probably because I was emailing them from my personal Gmail and calling them in the UK from my unfamiliar-looking Maltese phone number. Nope, I didn't bother to set up a business email or phone number either (yet).

One of them did respond though, and I matched her with a provider and took a £125 commission for about half an hour's work. Much more importantly, now I have a client and an advocate for my yet-to-exist marketplace.

It's much easier to tweak something you already have than paint from a blank canvas.

Sounds interesting, any advice on choosing the niche? I'm looking at electricians or double glazing repairs, do you think product businesses are better than service businesses?

 

[Contrarian]

Sounds interesting, any advice on choosing the niche? I'm looking at electricians or double glazing repairs, do you think product businesses are better than service businesses?

The lead gen site I discussed on the call with @Andy Black was for electrical testing services (so, a niche within a niche). It was minimally profitable because electrical testing is generally a very cheap service, so I couldn't charge much for the leads.

My marketplace-in-development is in tourism. I picked the niche because there's a need but no-one is filling it anywhere in the world. It's a blue ocean strategy. I've worked in cut-throat, hyper-competitive sales fields my whole life and I don't want to play that game anymore.

I brainstormed literally hundreds of fragmented markets that would benefit from aggregation and looked at all of them. Products, services, events - doesn't matter. Then I went where the need is but the quality competition isn't. Another consideration for me was high ticket price and respectable margins for the suppliers so the commissions aren't a hindrance for them.

But if I were you I just wouldn't worry about it too much. Pick whatever market you want, generate a lead, give it to someone and take them on board as a client. Tweak, adjust, refine, scale. Then go get another client. And another and another.

If the market you pick doesn't work or isn't big enough for your liking, it doesn't matter. At least you'll be doing something and learning as you go.

I wouldn't know how to do what I'm doing now if I hadn't done all the things I'd done before. Doing that lead gen site really took me from stationary to moving forwards in my ventures. (PS. Thanks again for the inspiration Andy!)

Just do it.

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[Aston_M]

The lead gen site I discussed on the call with @Andy Black was for electrical testing services (so, a niche within a niche). It was minimally profitable because electrical testing is generally a very cheap service, so I couldn't charge much for the leads.

My marketplace-in-development is in tourism. I picked the niche because there's a need but no-one is filling it anywhere in the world. It's a blue ocean strategy. I've worked in cut-throat, hyper-competitive sales fields my whole life and I don't want to play that game anymore.

I brainstormed literally hundreds of fragmented markets that would benefit from aggregation and looked at all of them. Products, services, events - doesn't matter. Then I went where the need is but the quality competition isn't. Another consideration for me was high ticket price and respectable margins for the suppliers so the commissions aren't a hindrance for them.

But if I were you I just wouldn't worry about it too much. Pick whatever market you want, generate a lead, give it to someone and take them on board as a client. Tweak, adjust, refine, scale. Then go get another client. And another and another.

If the market you pick doesn't work or isn't big enough for your liking, it doesn't matter. At least you'll be doing something and learning as you go.

I wouldn't know how to do what I'm doing now if I hadn't done all the things I'd done before. Doing that lead gen site really took me from stationary to moving forwards in my ventures. (PS. Thanks again for the inspiration Andy!)

Just do it.

Sounds great, my landing page and campaign is now live, thanks for the advice

 

[Contrarian]

Sounds great, my landing page and campaign is now live, thanks for the advice

Awesome! Keep us posted.