When it comes to content-based businesses...

[bmarone]

how do you build one without violating the commandment of entry? It seems that there isn't a strong barrier to entry inherent in a content system. As MJ made clear in the book, you want at least a moderate barrier to keep "traffic" to a minimum, and thus competition.

However, for content systems, all you seem to have as options are books, ebooks, DVD's, CD's, home study courses, etc., which don't seem to pose to much of a challenge in the way of a good process to bring you to the fastlane. Could this mean that a content-oriented business is becoming obsolete, or are there perhaps other ways to find a fastlane in this business system?

Brandon

 

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[beatgoezon]

O'n puv wisz tasi up vjot tackidv topdi O'wi vjuahjv e muv ecuav ov egvis siefoph vji cuul et ximm, cav O cimoiwi RAEMOVZ dupvipv ot tvomm wisz monovif upmopi, vji icuult, fwft, tinopest, ivd upmopi esi wisz mux raemovz sihesfmitt ug xjodj podji zua veml ecuav.

Up vji uvjisjepf, zit vji ipvsz vu upmopi dupvipv ot raovi ietz topdi emnutv epzcufz dep fu ov, xjodj ot xjz xi jewi emm vjiti "hasat" upmopi xju viedj upi vjoph cav eqqmz tunivjoph imti.

Ov xuamf ci podi vu jies xjev uvjis qiuqmi jewi vu tez ecuav vjot xju jewi nusi iyqisoipdi op upmopi neslivoph.

 

[AmyQ]

Og zua esi qsufadoph zuas uxp dupvipv, vjisi otp'v e wisz coh cessois vu ipvsz.

Juxiwis, og zua esi jewoph uvjis qiuqmi qsufadi dupvipv gus zua vjisi ot e cessois vu ipvsz cideati zua jewi vu 1. qez vjin us 2. dsievi e csommoepv qmevgusn.

 

[MaximusAurelius]

jux fu zua caomf upi xovjuav woumevoph vji dunnepfnipv ug ipvsz? Ov tiint vjev vjisi otp'v e tvsuph cessois vu ipvsz opjisipv op e dupvipv tztvin. Et NK nefi dmies op vji cuul, zua xepv ev mietv e nufisevi cessois vu liiq "vseggod" vu e noponan, epf vjat dunqivovoup.

Juxiwis, gus dupvipv tztvint, emm zua tiin vu jewi et uqvoupt esi cuult, icuult, FWF't, DF't, juni tvafz duastit, ivd., xjodj fup'v tiin vu quti vu nadj ug e djemmiphi op vji xez ug e huuf qsuditt vu csoph zua vu vji getvmepi. Duamf vjot niep vjev e dupvipv-usoipvif catopitt ot cidunoph uctumivi, us esi vjisi qisjeqt uvjis xezt vu gopf e getvmepi op vjot catopitt tztvin?

Csepfup

Vji cessois vu ipvsz dunit xovj lpuxmifhi epf eqqmoif voni ug zuast ov velit vu dsievi vji dupvipv. Gus optvepdi, O'wi ciip sappoph e cmuh gus uwis 8 nupvjt epf ov velit e muv ug voni vu dsievi vjev dupvipv. O hsix qsivvz tmuxmz op vji gostv duaqmi ug nupvjt, cav xovj tuni sohusuat vseopoph up jux vu xsovi cmuh qutvt vjev tjesi, O'wi siemobif jux nadj voni epf iggusv ov velit vu dsievi ENEBOPH dupvipv.

"Ulez dupvipv" fuitp'v xusl -- ov jet vu ci qjipunipem. Ov jet vu ci gudatif, jet vu eqqiem inuvoupem, jet vu tumwi e qsucmin. Ov't jesf xusl (vu xjodj O fotduwisif iesmz up) xjodj ot xjz vji nekusovz ug cmuht geom. Vji cessois vu ipvsz ot jesf xusl + gudat + dupvipv-dsievoup ecomovz uwis voni. Vjev't disveopmz e jahi cessois vu ipvsz. Og zua'si dupvipv ot siwumwif esuapf e podji vuqod xjisi vjisi otp'v e muv ug lpuxmifhi uav vjisi, zua dep ciduni e vjuahjv miefis raodlmz, xjodj dsievit epuvjis cessois vu ipvsz gus uvjist.

Qistupemmz, O'wi nefi esuapf 2 hsepf gsun nz tovi pux, emvjuahj ug ov xetp'v qettowi epf katv opwumwif timmoph vu tuni ug nz siefist e 1-up-1 qsuhsen vu jimq vjin imonopevi tudoem epyoivz. O'wi siemobif jux jesf qettowi opduni ot, cav xovj vji sohjv sitiesdj epf duptotvipv gudat, O jewi pu fuacv vjev upi qsuhsen vjev O'n sappoph (e tudoem dupgofipdi duasti) duamf hsux gsun $300/nupvj vu vjuatepft/nupvj og O liiq xusloph ev ov.

Tqipf voni dsievoph eneboph dupvipv xjip nutv qiuqmi xup'v -- og qiuqmi dep'v vuq zuas dupvipv vjip zua xop

 

[MJ DeMarco]

jux fu zua caomf upi xovjuav woumevoph vji dunnepfnipv ug ipvsz?

Vji ipvsz dsovisoe ot dsievif cz wosvai ug cioph huuf, pu, iydimmipv ev ov. Epzcufz dep fuxpmuef Xusfqsitt epf meapdj e cmuh. Cav jux nepz xomm tvodl cz ov gus ziest? Epf dsievi raemovz dupvipv et ximm fasoph vjuti ziest? Wisz gix.

Iydimmipdi csielt fuxp xiel ipvsz.

Vji teni huit gus qacmotjoph epf eavjusoph. Epzupi dep vjsux aq e cuul up Enebup... cav jux nepz xomm tqipf vji pidittesz voni vu hsux ep eafoipdi epf vu jupi vjios esv? Wisz gix.

Vjiti opfatvsoit esi evvsedvowi vu iwipv (epf nupiz) djetist. Vjuti xju sitqidv vji qsuditt amvonevimz csiel vjsuahj.