How to Create a $2k+/mo Passive Income Website in 30 Days (or Less)

[Andy Black]

If nobody clicks, then it costs you nothing to get a real answer.

And that's the beauty of PPC...

 

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[Keushei]

You're being silly...

Run the test. Get live feedback. Nothing else matters. If nobody clicks, then it costs you nothing to get a real answer.

Thank you. Good advice.

 

[Andy Black]

Thank you. Good advice.

MARKETING - How to get profitable or fail fast with AdWords

(Originally posted on the inside here.) How To Get Profitable Or Fail Fast With AdWords Here's how I often determine whether a project, niche, seed, or keyword has legs, or needs a bullet. Note1: I use blanket bid prices throughout the steps below, meaning the bid price within a campaign for...

www.thefastlaneforum.com

 

[jdm667]

I had 15 people sign up for my email mini-course - but no sales yet. I will keep you all up to date if anything changes.

Glad to see others taking steps to start something!

 

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[Yussef]

One that isn't mentioned is the buy now pay later processors like Affirm, Afterpay, and Klarna. For WooCommerce, I'll probably use Affirm because I'm most familiar with it.

Buy now pay later allows people to purchase your products and you receive payment upfront but the customer pays the processor in installments, even for low-cost items. For instance, an $80 product becomes four $20 installments at 0% interest.

This can easily be the difference between a sale and no sale. Unfortunately, ThriveCart doesn't integrate with any of the buy now pay later options, so that's one downside of using TC.

Nice!

 

[Raedrum]

When a business is attached to your name it presents challenges both at the beginning stages of business and later on.

If I wrote a book called "Piano 101 by Lex DeVille's Piano Instruction," people will naturally question:

• Who is Lex DeVille?
• What makes him a piano authority?
• How long has he played piano?
• Where has he performed?
• What awards has he won?
• Where did he go to school?
• Who else says Lex is a great pianist?

The content in my book may be revolutionary in teaching piano, but because I've barely spent a year on piano and have low credibility, it presents a major barrier to buying.

Now imagine I write the same book, but this time it's called, "Piano 101 by PianoScience.com." How does that change things?

Disassociating the business from my name removes the necessity for personal credibility. The name itself positions the business as an authority on piano stuff and comes across as more professional.

Now jump three years into the future.

I want to sell "Lex DeVille's Piano Instruction" but buyers worry that my customers will leave when I leave and they'll have to rebuild from scratch. If I'm the face of the business, then the business basically ends when I'm gone (except in a few specific scenarios).

But if I want to sell PianoScience.com, that's easy. Anyone can buy that and nobody knows the business has changed hands because they didn't know it was operated by Lex DeVille to begin with.

Thank you for taking the time to write all that down. Totally make sense.

You are alway thinking out-of-the-box and one step ahead. Like when you say that developing a community is the last thing you want to do.

I've never been enthusiastic about branding myself publicly, or developing a community, I saw too much work and risks.

Reading you confirming that is sure comforting.

Btw I thought and searched a lot about that in the past 2 days and I might have found a product that fit all your conditions, proven sales, simple, replicable and searched with niched keywords.

Next is prototyping: production, shopify as a compromise and learning Google Ads with Andy's threads

 

[Keushei]

question for @Lex DeVille, how did you choose what products you were offering? keyword research? chat gpt ideas? just curious

 

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[Lex DeVille]

question for @Lex DeVille, how did you choose what products you were offering? keyword research? chat gpt ideas? just curious

I saw the product on Etsy and thought I could do it better.

 

[Charnell]

I saw the product on Etsy and thought I could do it better.

I'm amazed at how easy this is. Find products you can (re)make better, bookmark a few shops, and chip away at their best-selling products. That's it; that's the process. After doing it a few times, you come up with products you believe would sell but no one's created yet.

And those crush.

 

[Parkcenterdrip]

Tons of great information. Thanks for putting this together. How would you tweak things for a higher ticket product, say $1k?

 

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[Keushei]

I saw the product on Etsy and thought I could do it better.

Okay, thanks for the response. I did something similar using etsy. Ive got ads running currently on mine but only had 16 clicks (cost £16 though). Comparable to your results? too soon to draw any conclusions? currently 0 conversions.

 

[Lex DeVille]

Tons of great information. Thanks for putting this together. How would you tweak things for a higher ticket product, say $1k?

Probably would add more credibility and social proof and be prepared to spend a lot more in ads.

Okay, thanks for the response. I did something similar using etsy. Ive got ads running currently on mine but only had 16 clicks (cost £16 though). Comparable to your results? too soon to draw any conclusions? currently 0 conversions.

I spent $35.53 in Etsy ads my first week and had $222 in sales. That would've been around 4 sales for the week.

 

[Keushei]

Probably would add more credibility and social proof and be prepared to spend a lot more in ads.


I spent $35.53 in Etsy ads my first week and had $222 in sales. That would've been around 4 sales for the week.

Ok, i think i know the answer but do you think i should add my products to etsy too? wanted to get a sale first for proof before invested too much energy in

 

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[Lex DeVille]

Ok, i think i know the answer but do you think i should add my products to etsy too? wanted to get a sale first for proof before invested too much energy in

Ah, my bad, I thought you were saying you had products on Etsy and were running Etsy ads, so I gave you my Etsy numbers.

For the first month on Google, I spent $268 in ads and ended with $1,845.38 in website sales. I dunno how much it was the first week, but you can divide that by 4 weeks to get an idea.

So it would've been around $67 per week in ad spend and around 8 sales per week through the website.

As for Etsy, it was low-hanging fruit. I already knew people were buying the product on Etsy, so it just made sense to put my products on Etsy.

 

[Keushei]

Ah, my bad, I thought you were saying you had products on Etsy and were running Etsy ads, so I gave you my Etsy numbers.

For the first month on Google, I spent $268 in ads and ended with $1,845.38 in website sales. I dunno how much it was the first week, but you can divide that by 4 weeks to get an idea.

So it would've been around $67 per week in ad spend and around 8 sales per week through the website.

As for Etsy, it was low-hanging fruit. I already knew people were buying the product on Etsy, so it just made sense to put my products on Etsy.

No worries and Thanks for the metrics

I’m worried about my idea. I just don’t know if I can see it hitting those numbers. With 18 spent, 18 clicks and no conversions.. the highest priced product is 39.99.

Would take me 50 conversions to get 2k in sales.. if we go by a 3% conversion … that’s 1 in 33. So if it’s 30 pounds per conversion.. to hit 50 would be 1.5k in ads..

Hmmmm…/

 

[Lex DeVille]

No worries and Thanks for the metrics

I’m worried about my idea. I just don’t know if I can see it hitting those numbers. With 18 spent, 18 clicks and no conversions.. the highest priced product is 39.99.

Would take me 50 conversions to get 2k in sales.. if we go by a 3% conversion … that’s 1 in 33. So if it’s 30 pounds per conversion.. to hit 50 would be 1.5k in ads..

Hmmmm…/

You probably won't just turn on ads and make money. You have to find out how much it costs to get a conversion so you can make adjustments to your ads and landing page to improve your results little by little.

Bear in mind, I've learned from @Andy Black's threads and courses how to get clicks for low cost, and I'm pretty good at copywriting and web design. Anyone who doesn't have those skills already is going to take additional time and investment to get something off the ground even with a good product.

If people are already buying your product on Etsy, then it would be a good idea to put the product on Etsy and run some Etsy ads since you will probably get sales faster that way. Then you will have more to reinvest in your business.

 

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[Andy Black]

You probably won't just turn on ads and make money. You have to find out how much it costs to get a conversion so you can make adjustments to your ads and landing page to improve your results little by little.

Expanding on what Lex said:

MARKETING - How to get profitable or fail fast with AdWords

(Originally posted on the inside here.) How To Get Profitable Or Fail Fast With AdWords Here's how I often determine whether a project, niche, seed, or keyword has legs, or needs a bullet. Note1: I use blanket bid prices throughout the steps below, meaning the bid price within a campaign for...

www.thefastlaneforum.com

 

[marius84]

Il software va bene per questo. Chat GPT può creare qualcosa in pochi secondi che può essere pronto per la vendita con piccole modifiche.

Utilizzando Wordpress come esempio, Chat GPT può codificare un plug-in Wordpress e istruirti passo dopo passo su come gestire gli aspetti del database, impacchettarlo in un file .zip e ospitarlo per la vendita su qualsiasi piattaforma plug-in (o la tua sito web). Una volta effettuate le vendite, puoi assumere un libero professionista per gestire gli aggiornamenti dei plug-in per riprendere da dove era stato interrotto Chat GPT e fatturare una tariffa ricorrente per supporto/aggiornamenti.

La parte più difficile sono i muri mentali che le persone alzano non appena affrontano il disagio.

• "Non ho idee"
• "Non riesco a trovare idee"
• "Non ho esperienza"
• "Non so usare Wordpress, Shopify, Etsy, Ebay, *inserisci altre piattaforme*
• "Non so come utilizzare ActiveCampaign"
• "Non posso permettermi l'hosting di un sito web o un dominio"
• "Non riesco a trovare un nome di dominio"
• "Non so come utilizzare Google Ads"
• "Non ho soldi per questo"

Il vero problema è affrontare un sistema che può essere messo in piedi in 30 giorni o meno e produrre reddito a tempo pieno, ma richiede un pizzico di disagio (soldi, pensiero, risoluzione dei problemi...).

Lex, ti auguro davvero che il tuo successo sia duraturo, ma è difficile produrre valore nel tempo con prodotti costruiti così velocemente. Good luck!

 

[Keushei]

You probably won't just turn on ads and make money. You have to find out how much it costs to get a conversion so you can make adjustments to your ads and landing page to improve your results little by little.

Bear in mind, I've learned from @Andy Black's threads and courses how to get clicks for low cost, and I'm pretty good at copywriting and web design. Anyone who doesn't have those skills already is going to take additional time and investment to get something off the ground even with a good product.

If people are already buying your product on Etsy, then it would be a good idea to put the product on Etsy and run some Etsy ads since you will probably get sales faster that way. Then you will have more to reinvest in your business.

Will have another good read through Andy’s posts.

Wish I could post my site here for someone to take a glance at but don’t think it’s allowed.

Definitely respect the advice, and thanks you.

I have a thread here following my progress : Digital Products e-commerce Store Launch

 

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[Andy Black]

Wish I could post my site here for someone to take a glance at but don’t think it’s allowed.

Don't give that away if you're going to give revenue details etc in your progress thread. Either show the niche or the metrics, but not both.

Also... I think you're focused too much on the site and landing page at the moment. Dial in your visitor search terms, the ads, and then work on the page.

 

[Lex DeVille]

Lex, ti auguro davvero che il tuo successo sia duraturo, ma è difficile produrre valore nel tempo con prodotti costruiti così velocemente. Good luck!

I ran this through Google Translate even though based on the "Good luck" I already knew what it said.

Google translates it to "Lex, I really wish you continued success, but it's hard to produce value over time with products built so quickly. Good luck!"

When I run it through my personal business translator (myself) it says, "Lex, I know nothing about value creation so here is my excuse why I can't do this."

I don't need luck because I understand business and value creation.

...but good luck to you.

 

[Lex DeVille]

I ran this through Google Translate even though based on the "Good luck" I already knew what it said.

Google translates it to "Lex, I really wish you continued success, but it's hard to produce value over time with products built so quickly. Good luck!"

When I run it through my personal business translator (myself) it says, "Lex, I know nothing about value creation so here is my excuse why I can't do this."

I don't need luck because I understand business and value creation.

...but good luck to you.

I think we need to clarify something...

The process proposed in this thread is NOT:

1. Make a shit product in 10 minutes
2. Put it in the market
3. Become a millionaire and buy a Ferrari in 30 days

The process proposed in this thread IS:

1. Leverage an existing product with proven sales that you can recreate quickly because it's digital
2. Make it somehow better than the existing product (niching down is just one way)
3. Put it in the market
4. Get sales and feedback
5. Iterate and improve the product and your processes over and over and over

In March I spent like $800 on ads and generated $6,000 in sales. In April I spent $1,800 on ads and made $4,500 in sales. Holy shit. Should I quit? Give up because my ad spend went way up and my sales dropped?

NO. I just keep changing shit and trying stuff. My ad spend went up because I tried a different ad approach and it turned out not to be as profitable. So now I'll try another approach and hope for better results.

All business is iterations of improvement.

That's the name of the game. If you don't have iterations of improvement, of course, you'll fall by the wayside. Of course, your product will be dust in the wind.

You start somewhere, ANYWHERE, and then you try stuff and see what works and what doesn't. Whatever works, keep doing it. Whatever doesn't work, lose it.

That's it. That's how you make a digital product valuable and profitable today and in the future.

 

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[marius84]

L'ho eseguito tramite Google Translate anche se sulla base della "buona fortuna" sapevo già cosa diceva.

Google lo traduce in "Lex, ti auguro davvero un successo continuo, ma è difficile produrre valore nel tempo con prodotti costruiti così rapidamente. Buona fortuna!"

Quando lo eseguo attraverso il mio traduttore aziendale personale (me stesso), dice: "Lex, non so nulla sulla creazione di valore, quindi ecco la mia scusa per cui non posso farlo".

Non ho bisogno di fortuna perché capisco gli affari e la creazione di valore.

...ma buona fortuna a t

 

[BrunoRastablasta]

Update:
- Regulation: After 2 weeks, finally done with the regulation side of the business (it was a nightmare). I had to re-classify my existing business to sell online and then implement fiscalization software to get it going.
- Emails: The email funnel is finally done. I have 3 subscription forms, currently on 237 subs. The forms lead to the first email that segments the audience into 5 sections. All 5 sections get 3 informational emails each (because of the nature of the product, only minor iterations of emails were needed). After the 3 emails, they get 1 soft sales email and 1 hard sales email.
-Sales page: Done and integrated with my webpage. I used Elementor to make a sales page since I only have 1 product and the clicks lead to Stripe where they make a payment. After this, they immediately receive an email from my email provider (convertkit) with the product attached.
-Google ads: They will be launched today
-Etsy: Will be launched today, ads for it on Friday.


will post updates probably end of next week with more numbers.

Cheers Lex for the thread, it was the last push I needed to make this happen.

 

[Dhinadhayaalan]

Thank you for the guidelines, Lex. I will start with Etsy to test the market. Already created a few digital products using Canva.

 

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[Two Dog]

I saw the product on Etsy and thought I could do it better.

There's probably far more packed into this one sentence than anyone would think, LOL.

Does Etsy provide the ability to see total sales for other users or anything similar to estimate market interest?

 

[Lex DeVille]

There's probably far more packed into this one sentence than anyone would think, LOL.

Does Etsy provide the ability to see total sales for other users or anything similar to estimate market interest?

Etsy usually shows total shop sales on the shop's home page near the bottom of the page.

On the product pages they display reviews for that specific product (if it has reviews).

For reviews, I estimate 3-5x sales volume.

So if there are 10 reviews on a product, I might guess 30-50 sales for that product.

Then I would go to the first page of those reviews and find the oldest review date to get a rough idea of how long the product has been up for sale. That tells me whether or not the sales volume is likely worth it.

 

[Cameraman]

This has been an excellent thread for me. It pushed me to take action on something I'd been meaning to do for a long time which is Google Ads. After about 5 weeks of testing the results are in.

I was targeting 8 keywords with what I thought was good buyer intent for my product. I managed around 40-80 impressions a day which achieved a 5% CTR. This created approximately 1.4 additional sales per day over the month. That's more than enough to pay for the cost of the ads.

The performance is OK but I don't think this will scale because the search volumes are low on Google. If I compare this to my Amazon Ads, I'm making 4-5 sales a day for the same product. I seem to get around 15 clicks a day from those, paying between £0.07 and £0.15 for a click.

I've therefore decided to pause my Google Ads and I've switched to testing Facebook Ads (the first one just went live) to see how they compare. I'll probably go back to Google Ads when I launch a new book on a different subject - one with more search volume.

 

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[scham043]

Hey Lex, thanks man great thread. And thanks to Andy B and all the input by others. This is kind of thing I’ve been looking for. I recently tried the FBA model with little success. I found out the hard way that you’re at the mercy of Amazon fees and supplier issues, which is not the most control business model. I did however learn some skills that I could apply to this business opportunity. My thing is I find myself in analysis paralysis after my previous experience. After reading through this thread, I’ve researched a few digital product ides, but it seems like it will take ME more than a few days to develop. Is it not worth doing then? Or do I outsource it to a freelancer to create it for me? Regardless I’ll definitely give this a try and I’ll keep you all updated. Thanks again

 

[scham043]

Hey Lex, thanks man great thread. And thanks to Andy B and all the input by others. This is kind of thing I’ve been looking for. I recently tried the FBA model with little success. I found out the hard way that you’re at the mercy of Amazon fees and supplier issues, which is not the most control business model. I did however learn some skills that I could apply to this business opportunity. My thing is I find myself in analysis paralysis after my previous experience. After reading through this thread, I’ve researched a few digital product ides, but it seems like it will take ME more than a few days to develop. Is it not worth doing then? Or do I outsource it to a freelancer to create it for me? Regardless I’ll definitely give this a try and I’ll keep you all updated. Thanks again

You know what. Scratch that, I just gotta figure out a way to get it done myself. Great thread