You copywriters are being replaced by AI..

[Dan_Cardone]

No big deal. Guys like Elon are going to invent some way to fuse humans with AI.

THAT will be the game changer.

 

[ChrisV]

is anyone in here involved in AI? Startups or other? I think that would be an interesting field to pioneer.

I am.

This is the most common argument people make after it has been proven that AI can write copy. But what you're describing, empathy, doesn't have to be understood to be learned or practiced as many serial killers can attest to.

Yes. AI trains on a model. Essentially it looks at what humans do, then abstracts from there. If you feed a ML (Machine Learning) algorithm a bunch of great pieces of 'copy' if figures out what they have in common then starts from there. It doesn't need 'empathy.' It just needs to know what 'empathy' looks like.

I seriously warn anyone who questions the power of AI. AI outsmarting humans is inevitable.

For example, Starcraft is considered one of the most complex and difficult strategy games. So what happens when you put a trainer AI system up against the worlds best Starcraft players? It F*cking annihilates them.

View: https://www.youtube.com/watch?v=PFMRDm_H9Sg


It's embarrassing.

It's the creativity of the chef and the uniqueness of the dishes that make the restaurant five-stars.

Creativity is going to be cracked soon too.

Like I noted in the innovative product thread, creativity is just combining old ideas in new ways. Creative people are essentially "idea DJs" creating remixes. It's not going to be hard for AI to do that soon.

From Steve Jobs (and research backs up this idea as well)

"It comes down to trying to expose yourself to the best things that humans have done and then try to bring those things into what you’re doing. Picasso had a saying: good artists copy, great artists steal. And we have always been shameless about stealing great ideas, and I think part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world."

"If you're gonna make connections which are innovative ... you have to not have the same bag of experiences as everyone else does, or else you're going to make the same connections as everybody else, and then you won't be innovative, and then nobody will give you an award."

AI will make almost all human labor obsolete, and like @Lex DeVille said, it's not a matter of "if" it's a matter of "when."

 

[Andy Bell]

Eventually, Probably...but were probably 20 years behind a machine that can write no fluff copy.

I pay monthly fees for some of the best spinners and copywriter bots out there and they all pump out fluff and half unreadable content. You could probably pass the turing test with them if you pretend you were a new to the country immigrant with poor grammar and spelling...but way behind what someone with good grammar and spelling could write.

For sure its going to get there one day, but if I were a writer I wouldn't be worried that I would be replaced in my lifetime.

 

[ChewingCandy]

AI will never learn human empathy

True, but it doesn't have to understand human empathy.

I think AlphaGo doesn't even know what Go is, but that didn't stop it from beating the world champion.

And please check out the Boston Dynamics, I feel like the end of the world is coming when I saw what they are doing.

 

[Nice_home]

View: https://youtu.be/zhkTHkIZJEc


Here's a video about the former World Chess Champion and Grandmaster talking about his experience playing against Deep Blue, and how "inevitable" it was for him to ultimately lose to the machine.

I definitely feel "creativity" or "big ideas" are completely not important in the context of this conversation..., if a computer can automatically compare real sales data based on real-time copywriting changes, ultimately it can "formulaically" find the "best-selling" copy, regardless whether it has emotions or creativity whatsoever.

 

[minivanman]

I think here is what we need to worry about.... I can't wait until a robot replaces the people in the back of Burger King. Ordered a chicken sandwich and recived a cheeseburger EXACTLY as I ordered the chicken sandwich.

Maybe MJ should get to work on a forum just for Al. That way it will have something to do on the internet that isn't work..... it can talk to itself and give itself all the answers....

 

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[Johnny boy]

Saying that the content human beings create is going to be replaced by AI is just stupid and incorrect.

 

[Dan_Cardone]

Makes me glad im not a full time copywriter anymore!

 

[MHP368]

Honest question. How goods the copy gotta be anyway when your target audience has a 6th graders reading ability?

 

[Dan_Cardone]

A computer will never replicate my mind. Sure AI can write prose in its tacky, stupifying machine genre. And yes, writing software helps writers generate hack movie scripts. They look and feel like software-designed housing with ludicrous, boring massing and easily dated style. No, AI can't synthesize the innovative edge. It can only write like a machine.
As its limitations are exposed on the simplest clerical level, human scribes are back on the scene. One example is the new task of medical scribe, where a physician's assistant inputs information in real time, using his mind, during a medical examination. The physician used to compose reports following the exam, then a few software companies tried to enable the physician to input data in real time during exams, which produced a hybrid software prose and maddening errors and holes. So the humans are back.

I don't think you give future AI enougn credit.

 

[MythOfSisyphus]

The arguments people are making against AI in this thread are the same arguments that have been made against almost every technological advancement in the workplace throughout history just before they were disproven.

Robots eventually did build all our cars
People were happy to pack their own groceries
Computers and ATM's did replace bank tellers
Email did kill off the written letter

Anyway... When AI gets to this point copywriting jobs might be the least of our worries.

 

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[GuestUser4aMPs1]

1: Start a Copywriting business
2: Use AI
3: Hire cheap human labor for QC
4: Sell at massive markup masquerading as a "real" copywriter.
5: ???
6: Profit

Pure evil.

 

[Dan_Cardone]

It lacks creativity, intuition, knowledge of consumer psychology, fast adaption to a change, quickly recognizing trends , creating something new. It's good to test it though, like chess.

All things that AI will be able to do soon.

I never believed it either until I started doing some serious research on AI.

 

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[Envious]

Wow, this could be very interesting in the near future. thoughts @Lex DeVille ?

 

[NursingTn]

Let AI take the jobs.

I, on the other hand, will use AI to make the world a better place.

Once the world is perfect, then my job as an entrepreneur is done.

 

[LittleWolfie]

If you think AI can never be creative, well here are some pictures created by Google's AI. It "dreams" of electric sheep. Reminds me of impressionist paintings

 

[1step]

Saying that the content human beings create is going to be replaced by AI is just stupid and incorrect.

AI is already replacing content being created by human beings so it is definitely not stupid or incorrect. It is happening everyday. If you want to argue how well they will be able to replace human beings than that's a different argument.

AI will no doubt be able to get better results than at least 50% of copywriters within the next handful of years. Copy is not that complicated, sure, creating great copy is more complicated but the vast majority of copywriters do NOT create great copy.

Most of the copywriters I have hired should expect to be replaced by AI within 5 years.

 

[csalvato]

My one friend/mentor (who has been doing all sorts of computer science/programming for the past 20+ years) strongly believes that AI is not what people think it is. Going as far as to call it a myth.

He said this hype reminds him of what he observed during the whole Y2K scare. Apparently a lot of IT companies in the late 90's were upselling a service to protect computers for businesses before the year 2000. What was this service? A simple backup. But, it cost significantly more than just asking for a backup.

So is AI just a marketeering ploy? Or will it's applications actually be so advanced that us humans will become like mere house cats?

Read Superintelligence by Nick Bostrom and come back.

 

[csalvato]

If that’s the case then check this out too

The Artificial Intelligence Revolution: Part 1 - Wait But Why

Part 1 of 2: "The Road to Superintelligence". Artificial Intelligence — the topic everyone in the world should be talking about.

waitbutwhy.com

 

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[ChrisV]

I could write 15 pages on why this idea is bullshit. It's just a headline to you and that's the depth that you think about it. "Yeah, AI and stuff. It's the future. Here's some sentences a computer made. It's the future...blah blah blah". Is your brain that simple?

Chase commits to AI after machines outperform humans in copywriting trials | Ad Age

Bank enters a five-year deal with AI partner Persado to help create marketing language across platforms.

adage.com

We're only in the first inning boys.

 

[shubham525]

Well AI is replacing lawyers in reading contracts.

 

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[MakeItHappen]

What's funny is the contingency plan might be to do what we love. AI replaces the workforce, overhead drops, cost of living lowers, and we're freed up from working so hard to make ends meet.

This is speculation, but assuming things go that route, and I'm average Joe out of work (but not struggling for money) then I turn to hobbies, passions, exploration, creation to fill my time. I assume others would do the same. They wouldn't just sit around and wait to die (some might).

Coaching will be even more popular as this happens since we'll seek teachers and mentors to help us learn new skills that we didn't have time for before. We may turn to AI for some of this as well, but many people will still fear AI and will seek the human connection.

Creativity will probably be replicated at some point. The last safe haven seems like it could be individual creativity. Unless AI can somehow form my ideas and create them before I'm capable of doing so.

Beyond that, it will be beneficial to own AI brands, but who knows how long that can last once we start questioning ethics in regards to machines.

Great post.

As AI is advancing the value of "loving" what you do and passion is increasing imo.

Let's say you hate copywriting but decided to learn it anyways because you can make six figures in your underwear... you study it daily and become pretty good at it and start making some good money just to be replaced by AI...
On the other hand if you enjoy the craft of copywritng (it doesn't necessary have to be your "passion") and you get replaced by AI atleast you had a good time doing it...

This remembers me of a quote by Elon Musk. He said that there is always a chance of failure no matter how good you are so you should do something that you love. Even if you fail, atleast you enjoyed the ride.
Jeff Bezos also talked about the mental model of regret minimization, what business path would you regret the least if AI took over your market?

I think it's not a bad idea to include this into your decision making.

 

[ZF Lee]

For writing complex sales letters ---> upsells ---> bump offers...that will still require a human mind to orchestrate that.

That's why all copywriters need to look outside the box with their gig. You're not just a writer...you're orchestrating conversions, coming up with BIG ideas for acquiring customers, and understanding the stats and adapting new marketing tests off it.

Bingo!

And also I need lots of help with research for my own copywriting tasks.

I can troll forums and Amazon reviews for market voices, but of course, which voice is worth listening to?

Maybe AI can help me filter out the cream faster, catching on to which forum comment had popular trigger keywords or views or some other benchmark.

As for complexity...

Not just sales letters, but also EMAIL SEQUENCES.

Somehow I've never found a good course on that 'full-picture' kind of thing, except for Andre Chaperon.

I've tried dissecting AWAI and Agora emails to make sense of how they outline their sequences, but it seems YOLO at times.

 

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[Dan_Cardone]

Creative jobs like copywriting are one of the 50% of jobs that WON'T be replaced by AI.

Anything agency, service or knowledge based is highly likely to be replaced... and SOON!

Sure, copywriting is somewhat formulaic, and I guess AI could handle some parts, but in all, no-way.

You underestimate the power that AI will become.

 

[ChrisV]

And just to let everyone know.... Copywriters are damn smart. They're in the 80% percentile of IQ. The fact that AI can do his so well is very impressive and perhaps a little frightening.

View: https://youtu.be/pu__97bVyOc?t=187

You underestimate the power that AI will become.

People have to get over this "AI won't be creative" stuff. They are so wrong. All creativity is is mixing ideas to create something new. AI can already do that and it's already getting better.

 

[LittleWolfie]

A.I. is still man made well at least until we create A.I. to create A.I. but in any case TOTALLY HACK-ABLE.

Check out genetic algorithms.

Its not beyond the realms of possibility that AI will eventually be able to both read and replicate facial expressions, tonality etc and even analyse which ones humans respond best to in order to learn to converse as well, if not better than your average human.

It is already able to read written tonality better than I can.

 

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[Jakeeck]

What tool did you use?

Welcome to ginnie

We are working on making ginnie even more powerful. Launching soon!

ginnie.ai

Registered for their free trial

 

[Rawseed]

A better one would be saying that a robot can replace a chef at a five-star restaurant:

Your video just shows that a robot can cook food.

I can teach a McDonalds cook to cook food at a five-star restaurant.

What I can't teach the cook is how to create new recipes.

It's the creativity of the chef and the uniqueness of the dishes that make the restaurant five-stars.

There are people out there that can make a replica of a Mona Lisa. An AI can make a replica of a Mona Lisa too.

But, neither could have created the original.

 

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[LittleWolfie]

AI will never learn human empathy -- which is at the core of great copywriting.

Sure, it may reach some superficial levels and slap up a bunch of 'power words' to form some basic selling points, but it will never probe into the deeper underlying reasons of why people buy.

Ah, now I know why I am struggling with copywriting.

I use boomerang while no sales,it is way better than I am at getting people to respond.

It tells me if emails are too long or short, need more questions, sound too stilted and machine like( yes the robot is better at sounding human than I am.)

 

[AgainstAllOdds]

"They run a bunch of statistics on what works and what doesn't, and then utilize the techniques/words/etc that work. They can be a lot more effective than humans."

This is exactly the point. Imagine doing millions of split tests on a single text. 70% of visitors stop reading around line 4? Change line 4 (in x amount of ways). All learnings from this text can then be applied to other texts and vice versa. With so many possible data points (scroll activity, session time etc.) it can learn 1000x faster than any human and optimize and implement learnings on the fly.

Awesome point.

 

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