You copywriters are being replaced by AI..

[spreng]

I personally would love to get involved in an AI startup, might actually start looking for part time work with one. If this isn't the next technological revolution then I don't know what is.

 

[biggeemac]

My brothers ex-wifes company just went public a couple of days ago. He and her split her stock when they divorced. I'm pretty jealous. Its called Health Catalyst if anyone is interested. They use AI to figure out cancer treatments.

 

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[Devampre]

My one friend/mentor (who has been doing all sorts of computer science/programming for the past 20+ years) strongly believes that AI is not what people think it is. Going as far as to call it a myth.

He said this hype reminds him of what he observed during the whole Y2K scare. Apparently a lot of IT companies in the late 90's were upselling a service to protect computers for businesses before the year 2000. What was this service? A simple backup. But, it cost significantly more than just asking for a backup.

So is AI just a marketeering ploy? Or will it's applications actually be so advanced that us humans will become like mere house cats?

 

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[Devampre]

Read Superintelligence by Nick Bostrom and come back.

Downloaded and will read.

I like hearing different takes on AI. Even though my friend/mentor is against it I still do enjoy hearing other opinions on it. From people like Ben Goertzel, Elon Musk, or even people on this forum that believe in it's future.

 

[From Mars]

As copywriters know, good copy comes from the market. It's not about headlines.

If so, then how AI is going to take human dreams, desires, fears and channel it into a particular product or service? Psychology stays the same, right, but desires not.

 

[OlivierMo]

Maybe it's me but if everything is getting similar and bland b/c of AI, people will tune out.

 

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[Guest70495]

I think the A.I. would do a poor job if we're talking advertorial style copy content.

Headlines, Short call to action texts, buttons, etc? They would absolutely crush humans.

I have been in marketing for a long time and I still rely on EMV scores to judge the quality of my headlines.

I shake just thinking about this A.I. product that has been fed millions upon millions of headline data and scores, there is a high change the headline it chooses is miles better than what I could come up with and a good headline goes a long way in making people read the content.

 

[Xeon]

AI will never learn human empathy -- which is at the core of great copywriting.

I actually believe that when AI gets advanced enough, it can learn and perfect human empathy. Might be some time away from now though. Let's not forget, AI technology is still in its infancy and is still progressing everyday......what we're seeing now is like when the first mainframe was invented VS quantum computing in 2019, and current AI is in the mainframe stage.....

 

[Bertram]

https://thehustle.co/JPMorgan-Chase-bank-robots/

Writing copy is driven by common language elements and metrics that can be measured...a perfect task for AI, and at least 250 big companies are replacing copywriters with computers.

A computer will never replicate my mind. Sure AI can write prose in its tacky, stupifying machine genre. And yes, writing software helps writers generate hack movie scripts. They look and feel like software-designed housing with ludicrous, boring massing and easily dated style. No, AI can't synthesize the innovative edge. It can only write like a machine.
As its limitations are exposed on the simplest clerical level, human scribes are back on the scene. One example is the new task of medical scribe, where a physician's assistant inputs information in real time, using his mind, during a medical examination. The physician used to compose reports following the exam, then a few software companies tried to enable the physician to input data in real time during exams, which produced a hybrid software prose and maddening errors and holes. So the humans are back.

 

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[srodrigo]

What's funny is the contingency plan might be to do what we love. AI replaces the workforce, overhead drops, cost of living lowers, and we're freed up from working so hard to make ends meet.

This is speculation, but assuming things go that route, and I'm average Joe out of work (but not struggling for money) then I turn to hobbies, passions, exploration, creation to fill my time. I assume others would do the same. They wouldn't just sit around and wait to die (some might).

Coaching will be even more popular as this happens since we'll seek teachers and mentors to help us learn new skills that we didn't have time for before. We may turn to AI for some of this as well, but many people will still fear AI and will seek the human connection.

Creativity will probably be replicated at some point. The last safe haven seems like it could be individual creativity. Unless AI can somehow form my ideas and create them before I'm capable of doing so.

Beyond that, it will be beneficial to own AI brands, but who knows how long that can last once we start questioning ethics in regards to machines.

I wonder whether that would ever be achievable, even if AI replaces the workforce. AI would be owned by the same 5-10 tech giants as usual, someone would have to work for real to improve AI, etc. If the rest of the world are out of work, what are they going to live from (where are they going to earn their money from)? Will technology be free for everyone to use so people don't need money to live? Or will all the money and tech be in 5-10 companies hands and everyone else will be starving?

I think we are heading toward an interesting time were either UBI or French guillotines will be the norm, as people won't have much work to do but will still need to get fed. It will require a big shift as a society, and we are miles away from being ready. Not sure we'll live long enough to see it, but it's coming.

 

[Rugvlad]

https://thehustle.co/JPMorgan-Chase-bank-robots/

Writing copy is driven by common language elements and metrics that can be measured...a perfect task for AI, and at least 250 big companies are replacing copywriters with computers.

Creative jobs like copywriting are one of the 50% of jobs that WON'T be replaced by AI.

Anything agency, service or knowledge based is highly likely to be replaced... and SOON!

Sure, copywriting is somewhat formulaic, and I guess AI could handle some parts, but in all, no-way.

 

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[ChrisV]

People confuse what AI does now with what it will be able to do. It's only in it's very rudimentary form. We're only in the first inning guys. All AI will have to do is pull from multiple sources then it can combine things in new ways.

"It comes down to trying to expose yourself to the best things that humans have done and then try to bring those things into what you’re doing. Picasso had a saying: good artists copy, great artists steal. And we have always been shameless about stealing great ideas, and I think part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world." – Steve Jobs

"If you're gonna make connections which are innovative ... you have to not have the same bag of experiences as everyone else does, or else you're going to make the same connections as everybody else, and then you won't be innovative, and then nobody will give you an award." – Steve Jobs

Current research says he was right.

In 1982, Steve Jobs presented an amazingly accurate theory about where creativity comes from

"You have to not have the same bag of experiences as everyone else does," Jobs said.

www.businessinsider.com

Research backs up what Jobs intuitively understood. Psychologist Scott Barry Kaufman says that openness to new experience is the strongest personality trait for predicting creative achievement. “Thinking outside the box” may more accurately be understood as “Drawing from different boxes.” It appears that a “jack of all trades” may in fact be a potential master of creativity, and this explains why Jobs praised liberal arts and humanities.

Steve Jobs Systematically Cultivated His Creativity. You Can Too. | Entrepreneur

What Jobs did intuitively to unlock his creativity has been scientifically proven to work.

www.entrepreneur.com

Openness to Experience and Creative Achievement

Openness to experience– the drive for cognitive exploration of inner and outer experience– is the personality trait most consistently associated with creativity.

blogs.scientificamerican.com

Original research they're citing

 

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[ChrisV]

View: https://www.youtube.com/watch?v=6FxPJD0JZQo

View: https://www.youtube.com/watch?v=gA03iyI3yEA

View: https://www.youtube.com/watch?v=HAfLCTRuh7U&t=19s


For contrast, this is an orchestra playing the same piece written by AI:

View: https://www.youtube.com/watch?v=Gs1Og7o5kAc

 

[ChrisV]

New paper from Cornell:

[1806.04510v1] Dank Learning: Generating Memes Using Deep Neural Networks

arxiv.org

Generated memes:

 

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[ChrisV]

I hate how the term AI is being used because there is no intelligence, it’s just learned things from huge datasets

Sounds a lot like how humans learn

 

[spreng]

is anyone in here involved in AI? Startups or other? I think that would be an interesting field to pioneer.

 

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[ChrisV]

Remember all those Lumber Jacks that said machines would never take their jobs?

Based on a True story.

 

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[Deleted50669]

The only way to win in the AI war is to own a piece of the AI pie. Otherwise, prepare to play second fiddle to your algorithmic peers, because they are superior to all of us in terms of potential. Do not underestimate the ability of a neural net to mimic human empathy.

 

[csalvato]

This brought to my mind public speaking. I cannot see AI ever being able to read an audience, or stir the emotions, prompting people to act now! The human connection is essential in that case.

Am I barking up the wrong tree? Is AI never going to replace conversation?

Walter

This is the sort of contingencies people should be considering: things that are innately human that only humans can do (or that humans can do as good or better than computers).

Eventually, AI will be able to give a more moving speech than even the best orators today, but that's further down the road.

But things like massages (person to person contact) are very hard to do without a human behind them. There's an element of human connection that computers can't solve. Personally, I think this means things like prostitution will have a solid place in our economy as AI continues to advance.

Also, watching humans compete is more fun than computers, because of their innately human flaws and imperfections. I believe competitors in all sorts of competitions will continue to be fun to watch and thus add values to the lives of others.

 

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[Aix-Geneve]

Recently there was a robot (called it Sophia) that was granted citizenship by the Saudi govt. Think about this. A robot with the same rights as a human. All these robots are connected. When 1 learns, they all learn.

 

[Jlaugh]

I don't think AI can do a comprehensive job; sure, it can do a decent or even a good job, but the cognitive processes, let alone the un-measurable skills, of a top-notch copywriter cannot be mimicked. It also depends on the type of copy. To draw a parallel, Grammarly and other tools help writers who are quite bad; they don't really help advanced writers, other than helping them spot typos and punctuation errors, which are things all word processors do. However, when I feed my fiction to Grammarly or Pro Writing Aid, I get suggestions in the form of imperatives. As a native speaker, I know to ignore some of these suggestions. But an ESL learner might not. Even if AI does the job, the vetting process involves humans. Human languages are less black and white than programming languages, and this is important to remember in my opinion.

 

[GoodluckChuck]

Some find solace in the idea that humans will soon be connecting computers directly to their brains, but consider this.

Imagine how much faster machine learning will take place when machines can measure exactly what's going on in people's brains when they read the machine produced copy.

They will literally know what lines trigger what emotions and when people lose interest. The measurements will be so precise that the quality of product will skyrocket.

 

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[Bertram]

Honest question. How goods the copy gotta be anyway when your target audience has a 6th graders reading ability?

6th grade reading ability has nothing to do with cognitive style.
An independent thinker is physiologically adapted to process info without relying on contextual prompts and cues. You are on the extreme end of resistance to entrancement and are an independent or self-cuer if you are the kind of person who notices crookedly hanging picture frames. It does not matter how well you read. The corollary applies to well-educated people who feel like smiling and nodding only because everyone else is doing it. These people are easy to direct and mislead.

 

[amp0193]

I’m asking, what and how can this do things that a human is incapable of. Dynamic copy would be an example of this.

This is a great question and way of thinking about machine learning.

To think one level deeper and beyond the obvious... that's where the real opportunities are.

 

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[Bertram]

I don't think you give future AI enougn credit.

Probably not, you're right. OK so I'll drop the link to spoken languages as well. What languages does that leave, and can AI communicate with humans through these alternate parameters?

 

[Xeon]

Probably not, you're right. OK so I'll drop the link to spoken languages as well. What languages does that leave, and can AI communicate with humans through these alternate parameters?

I'll bet all my points here at FLF that eventually AI can do everything you said, and more.
People are seriously underestimating the power of AI / ML.

 

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[Robert Brown]

It's awesome. Surprised!
To write a great copy I will prefer profession copywriter.

 

[DaDream]

https://thehustle.co/JPMorgan-Chase-bank-robots/

Writing copy is driven by common language elements and metrics that can be measured...a perfect task for AI, and at least 250 big companies are replacing copywriters with computers.

*Crap*

 

[LittleWolfie]

OK. And how do you like these Burger King ads by AI? Probably the best ads I've seen this year.

View: https://www.youtube.com/watch?v=_UVZkP4-KY4

View: https://www.youtube.com/watch?v=I9FIhSJDtqA

I like that better than the actual adverts. Chicken and a bit of lettuce in a bun,that's clear honest advertising.

 

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[Entre Eyes]

A.I. is still man made well at least until we create A.I. to create A.I. but in any case TOTALLY HACK-ABLE.