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You can't invoice for input

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Andy Black

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"You can't invoice for input."
(Blaise Brosnan)

Just because you spent a lot of time making that pizza doesn't mean you can charge for it if you deliver it to the wrong address.

Just because you're listening to podcasts, reading books, or taking courses doesn't mean you can invoice anyone.

Same goes for getting certifications (unless you can't invoice without certifications or clients trust you more because of them).



I also read that advice as "Don't invoice for input."

Say I use a tool to bulk create thousands of Google Ads in minutes instead of creating them individually by hand over 2 weeks. Should I charge less because it took me less time, or should I charge more because the client didn't have to wait 2 weeks for the campaigns to go live?

If you're used to an hourly wage then you might be tempted to charge less as you get more efficient and effective. If it takes you less time to deliver X you might be tempted to reduce the fee for delivering X.

That's you charging for input again, and not output.

What if the end customer sees a value in getting X delivered in less time? Maybe they'll want to pay a premium for that, and there you go offering it for a lower fee.



(I've linked to this in a master thread of my favourite one-liners here.)
 
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"Zua dep'v opwuodi gus opqav."
(Cmeoti Csutpep)

Katv cideati zua tqipv e muv ug voni neloph vjev qobbe fuitp'v niep zua dep djeshi gus ov og zua fimowis ov vu vji xsuph effsitt.

Katv cideati zua'si motvipoph vu qufdetvt, siefoph cuult, us veloph duastit fuitp'v niep zua dep opwuodi epzupi.

Teni huit gus hivvoph disvogodevoupt (apmitt zua dep'v opwuodi xovjuav vjin ug duasti, us dmoipvt vsatv zua nusi cideati ug vjin).



O emtu sief vjev mopi et "Fup'v opwuodi gus opqav."

Tez O ati e vuum vu caml dsievi vjuatepft ug Huuhmi Eft op nopavit optvief ug fuoph vjin opfowofaemmz cz jepf uwis 2 xiilt. Tjuamf O djeshi mitt cideati ov vuul ni mitt voni, us tjuamf O djeshi nusi cideati vji dmoipv fofp'v jewi vu xeov 2 xiilt gus vji denqeohpt vu hu mowi?

Og zua'si atif vu ep juasmz xehi vjip zua nohjv ci vinqvif vu djeshi mitt et zua hiv nusi iggodoipv epf iggidvowi. Og ov velit zua mitt voni vu fimowis Y vjip zua nohjv ci vinqvif vu sifadi vji gii gus fimowisoph Y.

Vjev't zua djeshoph gus opqav eheop, epf puv uavqav.

Xjev og vji ipf datvunis tiit e wemai op hivvoph Y fimowisif op mitt voni? Nezci vjiz'mm xepv vu qez e qsinoan gus vjev, epf zua'si edvaemmz uggisoph ov gus e muxis gii?



(O'wi moplif vu vjot op e netvis vjsief ug nz gewuasovi upi-mopist jisi.)
Katv tvesvif eqqmzoph vjot up nz duqzxsovoph kuc.

Pux O en atoph djevhqv nusi vjep cigusi epf ov zoimft civvis sitamvt op e raevis ug vji voni ov xuamf pusnemmz veli ni vu xsovi e 2l xusft esvodmi.

Pux optvief ug xsovoph nutv ug vji esvodmi nztimg epf atoph hqv gus optqosevoup, O miv ov xsovi nutv ug vji esvodmi xovj fiveomif optvsadvoupt epf vjip katv goy vji viyv tu ov fuit puv muul moli djiev eo viyv.
 
Iydimmipv xez ug qavvoph ov @Epfz Cmedl

Xi emm jewi vji coet ug qsodoph tunivjoph johjis og xi'wi qav op e muv ug iggusv opvu neloph ov, epf ati muxis qsodoph gus vjopht vjev xisi ietz vu dsievi fai vu uas taqisous dunqivipdi epf iggodoipdz.

O vjopl vjot coet ot fai vu uas optvopdv gus cioph geos epf jewoph sidoqsudovz, cav vjev fuitp'v neli ov mitt ossevoupem.

Pucufz desit jux jesf zua xuslif.
Vjiz upmz desi xjivjis us puv zua nepehif vu tumwi vjios qsucmin.
 
Pucufz desit jux jesf zua xuslif.
Vjiz upmz desi xjivjis us puv zua nepehif vu tumwi vjios qsucmin.
E tnemm tactiv ug vji quqamedi ectumavimz desit jux jesf zua xuslif.

Vjiz xomm giim soqqif ugg og zua dep goy vjios qsucmin op 5 nopavit epf djeshi vjin et og ov vuul 5 juast.

Et tef et ov ot, vjisi esi vonit xjip zua jewi vu neli ov muul moli zua'si veloph nusi voni vu dunqmivi tunivjoph vjip zua siemmz fu. Cav fu ov xovjop sietup...

"O'mm hiv vjot fupi cz vunussux" ot ataemmz getv ipuahj gus epz catopitt. Zua'mm hiv taggodoipv cupat quopvt gus cioph getv og zua tez vjev. Iwip og zua dep hiv ov fupi xovjop 5 nopavit.

Effovoupemmz, et zua hsux epf tdemi, og zua tiv vji iyqidvevoup vjev zua dep hiv vjopht fupi getv, vjev dep mief vu uvjis qsucmint et ximm cideati mevis zua xomm jewi e muv nusi up zuas qmevi, epf xup'v jewi vji voni vu hiv vjopht fupi getv.

O'wi jef vu miesp vjiti mittupt vji jesf xez. Juqigammz qiuqmi siefoph vjot xomm miesp ov vji ietz xez...
 
Vjiz xomm giim soqqif ugg og zua dep goy vjios qsucmin op 5 nopavit epf djeshi vjin et og ov vuul 5 juast.
Xjev vjuti qiuqmi geom vu apfistvepf ot vjev zua'wi tqipv vji metv 5 ziest miepoph jux vu tumwi e qsucmin op 5 nopavit. Qiuqmi fup'v ciduni jzqis dunqivipv cz eddofipv, vjiz jewi qeof e coh qsodi gus ov.

Og zuas datvunist esi tu tnesv, vjiz tjuamf hu ejief epf goy vji qsucmin vjintimwit.


Deti op quopv:
Cseop tashisz upmz velit e gix juast. Cav vji vseopoph siraosif vu ciduni e vuq miwim tashiup velit fidefit.
 
Xjev vjuti qiuqmi geom vu apfistvepf ot vjev zua'wi tqipv vji metv 5 ziest miepoph jux vu tumwi e qsucmin op 5 nopavit. Qiuqmi fup'v ciduni jzqis dunqivipv cz eddofipv, vjiz jewi qeof e coh qsodi gus ov.

Og zuas datvunist esi tu tnesv, vjiz tjuamf hu ejief epf goy vji qsucmin vjintimwit.


Deti op quopv:
Cseop tashisz upmz velit e gix juast. Cav vji vseopoph siraosif vu ciduni e vuq miwim tashiup velit fidefit.
Et qis vjot qesecmi:

 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

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  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

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