- Joined
- Sep 22, 2019
- Messages
- 38
Rep Bank
$370
$370
User Power: 150%
Most brands try influencer marketing but end up concluding it doesn't work. In most cases, it is for a very particular reason. They treat it like it's a celeb shoutout.
It's surprising how many brands still think influencer marketing is about getting an Instagram model to pose with your product.
Easy trap to fall into: pay per post, make it look celeb-like.
I see these posts where a model is holding a product in a very awkward unrealistic way, they clearly don't use it and the caption reeks of talking points their agency copy-pasted. This shit doesn't work
Think about doing influence marketing, not influencer marketing. Are you really influencing someone with a product placement like that?
You need to reach creators who have influence over an audience, creators who can create content that holds attention and persuades. When starting out, have a bias for smaller creators with niche audiences they have built huge trust with. Not big celebrity shoutouts.
Sales will come through creator advocacy, not ads . What do you all think?
It's surprising how many brands still think influencer marketing is about getting an Instagram model to pose with your product.
Easy trap to fall into: pay per post, make it look celeb-like.
I see these posts where a model is holding a product in a very awkward unrealistic way, they clearly don't use it and the caption reeks of talking points their agency copy-pasted. This shit doesn't work
Think about doing influence marketing, not influencer marketing. Are you really influencing someone with a product placement like that?
You need to reach creators who have influence over an audience, creators who can create content that holds attention and persuades. When starting out, have a bias for smaller creators with niche audiences they have built huge trust with. Not big celebrity shoutouts.
Sales will come through creator advocacy, not ads . What do you all think?
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
