The first obstacle you would face with influencer marketing is actually getting creators interested in working with your brand. I like to use one simple line in my outreach to overcome this resistance. What’s that? "For no commitment on your end, I want to send you a special package with our...

While having a content channel and email list is the best, I've observed that influencer marketing and related channels (affiliate, ambassador marketing) are taking off among both ecommerce and SaaS brands nowadays. I see two trends here: - Ads are not working as well as they used to. - The...

Think about the energy at a massive stadium during a game. The people, the passion, the enthusiasm, the loud cheer for their favorite player... An image is worth a thousand words... Live this moment for a bit. Do you feel the energy? Now imagine your product is bought into the arena. Not...

When I started doing influencer marketing for brands, I managed to get creators to say yes and onboarded them to our program. But they never generated the $ in sales that we desired. It was tough until I found out that you lose half the juice of your influence-partners if you don't do...

I'm about to give you a secret weapon that will change the game for your influencer program and generate a lot of sales for your ecommerce store. (it's underutilized and underestimated by most). I call it the "Go small or go home" strategy. Nanoinfluencers are usually ignored by brands...

They all quote abnormally high prices, here's how to assess a fair fee. A warning to start ⚠️ Never ever pay for posts, especially when you're just starting out. A transactional sentiment reflects in the kind of content that the creator would create for your brand and their audience can smell...

Most brands try influencer marketing but end up concluding it doesn't work. In most cases, it is for a very particular reason. They treat it like it's a celeb shoutout. It's surprising how many brands still think influencer marketing is about getting an Instagram model to pose with your...

When you start doing influencer marketing, it's important to avoid the trap of pay-per-post. You will most likely end up losing money. It fosters transactional relationships and makes your influencer program perform poorly. The key is to get to know influencers, send them free product, and see...

The ongoing privacy-related updates by Apple after iOS 14.5 have pretty much killed Facebook ads. This means Facebook’s data and tracking abilities are that much worse. This is why you see your ROAS is down, CPMs are up, Reach is declining, and conversions are decreasing. So how do you adapt...

With customer trust moving towards independent influencers and FB ads getting worse, more and more brands are shifting towards Influencer marketing as a higher ROI channel to grow. If you are running an influencer program, you must've experienced all the problems that come with running one...

Hi before i read TMF and Unscripted, i was thinking to start a business that "i love " but now i want a business that can serve people in my country, Algerie situated in North africa I did some research and i saw many influencer and business suffer from a lack of connection So i decided to...

Incredible story and numbers. How 20-Year-Old Kylie Jenner Built A $900 Million Fortune In Less Than 3 Years And in 2019: Forbes named Kylie Jenner the youngest self-made billionaire ever. Haters disagree. What's your biggest takeaway? For me it's how big the numbers can be when you affect...

Hi to all the forum members! I quickly wanted to share my story and ask for advice on my mindset & thinking. I'm a social media influencer with many thousands of followers throughout my channels. This is what I do for a few years now and since a few months as a business/job. I collaborate with...

A couple months ago I ran an experiment with my secret YouTube channel (no that's not a hook, I won't be sharing that channel ever). I wanted to learn how livestream donations work, what the user experience is like, and what happens as a result of donating via livestreams from the perspective of...