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  1. windchaser

    Closing my company – Post-mortem analysis so you can learn from my mistakes

    EXECUTION 
    After 3 years of activity, I made the decision to shut down my company. Here goes my story, I hope you can learn from my mistakes. THE IDEA: On December 2018 I had my second and definitive FTE event (long story short, I was fired when the company where I was working decided to eliminate my...
  2. ycee

    Here's how to reach a sold-out Madison Square Garden full of customers without expensive celebrity shoutouts

    MARKETING 
    I'm about to give you a secret weapon that will change the game for your influencer program and generate a lot of sales for your ecommerce store. (it's underutilized and underestimated by most). I call it the "Go small or go home" strategy. Nanoinfluencers are usually ignored by brands...
    • ycee
    • Thread
    • brand building dtc ecommerce influencer marketing marketing social media
    • Replies: 4
    • Forum: Marketing Strategy
  3. ycee

    Why Influencer Marketing doesn't work

    MARKETING 
    Most brands try influencer marketing but end up concluding it doesn't work. In most cases, it is for a very particular reason. They treat it like it's a celeb shoutout. It's surprising how many brands still think influencer marketing is about getting an Instagram model to pose with your...
    • ycee
    • Thread
    • dtc ecommerce facebook ads influencer marketing marketing social media advertising
    • Replies: 6
    • Forum: Marketing Strategy
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