I'm about to give you a secret weapon that will change the game for your influencer program and generate a lot of sales for your ecommerce store. (it's underutilized and underestimated by most). I call it the "Go small or go home" strategy. Nanoinfluencers are usually ignored by brands...

Most brands try influencer marketing but end up concluding it doesn't work. In most cases, it is for a very particular reason. They treat it like it's a celeb shoutout. It's surprising how many brands still think influencer marketing is about getting an Instagram model to pose with your...