Also worth noting that the Facebook newsfeed is another place where huge amounts of video are consumed - and regardless of hearing impairment, the stuff that autoplays in your newsfeed is muted. Personally i'll tend to stop and watch if there's subtitles in the video, but if i have to click it, turn up the volume and actually listen i'll skim on past.
And it's surprising the amount of video I see in my own feed that still doesn't have subtitles - given the known fact that the video is going to be muted...
Edit: Amusing story - I've recently sat here at work enraged as a mega ad agency (full of social media ninja guru hipsters) has produced a 6-figure 'viral' internet commercial, to be expensively run by me in the FB newsfeed.....without any thought to how the newsfeed (or user) behaves (I'm an idiot and figured this out, but as I'm not charging 6 figs no one listens to me), so there's no captions, subtitles etc. Just a video with peoples mouths flapping that means nothing when its muted. It's 'too late' for this simple change now apparently. Blew my mind lol.
Hahaha, i usually try to avoid facebook other than its messaging system... its much easier to find people ive met on it than any other resource out there and i can message directly to them easily.
And i love your label of the "social media ninja guru hipsters" but i think you forgot "barista on the side when times are rough"
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