You know what's crazy? You probably won't nail your target client until you get clients.
Sounds a little backward, but throw out the imagination-based exercises of what you think your best clients would be and what they look like, and start marketing with a content strategy based according to the problems you want to solve. Of course, dig into some SEO and paid ad research, dig around reddit, and start doing research to see what questions people are asking that aren't getting answered - that you can answer - and start working the content for it.
This does a few things:
Basically, create the content, get out there, and see WHO comes to you. When people come to you they're more likely to pay your price and need your help with less convincing.
Sounds a little backward, but throw out the imagination-based exercises of what you think your best clients would be and what they look like, and start marketing with a content strategy based according to the problems you want to solve. Of course, dig into some SEO and paid ad research, dig around reddit, and start doing research to see what questions people are asking that aren't getting answered - that you can answer - and start working the content for it.
This does a few things:
- Creates inbound traffic: People who are looking for your help are going to find you based on what you're providing and their need for answers. Your job is to add the calls to action, compelling information, and personality and energy needed to make yourself attractive and magnetic (and sculpted) to add them to your mailing list, or drive them to speak to you.
- Fills your site with the right quality content: Think in depth information, 3-5K words. Maybe 20-25 articles TOPS that are evergreen. Brian Dean of Backlinko is kick a$$ for some of this.
Basically, create the content, get out there, and see WHO comes to you. When people come to you they're more likely to pay your price and need your help with less convincing.