Where to Start with Instagram 2019

[jesseissorude]

Hey all! I won't be updating this thread anymore but I wanted to tag on a final post.

I've used these tactics through the end of 2019 and ALL of 2020. Here's what I found in order of importance:

1. Post frequently. 3x/wk to the news feed, and 7x/wk (or more!) to stories seems to be my sweet spot, but YMMV for your niche
2. Planoly (or another post scheduler). Use it, batch posts, then forget about it. Instead of autopost, I like to let Planoly tell me that it's time to post. That way I'm on IG and liking and commenting on pics at the same time I'm posting. Just personal preference.
3. Hashtags! Use relevant ones (repeat: relevant!). Tailwind App seems to have the best way to find relevant tags. Then, when there are ones I find myself using often, I add them to lists in Planoly so I can add them quickly. A notepad/evernote on your phone of your best hashtags is another good option.
4. Design of your profile. Have a nice grid, have some good stories highlighted, and (most important) make your profile description & link work for you. I change this description often to match what my current marketing strategy is. (Were you just on a podcast? Ask people to click your profile link to listen. Have a sale going on? Tell people to click the link to shop the sale. Trying to convert IG followers to email list? Ask them to click the link and sign up.)

That's it! Notice I didn't ask you to pay for anything. Worry about that once you have 10k followers.
If post #1 in this thread boils down to anything, it's those 4 points.

Extra Notes:

• FB launched FB Commerce and IG Storefronts. They seemed to be leaning into that hard through 2020 and I bet you'll see that take off in 2021.
• Do what you can to get reposted by relevant accounts. Tag them in stories you post (if they are relevant(!!) to that other account). Have convos with them. Be a normal human, not some spam bot. You could even join forces and do a joint giveaway, essentially swapping audiences with a similar-sized account.
• Bounce followers down to your email list. IG followers are dope, but once they are following, I want to get them more engaged. For me, a good way to do this was to periodically ask them if they are signed up for my email list yet. I'll say something like "Hey, mailing list members are getting a huge discount for the rest of this week. If you are on the list, check your email... if you aren't on the list, click the link in my bio and I'll send you the code/details/enter-you-in-the-giveaway/etc."

Thanks for reading all! I hope this thread helped! My IG outreach looks so different now.

 

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