What Would Your Passion Business Be?

[AceVentures]

Thinking.

I'd sit around and ponder things and people would awe at my fascinating thoughts, and give me money to keep talking for them.

I'd productize the business - charging per thought, regardless of the length of words it takes to communicate the idea. One thought, one-time charge.

There's also a subscription-based model, where you can hear X thoughts/month - with the option to add more thoughts a-la-carte if they exceed their monthly quota.

They can also record my thoughts, but they have to give me a royalty if they use it in any venture that yields a monetary gain.
I used an AI robot to create a visual representation of what I would look like on a busy day at the office. Here, I'm thinking about a triangle while smoking my finger.

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[Antifragile]

So all of us who have read MJ's books know you can get wrecked chasing your passion rather than focusing on a business that makes CENTS. So departing from reality for a moment, what type of business would you want to have?

Personally, I've been really interested in learning about wrist watches lately and have enjoyed watching Roman Sharf's Grey Market YouTube channel. Getting to travel all over buying and selling watches, meeting all kinds of people etc., seems pretty interesting, at least to me. Don't know if that kind of business makes CENTS (the entry barrier seems low given how many people are trying to do it), but it's definitely one I'd try if I was already financially secure and could afford to give it a go.

Any business where I can take a $1 and turn it into $2 is a passion for me. Thanks.

 

[Primeperiwinkle]

My passion business is being a bossy fairy princess life coach that helps ppl get over their deep-seated issues.

I feel like this is so cliche I can't bear to actually make it a business. Also I don't want ppl to see me and that's difficult with marketing. But I want like a text-based bossy life coach business helping ppl get over their shit and maybe find their soulmate.. hm. Then again I'm afraid I'd have really whiny clients and I'd get so angry at them being whiny I'd end up crushing their souls by speaking the real truth.. like "it's not that you're too ugly you git, it's that you're BORING AF."

 

[Kak]

King of some country. (Government is absolutely a business if you get far enough into libertarian theory.)

I’d make the most free market country on earth and attract the best and brightest to my country for business.

That would be fun.

 

[Andy Black]

My passion business is same as my real business.

I think mine is as well. I’ve been doing the same thing since 2009 and I find it more fascinating each year.

To date I’ve not tried to build much of a business out of it. A month ago I started roping my kids into the business and I’ve suddenly got a desire to create a productised service and get hundreds of clients - because I can build it with them.

 

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[Angler]

A dog shelter that is grandiose enough to rehabilitate traumatized dogs and connect them with a caring family.

 

[MTF]

I assume there are many ways for turning any kind of passion into a business that follows the CENTS framework.

You could build

• an app for swimming coaches to help track swimmers progress over time
• an app for freelance swimming coaches to onboard swimmers and accept payments
• an app that helps coaches create a workout plan for swimmers
• a virtual coach for swimmers (app - think running app, freeletics for swimmers)
• a web page that shows the best swimming clubs and their coaches, connects them to swimmers and has networking capabilities, lets swimmers book a coach or a membership

I‘m sure there are many more ideas even if some of the above are not viable (, as I‘m neither a swimmer nor a coach, I don’t know what the main problems in this niche are, so I‘m just assuming here).

All I‘m saying is, you as an expert in this area should be able to come up with viable business ideas in your niche very easily and test run these with other swimmers and coaches. If validated, build it!

Man but here's the thing. I don't have a passion for building an app for swimming coaches or a website that shows the best swimming clubs. I have a passion for swimming. So the only option would be to turn pro which is impossible at my age and skill level.

And I don't need to, nor think it's a good idea, to build a business that's somehow related to your passion (unless you passion happens to be a very lucrative industry that bores most people).

If you do something well, it doesn't mean you can do well making a business out of something related to it. For example, it's like people who love cooking trying to start a restaurant. You may have a passion for cooking but it doesn't mean it makes sense to start a restaurant (few businesses are more terrible to run than restaurants).

I drive to my favorite lake, I swim, I head back home. That's the extent of my passion. I don't do it as a job and I don't want to do anything related to it as a job because it would kill my simple non-commercial enjoyment of it.

I would much rather have a business in a "boring" industry that's super lucrative and then be free to enjoy my passions without ever even considering monetizing them. That's when you get most joy out of your hobbies. You do them without any other motives than to enjoy yourself.

 

[Kak]

good luck gaining UN official nation status with that haha. you would be ridiculed by the woke assholes for being racist and too homogenous lol

(i totally support this kind of immigration btw. only the best and brightest)

It wouldn't actually be a rejection of people that aren't the best or brightest... Just policies that would attract particularly the non-authoritarian best and brightest. There would really just be nothing there for a person of a freeloading mindset.

The sad reality is, the US military would probably show up to "liberate" the people of Keegarica and the dumb news watchers would cheer.

Either way, I am aware it is unrealistic. So, I am working on my other "passion." Business. Making stuff happen energizes me every single day, because it matters. My own personal freedom and a great deal of meaning flows from this "passion."

 

[Mathuin]

Ibiza Nightclub owner

 

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[MTF]

From my experience, passion businesses sound good only in theory. Once you launch one when you can afford it, you'll quickly realize that having a business that makes little to no money is frustrating. Soon, you'll end up hating the business and your passion as well. It's just very hard to set aside your entrepreneurial tendencies and be okay with a business that's barely turning a profit (or costing your money).

Better leave passion for stuff that you can't or don't want to monetize. For example, I have zero interest in turning my passion for swimming into a business. It sounds ridiculous to even think about it this way. I could probably become a swimming coach but for what? To make $20/hour teaching people how to swim? I'd end up hating it very quickly.

 

[MTF]

"I have a passion for swimming but swimming coaches only make $20/hr."
^^^ Dead-end. Brain shuts down.

"I have a passion for swimming and swimming coaches only make $20/hr."
^^^ Brain starts thinking about this interesting challenge.

Can you stack your skills, experience, network, and passion on top of each other and make your unique high ground/moat?

No, because I wouldn't want to kill my passion by turning it from something I do for fun to something I do as a job.

The hourly rate was from the business perspective but even if I could make more, I don't believe it's a good idea to turn every passion you have into a business. I'd end up hating it because I would no longer do it as a way to relax.

 

[Kirk84]

I could probably become a swimming coach but for what? To make $20/hour teaching people how to swim? I'd end up hating it very quickly.

I assume there are many ways for turning any kind of passion into a business that follows the CENTS framework.

You could build

• an app for swimming coaches to help track swimmers progress over time
• an app for freelance swimming coaches to onboard swimmers and accept payments
• an app that helps coaches create a workout plan for swimmers
• a virtual coach for swimmers (app - think running app, freeletics for swimmers)
• a web page that shows the best swimming clubs and their coaches, connects them to swimmers and has networking capabilities, lets swimmers book a coach or a membership

I‘m sure there are many more ideas even if some of the above are not viable (, as I‘m neither a swimmer nor a coach, I don’t know what the main problems in this niche are, so I‘m just assuming here).

All I‘m saying is, you as an expert in this area should be able to come up with viable business ideas in your niche very easily and test run these with other swimmers and coaches. If validated, build it!

 

[MTF]

Reading this is very strange for me, because literarily all my passions are goal-directed. They are about achieving something or reaching towards something.

It seems for you, @MTF, you passions are more about engaging in certain processes. For me, it's less about the process, and more about the goal of the process that creates the passion. Or maybe even better than goal is the word "direction". I'm passionate about the direction I'm headed in.

Most of my passions are non-commercial by nature and/or too weird/exotic for a regular person. If I were passionate about say, robotics, then that would make more business sense. But I'd rather leave my swimming, surfing, freediving, MMA, barefoot walking, and chilling out in the sun (now that's a lucrative niche!) as things I do for the sake of doing them.

 

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[DarkZero]

Film & movies is the thing I'm most passionate about. I'm talking about the actual creation of it (directing, writing, producing)... essentially what it takes to go from idea to the screen. I studied it for a long time, years ago when I was in college. Took acting classes. Acted and directed short films. Got in festivals, etc. But I knew the numbers of actually "making it" in the industry and I didn't want to deal with that. Far more lucrative to go in other directions.

The storytelling aspect of film helped me in my first venture which later helped me in my consulting venture.

I will say this though. The combination of that passion for film/media and honing my skillset in business has led me to understand a couple of things about myself...

I never lost my passion for film. I just never continued to pursue it as a "career". I always said if I had all the money in the world, I would have fun making movies without the red tape that comes with big studios and distribution. However, lately, I've been spending more time understanding how that industry works through self-learning and research...

- The battle between big screen vs streaming in terms of distribution
- Why do certain projects get made and others don't
- Budgeting projects to maximize revenue (streaming vs box office)
- Release windows and market timing
- Film/TV IP

I'm not in the industry at all. But just from understanding business from a traditional sense, I really only view Hollywood through the business lens now to understand projects. To me that is fun.

But I also enjoy talking about these things through the lens of any business. I have a friend who is CEO of a popular automotive shop corporation across the country and we had a really fun conversation the other day about a new service they are launching and how they can capitalize on it in terms of market distribution, pricing strategy and so on. It was really fun.

I take that same approach talking about any industry with anyone. But I definitely enjoy it with film. I enjoy learning about how it works, maybe because it is elusive to me. I'm not in the industry at all and there are people just starting out in that industry who have far more experience than me just by pure proximity to everything. So while I do enjoy it, I couldn't build a business in this space unless I provided a particular product or service for the film industry.

Long story short, I have a passion for an industry that has evolved over time (acting to writing to directing to understanding production cycles). Over time, my skillsets have coalesced in some areas to help me better understand this industry. But it's just a passion and it's not the typical industry to build a business for.

I have other passions like surfing, fitness, etc. But across the board, none of my passions are something I'd want to necessarily monetize. Doesn't mean they can't be monetized though. It really just comes down to opportunity cost.

 

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[Andy Black]

I’d teach local kids how to setup digital marketing campaigns for local businesses. Not just Google Ads, but video marketing, and all the marketing channels that come natural to them.

I’ve already roped our 14 year old into it. Our 11 yo and 10 yo want to help out too, as do nieces and nephews.


Some good questions:

“If money was no object then what work would you do?”


then

“What’s stopping you?”

 

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[Andy Black]

I have zero interest in turning my passion for swimming into a business. It sounds ridiculous to even think about it this way. I could probably become a swimming coach but for what? To make $20/hour teaching people how to swim? I'd end up hating it very quickly.

"I have a passion for swimming but swimming coaches only make $20/hr."
^^^ Dead-end. Brain shuts down.

"I have a passion for swimming and swimming coaches only make $20/hr."
^^^ Brain starts thinking about this interesting challenge.

Can you stack your skills, experience, network, and passion on top of each other and make your unique high ground/moat?

 

[Black_Dragon43]

My passion business is same as my real business. Teaching people and seeing them get results.

 

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[Black_Dragon43]

Man but here's the thing. I don't have a passion for building an app for swimming coaches or a website that shows the best swimming clubs. I have a passion for swimming. So the only option would be to turn pro which is impossible at my age and skill level.

And I don't need to, nor think it's a good idea, to build a business that's somehow related to your passion (unless you passion happens to be a very lucrative industry that bores most people).

If you do something well, it doesn't mean you can do well making a business out of something related to it. For example, it's like people who love cooking trying to start a restaurant. You may have a passion for cooking but it doesn't mean it makes sense to start a restaurant (few businesses are more terrible to run than restaurants).

I drive to my favorite lake, I swim, I head back home. That's the extent of my passion. I don't do it as a job and I don't want to do anything related to it as a job because it would kill my simple non-commercial enjoyment of it.

I would much rather have a business in a "boring" industry that's super lucrative and then be free to enjoy my passions without ever even considering monetizing them. That's when you get most joy out of your hobbies. You do them without any other motives than to enjoy yourself.

Reading this is very strange for me, because literarily all my passions are goal-directed. They are about achieving something or reaching towards something.

It seems for you, @MTF, you passions are more about engaging in certain processes. For me, it's less about the process, and more about the goal of the process that creates the passion. Or maybe even better than goal is the word "direction". I'm passionate about the direction I'm headed in.

 

[Bones81]

So all of us who have read MJ's books know you can get wrecked chasing your passion rather than focusing on a business that makes CENTS. So departing from reality for a moment, what type of business would you want to have?

Personally, I've been really interested in learning about wrist watches lately and have enjoyed watching Roman Sharf's Grey Market YouTube channel. Getting to travel all over buying and selling watches, meeting all kinds of people etc., seems pretty interesting, at least to me. Don't know if that kind of business makes CENTS (the entry barrier seems low given how many people are trying to do it), but it's definitely one I'd try if I was already financially secure and could afford to give it a go.

 

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[Johnny boy]

Fighting

 

[Andy Black]

Any business where I can take a $1 and turn it into $2 is a passion for me. Thanks.

Yeah. I get a kick out of setting up campaigns that do this for clients.

 

[Mikey63]

What's stopping you?

Nothing really. I think the actions I am taking will make it ultimately inevitable that it will happen.

My navel gazing revolves around how quickly and with the least amount of pain and risk. As someone who has squandered the first 40 years of my life, I'm learning to box clever and that means playing to my strengths and fully leveraging them.

 

[Private Witt]

I'm reminded of the YouTube thread by James Jani (@Valier).

He'd done a bit of acting and knew about storywriting. He created a YouTube channel and started posting very well made videos. He's now at over 1m subscribers.

Lose your limiting beliefs, record your research/observations, and edit/publish for YouTube?

Here's James Jani's thread:

• Creating a Thriving Personal Brand w/ YouTube - A Journal & A Personal Guide.

Any word on James looks like he hasn't published a video in 5 months.

 

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[MartinG]

Reading this is very strange for me, because literarily all my passions are goal-directed. They are about achieving something or reaching towards something.

It seems for you, @MTF, you passions are more about engaging in certain processes. For me, it's less about the process, and more about the goal of the process that creates the passion. Or maybe even better than goal is the word "direction". I'm passionate about the direction I'm headed in.

I'm sure by reading this page that @MTF is goal directed with his swimming which may be better times etc (whatever the metric may be), but these goals just happen not to be orientated towards making money or starting a business.

 

[eramart]

I'd learn Blacksmithing and try to take it to higher-end weapon creation, customization, and weapon recreation for the film industry as a business. Realistically, however, even if I had the money to do this, it takes decades to get good enough to do what I'm describing. I've always loved it though.

It is actually doable, I think, but it’s more of a craft, not a business. Tod from Tod Cutler - Handmade Historical Reproduction Knives, Daggers does this on a regular basis, you can try to contact him (he’s got an Youtube channel as well).

 

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[David Fitz]

Haven't found mine yet but I think it would be something around fitness.

 

[Itizn]

Visual & performing arts event space / gallery.

 

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[Andy Black]

Haven't found mine yet but I think it would be something around fitness.

What’s stopping you?

 

[David Fitz]

What’s stopping you?

One thing at a time. Need to get the cleaning business running without me and then I'll be free to pursue my passion projects.

 

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[Mikey63]

So all of us who have read MJ's books know you can get wrecked chasing your passion rather than focusing on a business that makes CENTS. So departing from reality for a moment, what type of business would you want to have?

Personally, I've been really interested in learning about wrist watches lately and have enjoyed watching Roman Sharf's Grey Market YouTube channel. Getting to travel all over buying and selling watches, meeting all kinds of people etc., seems pretty interesting, at least to me. Don't know if that kind of business makes CENTS (the entry barrier seems low given how many people are trying to do it), but it's definitely one I'd try if I was already financially secure and could afford to give it a go.

I'd own a warbird brokerage and restoration business.

I would spend all day totally emersed in that community.

 

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