I hate to admit it but I am a consummate consumer of content. My ratio of consumption to production is likely beyond 99:1. I figure I'm not alone though, and I always love learning about what other people are finding valuable. I used to read a lot, but these days I consume most of my educational content through podcasts and Youtube videos. So I figured a thread similar to the one about books, but for podcasts and Youtube videos, would be useful for people like me.
Here are a few interviews I've listened to recently, and how they changed my mind. I encourage you to follow a similar format when sharing content, as I think sharing how it changed your mind helps clearly outline the change the content made in you. To me this is one of the most valuable things about consuming new content. It literally shapes who you become in the future.
Here are a few interviews I've listened to recently, and how they changed my mind. I encourage you to follow a similar format when sharing content, as I think sharing how it changed your mind helps clearly outline the change the content made in you. To me this is one of the most valuable things about consuming new content. It literally shapes who you become in the future.
- Pricing Creativity with Blair Enns (The Futur Podcast)
- This changed my mind in a lot of ways. The big ideas this shifted for me were about selling, which isn't an act of persuasion at all, but rather about helping identify a need between supply and demand, and facilitating next steps. Sometimes the best way to help a client is to refer them to a completely different solution than you can offer. It also had some very practical advice on how to bring up money early in client conversations, and why that's also an act of service for the client. It also shifts my idea around risk, treating it as a positive thing and understanding that the more risk I can take away from the client and put on myself, the more value I add, and thus the more I can charge. Value -> Price -> Cost. Work from Value and then determine your price and only then do you even begin to think about your cost. Most people do this backwards and it messes them up. Starting with value puts the client's needs first and that is paramount to serving them best, and ultimately succeeding as a consultant or service-provider of any kind. To be a salesperson is to be a change manager for the client. You're there to help them change in the best possible way that they wish to. His book was a great follow-up read, and I wrote about that here.
- Alex Hormozi - Content Strategy for Entrepreneurs (Neel Dhingra)
- Focus on proof. The more proof you can provide, the better your content will perform and the more value it will deliver. Take responsibility for failures in your business. Go from "X doesn't work" to "I don't know how to make X work". If someone else in the marketplace is making it work, it can obviously be done. Offer value per second, not total value. Condense the value. It's never too late to start. The market is not saturated. You're not too busy to start. The more you do things, the more ideas you get for content, so it's a harmony between doings lots of real-world things, and then making content using those real-world things as proof. The progress you seek is in the work you are avoiding.
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