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MTF

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Some interesting mindset stuff plus a different way to do business:

Not only do you not need to be the expert. You don’t want to be. Being an expert can often hurt your chances of success because it automatically focuses you on details that don’t move a business forward. Experts don’t usually make great entrepreneurs, yet most of them try to be one.

Fast forward to the present day, and I have a zero-hour work week with a fully self-managed business from which I collect passive distributions. The business has a CEO, it grows without me, and I collect 25% of the profits. It does over two million dollars per year in revenue with a wonderful margin for me. A few people have offered me $6,000,000 for the business, but I have declined.
 

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MattL

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The Cold North
Recently read The War Of Art By Stephen Pressfield.

Didn't really resonate with me. It was basically about doing the work even if you don't feel like it.

But like any good writer, he gave it a name and called it resistance.

Before that, I read Atomic Habits by James Clear.

Great book. I'd read similar books before (The Power of Habit, Eat that Frog, Deep Work, one other that was recommended on this forum...) but none of them were as jam-packed with value as Atomic Habits.

I haven't read all 32 pages of this thread but I imagine at least 8 people have mentioned this book previously. So I'll stop this review here. :)
 

S.Y.

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Just Re-read Seneca's On the Shortness of Life (more of an essay published as a small book), and completed the Discourses of Epictetus.
20210404_185951.jpg

The discourses come second to none in terms of preaching an internal locus of control. To an absurd degree.


Now reading thse two

20210404_190727.jpg
 

Andy Black

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Bruno Calisso

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More: A History of the World Economy from the Iron Age to the Information Age


I am going crazy after the perfect book on ancient economics. I want to do deep research on the ancient entrepreneurs and how they invested smart back in the day. If anyone knows good books please share!
 

Martin.G

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I am currently finishing Grit, a great book about hard work, that it's a great compliment with Discipline, the book I read before.

Lately I'd been working in my discipline, something that I lack in my life and I need to improve. Do you know another books about the subject?
 

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sparechange

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Unscripted part 2, MJ sent me an early copy, what an amazing book so far, just on the second chapter...

The part where the character buys a Ferrari is quite hilarious!

































Happy few days late April fools =) had to get that in..
 
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Martin.G

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Actually, I'm reading The Unfair Advantage by Ash Ali, Hasan Kubba. It doesn't have anything new, it's more a collection of other books, and it has a lot of contradictions.

For example, it said that you have to be intelligent to achieve success but two paragraphs later it said that there is no correlation between intelligence and success.

I don't know, it has positive reviews in Goodreads, but the books is kind of funny. The authors say that in the world every day there are more inequality, but at the same time they are millionaires, and they got it from scratch. Yes, there are rich and poor people, but you can achieve something in life if you want it.

I almost forgot, in some passage of the book they talk about universal income. How is the idea of making money related to the old socialist believes that never worked?
 

MJ DeMarco

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MJ DeMarco

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@Andy Black - I've seen you recommend that one Twitter looking book several times and now I can't find it.

What is it again? And why did you find it so valuable?
 

Andy Black

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@Andy Black - I've seen you recommend that one Twitter looking book several times and now I can't find it.

What is it again? And why did you find it so valuable?

I think it is "The art and business of online writing" by Nicolas Cole

Yes, that’s the one @monfii. Thanks!

@MJ DeMarco ... I’ll skim the book for my notes and add more here later.

I got halfway before getting distracted/bogged down. I will start from the beginning again and get through it.

I like how Nicolas publishes content to find out what the market wants, and dials it in over time. It’s very much in keeping with your message of not following your passion but following the market need.

There was a year where he had more impressions than any other contributer on Quora. He leveraged that to build a ghostwriting business for high net worth people or business owners.

One of my big aha’s was that the money is not “in the list”, it’s in our library of content that builds the list. He has his content in his own vault/bank and can take it to a new social platform and drop it in and get a similar result (and rebuild his list). His content is his asset, even more so than his list. Kind of like how your books could be republished and would get the same traction because they’re productocracies.

There was a very thought provoking chapter that was unexpected. Nicolas broke down his criteria for deciding whether to invest his time into a social platform. Go in too early and there’s a risk of it not taking off and you wasting your time. Go in too late (like after it gets a lot of funding) and the platform’s goals change and visibility gets throttled for organic posts. Smart thinking.

I got bogged down with the detailed chapters about different types of content to create, which I should just skim and come back to when I need the detail.

I subscribe to his way of thinking. I came to TFLF from another forum that announced it was shutting down. I came with my suitcase of Google Ads articles which meant I got known quickly as a Google Ads Guy in here. I’m aware I published them too quickly but hadn’t thought how it could look like a lead gen tactic.

I also do what he suggests and have been writing about it for a long while - go help people in forums and Facebook groups, find where you repeat yourself, publish that as standalone articles, and end up building a bank of content that’s battle-tested.

I’ve been messing about on Twitter for the last few months, testing to see what content of mine from the forum resonates on there. I’m also learning it’s got its own style and subtleties.

I personally think Twitter could be the goto platform to quickly test and iterate content ideas. Observe what gets no traction and do less of it. Observe what gets traction and do more of it.
 

Bruno Calisso

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Mar 26, 2019
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I am currently finishing Grit, a great book about hard work, that it's a great compliment with Discipline, the book I read before.

Lately I'd been working in my discipline, something that I lack in my life and I need to improve. Do you know another books about the subject?
I read alot on selfdiscipline too, Atomic Habits is imo the best because it's practical. But you need to compliment it with a personal planner like Mokani Personal Weekly & Monthly Planner.
 

Biswas

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How this thread works... when you start reading a new book, you update it here. It’s nice to have a log of what everyone on the forum is reading and i’m sure it will spark discussions and recommendations.

I’m also creating the Fastlane Bookclub on Goodreads where you can share what you’re reading, add your favorites, and talk about books. I haven’t explored all the features, but I’m sure there’s a bunch of stuff we’ll benefit from. Join the group!

So, Currently I’m reading

View attachment 21438

Persuasive Advertising: Evidence-based Principles by J. Scott Armstrong​
This book translates knowledge about persuasion into evidence-based principles. Useful knowledge about persuasion has been obtained over the last 100 years from the experience of advertising experts and from empirical studies in advertising and other fields including psychology, consumer behavior, law, mass communication, politics, and propaganda.​
The principles in Persuasive Advertising provide understandable and easy-to-access guidance for all types of advertising. Including still media such as print and Internet, and motion media such as TV, streaming video, Internet, and radio. They also apply to other types of persuasive communications such as management reports, speeches, and press releases.​
Wharton School Professor J. Scott Armstrong spent over 16 years on this book. In recent years, he was assisted by Gerry Lukeman, Chairman Emeritus of Ipsos-ASI and Sandeep Patnaik, Research Director at Gallup and Robinson. Altogether, more than 80 people contributed to Persuasive Advertising by obtaining relevant studies, analyzing data, editing and reviewing, and surveying researchers to ensure that the book correctly summarizes their findings.​
Persuasive Advertising summarizes findings from about 3,000 empirical studies and 50 books. It also presents new findings from previously unpublished studies. .​
Along with the AdPrin Audit software on AdPrin.com, Persuasive Advertising enables advertisers as well as agencies to quickly and inexpensively identify ways to improve ads – or to determine which of a set of ads will be most effective. For example, it typically requires about an hour for an experienced user to obtain a persuasiveness index for a print ad along with a list of ways to improve the ad.,​
By using these principles, advertisers can improve their creativity and effectiveness.​


And

View attachment 21439

Hack Your Motivation: Over 50 Science-Based Strategies to Improve Performance by Bobby Hoffman
Finally!!!! Evidence-based research on motivation that's written in an engaging, humorous, easy-to-read style!"--Karen, Performance & Leadership Consultant​
Bobby masterfully bridges the gap between research and practice by applying high quality motivational research to everyday life."--David, Master Educator **"This book is not easy to put down. You will find yourself often referring back to its pages. The a-ha moments will cascade in."--Glenn, Team Leader & Operations Manager​
Hack Your Motivation gives you the latest and most reliable performance tools and tips to help you reach your personal or profession goals. Written by motivational scientist and leadership consultant Dr. Bobby Hoffman, this book converts hard-core research from psychology, business, athletics, neuroscience, and education into easy-to-read and simple-to-master strategies. Hoffman includes unorthodox examples from his own life and the lives of others to enlighten, inspire, and amuse ---so anyone can learn to maximize their untapped potential. If achieving glory, feeling good about your accomplishments, or understanding why you do what you do (or don't do) is important to you, then look no further.​
What are you reading?
Now I just finished, Dotcom Secrets by Russell Brunson, which teaches all about direct response Marketing on internet
 

bailey45

New Contributor
Apr 28, 2021
2
1
1
I am reading this one;

How to Get Things Done: The Art of Stress-Free Productivity by David Allen​

Really enjoyed the part about loops. It made me realise how many things I had unfinished and on my mind
 

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