What adding value actually looks like (real stats)...

[amp0193]

If you are not using yet Google Tag Manager, it's a easier way to track all sort of events with analytics, without coding.
Tag Management Solutions for Web and Mobile - Google Tag Manager – Google

I want to track people who submit their email in a modal pop-up form.

Right now, I've got the form re-directing to a thank you page in order for me to track the arrival on that thank you page as the conversion.

Is there a way Google Tag Manager can track this conversion without me having to do the redirect?

 

[Andy Black]

You have no idea how much I'd appreciate this. Been struggling between different apps to find functionality vs. features, and I want to rip my hair out this point, and I'm using a sub-optimal solution.

If I could just track an event somehow like you said... that'd be brilliant

#ShutUpAndTakeMyMoney

 

[ZF Lee]

Bounce rate, time on site, and pages visited on site aren't KPIs at all. They tell very little.

Bounce rate could mean that people are leaving BECAUSE they got everything they needed. One little bit of info, boom they're gone. Low time on site and pages visited on site could mean the exact same thing.

Let's say you're dealing with an ecommerce site w/ a blog. High time on site and high pages visited probably means they fell into the content rabbit hole. If your content rabbit hole isn't converting customers, though, what you're looking at are vanity metrics that don't correspond to revenue.

People mistake them for KPIs when they restrict themselves to a single view of the number.

Damn true.
Reps+!
Likewise, if the online biz has to depend solely on KPIs for survival, it's not in good health.

And that's why I don't feel like adopting a content marketing strategy anytime soon. Maybe later...but not now. I still don't have much of a locus of control over that sect lol.

 

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[dgr]

To give an example what some of these sites look like...

Corazón Tattoo Studio | Malta

This is not my usual profile of client but you can see how this might convert better over other competitors sites.

Oh, I forgot to say thanks for sharing real use cases!

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