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Using Short Videos to Grow Your Business

Andy Black

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do you know any TikTok accounts that make videos without showing their head?

I found a few videos:





 

MitchC

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there's some video that I'm producing using just canvas and video stock about stories related to your niche, I will be trying this week and seethe results

do you know any TikTok accounts that make videos without showing their head?
There’s a heap that read reddit stories over video game footage

Or asmr style content where they are making something and only showing their hands or the machine

And stories told with stock footage

If you are a good story teller it really doesn’t matter what the video is, just add some footage that’s satisfying to watch
 

Andy Black

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I just started back at short videos and it's nice to get positive feedback...

35 views on TikTok so far, 39 views on YouTube, but a little bit more on LinkedIn.

It just goes to show that we should post the videos on all platforms we can, rather than follow people's advice to just post on one platform.

2022-11-02_23-06-53.png
 
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Andy Black

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Andy Black

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Linkedin - not sure.

I was told it wouldn't be too suitable for that platform. Any thoughts?
Test it? I think it will be a welcome relief from the usual content on LinkedIn. Your market is web developers/designers and anyone thinking of becoming a web developer/designer. There's a LOT of them on LinkedIn.

Granted, the content might not be for the business owners who might hire the web developers/designers, but that's the same on any platform.

My own videos have had great feedback on LinkedIn from people who already know me. And that's without me quite figuring out short video yet. Check out the post a few above this for a screenshot of one video getting 472 impressions, 6 reactions, and 1 positive comment.


My thinking is to record videos so they can be published to all the platforms (TikTok, YouTube Shorts, LinkedIn, Facebook Reels, Instagram Reels). That means having them sized portrait but assuming it might show as square, and with navigation icons and video title/tags in the bottom. i.e. I put the captions in so they can be read as if it's square, and I have my head so it's in the square frame too.

e.g.

2022-11-09_12-56-23.png




This guy is the LinkedIn video guy (he's on TikTok too):


2022-11-09_12-53-18.png
 
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Andy Black

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Andy Black

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I had a play with Opus Clips by pointing it at one of my 8min videos on YouTube.

It came back with 6 short clips. It was cleverly done and they looked good.

However, when you actually watch them they don't really make sense. It pulled out good clips about the problem I'd discussed, but didn't pull out the solution.

Much like ChatGPT often does, it looks and sounds like it's done a great job, but on closer inspection it's just garbage.
 

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