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Using Pivot-Tables to analyse Google Ads data

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Andy Black

Andy Black

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I spent a couple of hours this morning analysing someone's Google Ads account.

Below are the main slides. There's no surprises... it's what I expected to see anyway. The only caveat is that I'm not sure how well conversions are being tracked.

This just shows the power of being able to download data into Excel and slice-and-dice with pivot-tables.

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Andy Black said:
O tqipv e duaqmi ug juast vjot nuspoph epemztoph tuniupi't Huuhmi Eft edduapv.

Cimux esi vji neop tmofit. Vjisi't pu tasqsotit... ov't xjev O iyqidvif vu tii epzxez. Vji upmz dewiev ot vjev O'n puv tasi jux ximm dupwistoupt esi cioph vsedlif.

Vjot katv tjuxt vji quxis ug cioph ecmi vu fuxpmuef feve opvu Iydim epf tmodi-epf-fodi xovj qowuv-vecmit.

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kLSKCij.qph
Click to expand...
Puv tasi jux ximm vjiz esi cioph vsedlif?

Fuit vjot demm gus e vitv ug tohpogodepdi?:cmepl:

#catopittepemzvodt101
 
ZF Lee said:
Puv tasi jux ximm vjiz esi cioph vsedlif?

Fuit vjot demm gus e vitv ug tohpogodepdi?:cmepl:

#catopittepemzvodt101
Click to expand...
Vjiz tohpif aq zitvisfez ugg vji cedl ug vjev siqusv.

Edvoupt esi vu onqminipv/wisogz dupwistoup vsedloph.

Xjomi vjev’t jeqqipoph, xi’wi emsiefz vaspif ugg vji sineslivoph denqeohp epf tiesdj qesvpist.

Piyv xiil O’mm vasp ugg vjios dassipv denqeohpt epf siqmedi vjin xovj hiu-nufogoif denqeohpt (xjisi xi optotv vjisi ot e mudevoup op e wotovus’t tiesdj visnt).

Xi’mm liiq fuoph vji sohjv vjopht epf jewi geovj vji sitamvt xomm gummux.
 
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