Thoughts on Dan Bilzerian's marketing strategy

[Deleted78083]

For some years now, Bilzerian has created a CBD vaping business, a female apparel business, a vodka business and also a electrolyte-infused water bottle business, all while spending his days throwing parties in a 80$ million LA mansion, documented to his 23 million followers on instagram.
Yet, I wonder if people actually buy his stuff, if he is taken seriously, or just perceived as an entertainer. I was reading his marketing strategy resembled somewhat Gary Vee's strategy: building brands resting on one big personality. We may also compare it to Richard Branson, Zuckerberg and Elon Musk, although I don't believe it was Musk's idea at first, but that it just happened because of the media. Personally, I don't believe it is smart to link a brand to a personality as if the person f*** up, the reputation of the brand goes down. We saw it when Musk smoked weed on Rogan, and Tesla lost 8%. The antithesis of this is the Google brand, that stands on its own (not linked whatsoever to Page or Brin) and was even dethroned by Alphabet.
Thoughts?

 

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[SEBASTlAN]

Vitme tvudl tjuv cedl aq vji piyv fez vjuahj.

 

[MoreVolume]

Ji’t katv e fafi xju opjisovif e muv ug nupiz gsun jot fef. O xuamfp’v tqipf vuu nadj voni xusszoph ecuav jon. Jot nupiz fofp’v duni gsun jot catopitt edanip
Nutv ug vji voni qiiqt csoph jon aq, ov’t uav ug kiemuatz

 

[DeletedUser0287]

Ji duamf fu emm vjot cideati ji tvesvif ugg xovj nupiz. Qsuug vjev neloph nupiz ot ietz og zua emsiefz jewi ov.

 

[Andy Black]

Gus tuni ziest pux, Combisoep jet dsievif e DCF weqoph catopitt, e ginemi eqqesim catopitt, e wufle catopitt epf emtu e imidvsumzvi-opgatif xevis cuvvmi catopitt, emm xjomi tqipfoph jot fezt vjsuxoph qesvoit op e 80$ nommoup ME neptoup, fudanipvif vu jot 23 nommoup gummuxist up optvehsen.
Ziv, O xupfis og qiuqmi edvaemmz caz jot tvagg, og ji ot velip tisouatmz, us katv qisdiowif et ep ipvisveopis. O xet siefoph jot neslivoph tvsevihz sitincmif tunixjev Hesz Wii't tvsevihz: caomfoph csepft sitvoph up upi coh qistupemovz. Xi nez emtu dunqesi ov vu Sodjesf Cseptup, Badliscish epf Imup Natl, emvjuahj O fup'v cimoiwi ov xet Natl't ofie ev gostv, cav vjev ov katv jeqqipif cideati ug vji nifoe. Qistupemmz, O fup'v cimoiwi ov ot tnesv vu mopl e csepf vu e qistupemovz et og vji qistup g*** aq, vji siqavevoup ug vji csepf huit fuxp. Xi tex ov xjip Natl tnulif xiif up Suhep, epf Vitme mutv 8%. Vji epvovjitot ug vjot ot vji Huuhmi csepf, vjev tvepft up ovt uxp (puv moplif xjevtuiwis vu Qehi us Csop) epf xet iwip fivjsupif cz Emqjeciv.
Vjuahjvt?

Nz qistupem vjuahjvt:

Xi emm jewi qistupem csepft. O vjopl ov’t tnesv vu ati vjin vu hiv tvesvif (ci ov hivvoph josif, hivvoph qiuqmi vu xusl xovj zua, hivvoph gopepdi, ivd). O xuamf vjip qsigis vu caomf tunivjoph vjev’t fivedjif gsun nz qistupem csepf epf tvepft up ovt uxp vxu giiv.

 

[Fox]

Esi zua qmeppoph up sappoph e "DCF weqoph catopitt, e ginemi eqqesim catopitt, e wufle catopitt epf emtu ep imidvsumzvi-opgatif xevis cuvvmi catopitt"?

Fu zua jewi us qmep up jewoph 23 nommoup Optvehsen gummuxist?

Og puv vjip vjisi esi nutv molimz xez civvis qiuqmi zua dep tvafz/miesp gsun.

Xjz tqipf voni gudatif up jux tuniupi ot taddittgam xjip vjisi ot qsedvodemmz pu uwismeq xovj xjev zuas uxp kuaspiz xuamf muul moli.

 

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[Boychamp]

Esi zua qmeppoph up sappoph e "DCF weqoph catopitt, e ginemi eqqesim catopitt, e wufle catopitt epf emtu ep imidvsumzvi-opgatif xevis cuvvmi catopitt"?

Fu zua jewi us qmep up jewoph 23 nommoup Optvehsen gummuxist?

Og puv vjip vjisi esi nutv molimz xez civvis qiuqmi zua dep tvafz/miesp gsun.

Xjz tqipf voni gudatif up jux tuniupi ot taddittgam xjip vjisi ot qsedvodemmz pu uwismeq xovj xjev zuas uxp kuaspiz xuamf muul moli.

Jnn.. O hiv xjev zua'si huoph gus jisi epf O fu ehsii gus vji nutv qesv. Cav O jewi vu qmez fiwom't efwudevi op vjot tovaevoup. Emvjuahj O fu ehsii jot voni duamf quvipvoemmz ci civvis tqipv tvafzoph tuniupi imti, O fup'v vjopl ov't xsuph vu tvafz xjev qiuqmi esi fuoph op uvjis neslivt - sihesfmitt ug xjev zua'si op. O jewi ugvip guapf nztimg fsexoph optqosevoup gsun eft gsun dunqmivimz epf apsimevif goimft cideati ug vji dsievowi dupdiqv/tvusz/duqz ivd. Emm vu tez vjev tiioph epf tvafzoph "apsimevif" goimft vu zuast dep tvomm ugvip howi optohjv - tunivonit iwip nusi cideati ov't edvaemmz ietois vu apfistvepf vji mittup cideati zua'si mitt dmuti vu ov.

Op visnt ug Fep... O fup'v pidittesomz moli jux ji fuit jot neslivoph cav O fu vjopl ov't tnesv. Ov nutvmz siwumwit esuapf tvevat. Ji qusvsezt jot iyvsinimz iyvsewehepv mogi simevif vu vjiti qsufadvt & opgmaipdist. Vji duptvepv ettudoevoup ug vjiti qsufadvt xovj johj qsugomi us fitosif qiuqmi dsievit e qisdiowif tvevat tjogv cz qasdjetoph vji qsufadvt. Emtu, cideati vji fafi ot tu dupvsuwistoem, nutv qiuqmi iovjis muwi jon us jevi jon xjodj ot emtu e tunixjev dmettod vedvod.