fastlane_dad
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I get the rant - But I view things in another light a bit.@MTF you'll love this list (I'm being sarcastic)...
Top Creators 2022
These 49 social media savants—and one dog—are redefining celebrity for our connected age.www.forbes.com
The top ones will earn 8-figures annually and likely be well on their way to 9-figure, and billionaire empires.
The ones that do combine their audiences with Fastlane ventures, which after amassing audiences of millions, becomes much easier. Don't get me wrong, getting millions of followers is the harder part. Overall, it's incredibly impressive.
Sadly, as MTF will observe, most of these fields in which these creators have huge followings are low-brow and IMO, demonstrate how the culture is rotting...
In other words, if you want to get rich on social media these days...
...start dancing and being pretty
... start playing video games
... start demonstrating makeup application
... start giving away huge amounts of money
... start being comedic about culture's rot
From this list, I fear a young person's conclusion is clear: Forget engineering, science, or innovation --- pure vanity and entertainment is what wins these days.
The apocalypse factor with these creators is a big fat ZERO. In other words, if the world experienced a solar event and everything went to shit, how many of these people would you want on your team to help you survive? When one is struggling for food and water, who wouldn't want a "comedian with 10M followers" or a guy who can win a video game in 45 minutes?
I know it sounds like I'm bitter and "going MTF" on this, but I understand how other high-brow value creators can feel frustration. You entertain someone for 9 seconds and you can earn billions and be a IG superstar. You try to change someone's life from perpetual enslavement and you get banned on Facebook and demoted on Google.
At the end of the day, these people are providing immense value, scaling massively, and giving what the culture demands. The challenge some of us have, is what is demanded, and then rewarded in our culture, and what is not.
Yes - some of the 'top names' are obviously entertainers just for entertainment sake. Financial advice, or engineering or preparing your house for an apocalypse is NEVER going to make it to the top of the entertainment list. And there's plenty on all of these subjects, rehashed over and over at your disposal daily.
Sometimes what these 'influencers' bring to the table IS something somewhat new, catchy AND actually entertaining.
I didn't know who MR BEAST was until last year - and find some of his stunts, creativity and work ethic simply are simply MIND BOGGLING. His PODCAST blew me away - and was a GREAT lesson to anyone on these forums looking to get into the proper headspace for FASTLANE.
It's absolutely insane how much work goes into building up a youtube channel sometimes, and many times there are NO SHORTCUTS. What he describes, the MASSIVE ACTIONS he takes and the mindset behind it is 100X of what @NeoDialectic and I had employed running all of our businesses. After listening to his podcast, I was a FIRM BELIEVER that he should be the #1 YOUTUBER , who is also the most compensated.
What else? It's phenomenal in 2022 - if you WANT to be creative, and actually are and have the work ethic behind it there is LESS GATEKEEPING then ever. You don't need NETFLIX to sponsor you or give you a show. You don't need ABC STUDIOS to recruit you. You don't need actual AUDITIONS and a panel of overweight talent scouts deciding what your FATE will be.
It's 2022 - and if you have grit, work ethic, creativity, perseverance - why NOT let the public decide if you are the one to bring them ENTERTAINMENT value in this sense - and you have SO MANY platforms now available to deliver that !
ADDITIONALLY - yes, these are the top stars highlighted, and almost ALWAYS they will be pure entertainers. Same with KARDASHIANS and some other nonsense 'reality tv' crap. There is really nothing NEW going on here! If you look at even top hollywood blockbusters - it's all make believe fake worlds with mythical creatures (avatar, avengers, jurrasic world, fast and furious, etc). This is just a different platform, and the entertainment shifted - but the BIGGEST REWARDS IN HOLLYWOOD was never a movie about how to be FINANCIALLY RESPONSIBLE or a documentary on VEGANISM! It was ALWAYS and will KEEP BEING mindless , mythical crap. The same now applies to YOUTUBE with the pro of YOU , @MJ DeMarco more in control of your destiny and the way you broadcast it.
BUT - there is always an endless stream of creators and influencers , making HUNDREDS of thousands of dollars all over youtube and such doing not much more then delivering good content in their fields whether it be financial advice, gadget review content or education on how to DO BETTER photoshop. I am more then happy to keep watching and learning off many of these channels - and the creators should be compensated fairly (and they are!) for putting out hours upon hours of educational content.
I have noticed a lot of youtube is fairly linear - if you know your stuff, and put out great content, respond/connect to your fans, answer comments - your channel will grow. It's not a 'get rich' fast plan overnight, BUT a medium and platform that can no longer be ignored for 2022 if you want your brand and name to grow.
This is NOT to be discounted lightly - and these are ORDINARY people many times making a PHENOMENAL living online delivering tools, information and content that is not all 'ROO-RAH - HOO RAH'.
So my stance is much more nuanced. I'm happy these platforms exist for the average joe today to broadcast themselves, and build a brand that doesn't rely much many times besides a camera to tape on (your phone will suffice) - and just pure grit and dedication to stick to the craft - something a LOT OF THE YOUNGER generation fails to get a grasp on.
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