This is the progress thread on my launching a productivity course.
BACKGROUND: I own a cybersecurity company - am quite busy and I regularly post about my cybersecurity services on LinkedIn. This is a side hustle that has shown much more potential than any of the services I am constantly promoting. Over the last 20 years I have created and fine-tuned my own productivity system. I kept the things that worked and threw out the things that didn't work. The system also has a physical manifestation - as I go about my day and complete certain milestones I'm building a tower in "Lego Duplo" bricks every single day.
I was looking at something to keep track of my progress and I happen to have small kids so I stole their bricks
People are very curious about this tower I have on my desk and I always explain it's "my productivity system". I thought it was highly tailored to my situation and it would never translate but I taught the system to one of my colleagues and it seemed to be working for him as well. Very impulsively - about a month ago- I made a LinkedIn post about perhaps creating a pilot course teaching this method.
A day later - I had 25 people signed up to be in the pilot group - and about 10 people on a waiting list.
So I got to creating. I created about 2,5 hours of content - distributed over 12 modules.
The first students are reaching the end of the course and the feedback is -frankly- incredible. Not only are they delighted with the content - they are now all sitting with a Duplo tower on their desk and finding that the method is also adding value to their lives as well.
I once created a speed-reading course - didn't know what to do with it and put it on Udemy. I launched it for 100$ and nobody bought the course.
I put it on for free - and in 2 weeks I had 4000 people subscribe. I put it on sale for 50$ and subscriptions dropped to zero again. I vowed never to make that mistake again.
So I guess I'm in a luxury position. I seem to have created a digital product with proven value.
It's a digital product but with a material manifestation (the tower of bricks on people's desks) which seems to work as marketing as well.
I know a bit about marketing but am by no means an expert. I have no clue about price setting (was thinking about the 150$ range) - building a community around this - etc ..
So I'm hoping to drink from the fountain of wisdom from guys like @Andy Black , @Fox , @Cameraman , @lowtek and ofc @Lex DeVille
Next up is
- Collecting feedback from the pilot group and checking if I don't have to redo some modules
- Building a landing page for the course with the possibility to buy access to the course
- Setting up social media accounts for the course + closed Facebook Course Alumni group
- Creating a LinkedIn post on how people are over the moon with the course and inviting them to join my waiting list
- Also thinking about creating a "productivity podcast"
For people interested in the course itself : here's the link to the waiting list : BLACKLYNX Email Marketing -
BACKGROUND: I own a cybersecurity company - am quite busy and I regularly post about my cybersecurity services on LinkedIn. This is a side hustle that has shown much more potential than any of the services I am constantly promoting. Over the last 20 years I have created and fine-tuned my own productivity system. I kept the things that worked and threw out the things that didn't work. The system also has a physical manifestation - as I go about my day and complete certain milestones I'm building a tower in "Lego Duplo" bricks every single day.
I was looking at something to keep track of my progress and I happen to have small kids so I stole their bricks
People are very curious about this tower I have on my desk and I always explain it's "my productivity system". I thought it was highly tailored to my situation and it would never translate but I taught the system to one of my colleagues and it seemed to be working for him as well. Very impulsively - about a month ago- I made a LinkedIn post about perhaps creating a pilot course teaching this method.
A day later - I had 25 people signed up to be in the pilot group - and about 10 people on a waiting list.
So I got to creating. I created about 2,5 hours of content - distributed over 12 modules.
The first students are reaching the end of the course and the feedback is -frankly- incredible. Not only are they delighted with the content - they are now all sitting with a Duplo tower on their desk and finding that the method is also adding value to their lives as well.
I once created a speed-reading course - didn't know what to do with it and put it on Udemy. I launched it for 100$ and nobody bought the course.
I put it on for free - and in 2 weeks I had 4000 people subscribe. I put it on sale for 50$ and subscriptions dropped to zero again. I vowed never to make that mistake again.
So I guess I'm in a luxury position. I seem to have created a digital product with proven value.
It's a digital product but with a material manifestation (the tower of bricks on people's desks) which seems to work as marketing as well.
I know a bit about marketing but am by no means an expert. I have no clue about price setting (was thinking about the 150$ range) - building a community around this - etc ..
So I'm hoping to drink from the fountain of wisdom from guys like @Andy Black , @Fox , @Cameraman , @lowtek and ofc @Lex DeVille
Next up is
- Collecting feedback from the pilot group and checking if I don't have to redo some modules
- Building a landing page for the course with the possibility to buy access to the course
- Setting up social media accounts for the course + closed Facebook Course Alumni group
- Creating a LinkedIn post on how people are over the moon with the course and inviting them to join my waiting list
- Also thinking about creating a "productivity podcast"
For people interested in the course itself : here's the link to the waiting list : BLACKLYNX Email Marketing -
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