that's at least a start towards defining your target market.Hmm hmm... computer manuals for fun but not a math e-magazine... ok, what if i changed the name of the e-zine to "bet and earn" or "learn how to earn" or something like this, do you think it would be more attractive to people who like to read such magazines on their free time?
I think you need to start from scratch. Start by paying attention to needs in the market that aren't being filled well.
Here's an example that I came up with off the top of my head:
What is something that a lot of people do? - Go to the laundromat
When I went there when I was in college, what did I dislike? - lugging everything around
What did I lug that could be made easier? - Clothes - but there are a ton of laundry baskets, bags, etc on the market.
What else did I carry? - Laundry detergent and softener, in big, costco-sized bottles.
Why did I buy those big things? - they're cheaper per oz than the small bottles
What if I made a dispenser of some sort that carried just enough detergent and softener for a few trips to the laundromat? It would have to be completely mess-free....
Where would I sell this? College bookstores to start.
No idea if that's a good idea or not, but the thought process starts from a specific need and comes up with a solution to that need. You started from a very general need (humanity's need for learning) - those are the hardest to solve. They require huge effort - governmental sized effort. You also focused on the solution first - an idea that sounded interesting. Focus on the need first.
Edit: there's a glaring error in my reasoning above - I used myself as a test case. That's generally not a good idea. I'm not a typical person. A better idea would be to ask people that go to the laundromat what kinds of problems they have...
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