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HOT TOPIC Suggestions required (Mathematics magazine)

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Lasombra

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Dec 22, 2016
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Chania
Greetings,
I have been around the threads but "I still haven't found what I am looking for". I am planning to start a business project, a plan to educate people concerning mathematics. An e-magazine which will change most people's point of view towards mathematics(and probably assist them in earning some cash). Yet, I am stuck. I am seeking funds and I do not know how to raise them. Actually, I do not know how to explain that 26$ per year(0.50$ per issue for 52 weekly issues) is not a big cost for anyone to learn mathematics, to learn something which will keep one's mind occupied and saving it from rotting. To learn logical thinking. To learn not to lose money. To learn how to assist one's children in school.
Any ideas on how I should promote my plan???
Thank you all in advance.
 

Chimp

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Not sure exactly what you need but it seems like you don't know how to sell.

If it's an e-magazine you will be selling online. Online ads like Google or Facebook ads will most likely be your key driving force of traffic. To learn how to create converting ads you'll want to learn

-How to effectively create online ads
-Copywriting

Here are some threads to check out for online ads:

https://www.thefastlaneforum.com/community/threads/the-biggest-landing-page-mistake.68353/

https://www.thefastlaneforum.com/community/threads/andys-adwords-posts.52850/

Those are all @Andy Black 's threads. Check his entire posting history for some more gold posts if you'd like.

I'm sure there are much more threads to check out but I won't find them all for you!

https://www.thefastlaneforum.com/community/forums/sales-marketing-copywriting-social-media.79/

crap ton of gold in there too.

Good luck
 

TheKing

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Why do you need to raise money?

If it's an e-magazine you should have very low costs.

I would recommend that you start off by testing your idea in a smaller scale. Create the first issue of your e-magazine, offer it for free in exchange for the customers contact info (email, name etc). Buy a 1000 clicks on Facebook and see what kind of conversion rate you're getting.

Upsell your contacts on a yearly/monthly subscription and see what kind of interest you can get.

All you need to do for now is

1. Create a simple landing page
2. Collect emails through a free Mailchimp account
 

Scot

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You had asked earlier how to raise money, knowing now that it's an e-magazine, why do you think you need money?

Here's a good test to find out what's holding you up...

If I have you $10,000 right now, what would you use that money on?

If you had a magic debit card with unlimited funds you could only use for business, what would you do right now to start?
 

andreaguzzonato

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First of all, mathematics is a huge world.
Where is your focus? Financial mathematics? Arithmetic?
Define your target more specifically! :)

==================================

Why do you need to raise money?

If it's an e-magazine you should have very low costs.

I agree!

==================================

Do you have something to show about your project?
 

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Tell them is $2 a month. Sounds nicer the $26 a year. Even $3 a month is throw-away money.

However, remember, if they think they are spending throwaway money, they will think they are getting a throwaway product.

$0.5 an issue is very cheap.
 

Lasombra

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Dec 22, 2016
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Why do you need to raise money?

If it's an e-magazine you should have very low costs.

I would recommend that you start off by testing your idea in a smaller scale. Create the first issue of your e-magazine, offer it for free in exchange for the customers contact info (email, name etc). Buy a 1000 clicks on Facebook and see what kind of conversion rate you're getting.

Upsell your contacts on a yearly/monthly subscription and see what kind of interest you can get.

All you need to do for now is

1. Create a simple landing page
2. Collect emails through a free Mailchimp account

Money is required as sn initial capital to pay salaries for 6 months to a certified mathematician(I am a chemist), a journalist or article writer, a programmer and a historian. Plus, fees I need to pay to access online or remote libraries.
But your idea to build a mailing list sounds of vital importance! This I have to do!
 

Lasombra

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Dec 22, 2016
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Chania
You had asked earlier how to raise money, knowing now that it's an e-magazine, why do you think you need money?

Here's a good test to find out what's holding you up...

If I have you $10,000 right now, what would you use that money on?

If you had a magic debit card with unlimited funds you could only use for business, what would you do right now to start?

That I have already thought... with 10000$ I could not start the e-magazine, I would just spend every single penny on a good advertising campaign so that I could find at least 10000 subscribers to pay 1 year so that I could start.
If you could offer me such a debit card, I would ask for 54000$ and patience for 6 months(this is the period I have estimated to set my e-magazine in the market). If I would have survived for 6 months then I would offer you any ratio you would like between 1 and 49 per cent of the profit...
 

Lasombra

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Dec 22, 2016
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First of all, mathematics is a huge world.
Where is your focus? Financial mathematics? Arithmetic?
Define your target more specifically! :)

==================================



I agree!

==================================

Do you have something to show about your project?

I am planning to cope with every aspect of maths and especially to try to alter human culture of linear thinking to non-linear(that's the reason of the name "Curvy Maths" I have chosen). And of course publish some research to back statements.
 

Lasombra

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Dec 22, 2016
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Tell them is $2 a month. Sounds nicer the $26 a year. Even $3 a month is throw-away money.

However, remember, if they think they are spending throwaway money, they will think they are getting a throwaway product.

$0.5 an issue is very cheap.

This is exactly my problem... my mind denies to accept the reason that I have to use a trick to sell a copy of the e-magazine. 2$ per month is equal to 26$ per year(supposing that there are 52 weeks and every month has 4 weeks). Why???
For such a reason, I believe I am not a good salesman...
Anyone interested in selling?lol!
 

Scot

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Lasombra

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Either 1 or 10000 is equalky the same concerning the initial capital I require. But if I could find 10000 then instead of 1, then I could say that I have subscribers to address to. Just 1 subscriber or investor who could offer me 54000$ to start my e-magazine sounds quite difficult to find... at least as far as I am concerned...it sounds mostly as a miracle!
 

Scot

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Either 1 or 10000 is equalky the same concerning the initial capital I require. But if I could find 10000 then instead of 1, then I could say that I have subscribers to address to. Just 1 subscriber or investor who could offer me 54000$ to start my e-magazine sounds quite difficult to find... at least as far as I am concerned...it sounds mostly as a miracle!

Alright, fasten your seatbelt, we're about to take a ride.


I'm going to start with one question. Have you read the book, the Millionaire Fastlane ?

I ask because, your mind is stuck on the event. You are in the fallacy that a lot of beginning entrepreneurs have, that you want to skip all the hard work and go right to a business that is already running. Ill break it down.

Why would an investor fund an e-magazine?
This is the first problem with you thinking you need funding. Lets pretend right now, I was going to hand you $50,000. Lets say you gave me 10% of your company for this because I'm a generous guy. If I'm going to give you this money, I want to make at least 5x this money back in the first 2 or 3 years. How are you going to pay me back? Lets pretend like this business is 100% profit, no overhead, no costs. How are you going to get to $2,500,000 in profits in 3 years?

You want to charge $2/mo. You need 104,166 customers to keep a subscription for a full year to do that. Do you really think you can get 104,166 subscribers to an e-zine within a year?


Lean Startup
Ok, so lets pretend you got the $50,000 and you've got the first 6 months of magazines ready and made. You are making the magazine as a supplement to SAT math testing and you think it'll be a great hit with teens studying to get into college. You said you wanted to use it for marketing, so lets drop $50,000 on Facebook, Google, and maybe some print ads.

You get 100 subscribers. Uh oh. You get together a panel of 25 teens to do a focus group. You ask "take a look at these ads. Would you buy this or want this?" 24 of them say things like "No. This is boring. This looks like homework. I dont think my math needs help"

You assumed you knew what your audience wanted. And you failed. You blew all your investors money on a theory with no testing.

But how do you test your theory that people will want your magazine? You start from scratch and sell 1 at a time. When you've figured out how to sell one, you sell another. After you've sold 100, now you've figured out your USP. But the great thing about starting from the bottom is, if after the first 100 attempts at selling and no one buys, you can find out what you did wrong. When you've done that, you can pivot, make a small change and test that out.


Sorry, but you're lazy
When people say, "I need $xx to fund my company", what people hear is "I'm lazy and I don't want to do the hard work". Business isn't easy. You have to get out there and find customers. You have to sell to those customers. And you've got to bust your a$$ for a few years until you can get to that critical mass where you can put it on auto pilot or sell. But wanting to skip that whole process and just magically "market to people" and have a huge customer base pop up, thats lazy.


I really think you need to put this investing thing to rest for a while. Read some of the great gold threads. Read those threads I posted above and learn more about startups and entrepreneurship. You'll find there's a hell of a lot more to it than raising money.


If you wont listen to me. Take @snowbank word for it on a very respected business blog https://foreverjobless.com/you-do-not-need-money-to-start-a-business/
 

Scot

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P.s. I just looked at your postings on your profile. Every post you've done is on this thread and another thread about investing. This forum is a gold mine, but you're sitting outside the goldmine and having a conversation with the guy who cleans the mule crap.
 

Lasombra

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Dec 22, 2016
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P.s. I just looked at your postings on your profile. Every post you've done is on this thread and another thread about investing. This forum is a gold mine, but you're sitting outside the goldmine and having a conversation with the guy who cleans the mule crap.

Loool!!!you are somewhat right! But I read other posts, not willing to engage in conversation in most of them... But I found another interesting one concerning education... Well, everyone has a distinct opinion there but while reading the posts I have realized that my "american dream" is falling apart... I did not expect that things are that bad in the US... on the contrary, I had supposed that educational system on the other side of the Atlantic is far ahead of our time!
 

Ravens_Shadow

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So here's the thing, I'm your target market, or the surrounding area, but your product isn't for me. I'm learning math on my own Via Khan Academy. I need to know linear algebra and calculus to program high end computer graphics. I watch a few videos from khan academy and youtube and learn exactly what I need to know to further extend the technology in my software. A magazine "probably" isn't going to help if it's very general in the topic of math. However, if it was a magazine dedicated to math in computer graphics, I'd eat it up. As others have said, there are so many niche's inside of mathematics, and computer graphics is just a small/medium portion of mathematics.

With that being said, I fund my software venture myself. I have two other top notch graphics programmers working under me to get this out of the door. You know what I pay them? Nothing. They're earning some sweat equity. You don't "NEED" any money to start this, so don't go looking for it. Get in on some math forums, and ask them what they think of the idea. Go talk to mathematicians and people who you "think" are in your target market, and find out who you should really be catering to. You need to get 1 sale before you can have 10,000. I've already had sales for my software, and it isn't even completed or released.
 

Lasombra

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Dec 22, 2016
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Alright, fasten your seatbelt, we're about to take a ride.


I'm going to start with one question. Have you read the book, the Millionaire Fastlane ?

I ask because, your mind is stuck on the event. You are in the fallacy that a lot of beginning entrepreneurs have, that you want to skip all the hard work and go right to a business that is already running. Ill break it down.

Why would an investor fund an e-magazine?
This is the first problem with you thinking you need funding. Lets pretend right now, I was going to hand you $50,000. Lets say you gave me 10% of your company for this because I'm a generous guy. If I'm going to give you this money, I want to make at least 5x this money back in the first 2 or 3 years. How are you going to pay me back? Lets pretend like this business is 100% profit, no overhead, no costs. How are you going to get to $2,500,000 in profits in 3 years?

You want to charge $2/mo. You need 104,166 customers to keep a subscription for a full year to do that. Do you really think you can get 104,166 subscribers to an e-zine within a year?


Lean Startup
Ok, so lets pretend you got the $50,000 and you've got the first 6 months of magazines ready and made. You are making the magazine as a supplement to SAT math testing and you think it'll be a great hit with teens studying to get into college. You said you wanted to use it for marketing, so lets drop $50,000 on Facebook, Google, and maybe some print ads.

You get 100 subscribers. Uh oh. You get together a panel of 25 teens to do a focus group. You ask "take a look at these ads. Would you buy this or want this?" 24 of them say things like "No. This is boring. This looks like homework. I dont think my math needs help"

You assumed you knew what your audience wanted. And you failed. You blew all your investors money on a theory with no testing.

But how do you test your theory that people will want your magazine? You start from scratch and sell 1 at a time. When you've figured out how to sell one, you sell another. After you've sold 100, now you've figured out your USP. But the great thing about starting from the bottom is, if after the first 100 attempts at selling and no one buys, you can find out what you did wrong. When you've done that, you can pivot, make a small change and test that out.


Sorry, but you're lazy
When people say, "I need $xx to fund my company", what people hear is "I'm lazy and I don't want to do the hard work". Business isn't easy. You have to get out there and find customers. You have to sell to those customers. And you've got to bust your a$$ for a few years until you can get to that critical mass where you can put it on auto pilot or sell. But wanting to skip that whole process and just magically "market to people" and have a huge customer base pop up, thats lazy.


I really think you need to put this investing thing to rest for a while. Read some of the great gold threads. Read those threads I posted above and learn more about startups and entrepreneurship. You'll find there's a hell of a lot more to it than raising money.


If you wont listen to me. Take @snowbank word for it on a very respected business blog https://foreverjobless.com/you-do-not-need-money-to-start-a-business/

Ok, my public apology now... I have not read the book you are proposing, I gave read others but they are all what you call TMF
Alright, fasten your seatbelt, we're about to take a ride.


I'm going to start with one question. Have you read the book, the Millionaire Fastlane ?

I ask because, your mind is stuck on the event. You are in the fallacy that a lot of beginning entrepreneurs have, that you want to skip all the hard work and go right to a business that is already running. Ill break it down.

Why would an investor fund an e-magazine?
This is the first problem with you thinking you need funding. Lets pretend right now, I was going to hand you $50,000. Lets say you gave me 10% of your company for this because I'm a generous guy. If I'm going to give you this money, I want to make at least 5x this money back in the first 2 or 3 years. How are you going to pay me back? Lets pretend like this business is 100% profit, no overhead, no costs. How are you going to get to $2,500,000 in profits in 3 years?

You want to charge $2/mo. You need 104,166 customers to keep a subscription for a full year to do that. Do you really think you can get 104,166 subscribers to an e-zine within a year?


Lean Startup
Ok, so lets pretend you got the $50,000 and you've got the first 6 months of magazines ready and made. You are making the magazine as a supplement to SAT math testing and you think it'll be a great hit with teens studying to get into college. You said you wanted to use it for marketing, so lets drop $50,000 on Facebook, Google, and maybe some print ads.

You get 100 subscribers. Uh oh. You get together a panel of 25 teens to do a focus group. You ask "take a look at these ads. Would you buy this or want this?" 24 of them say things like "No. This is boring. This looks like homework. I dont think my math needs help"

You assumed you knew what your audience wanted. And you failed. You blew all your investors money on a theory with no testing.

But how do you test your theory that people will want your magazine? You start from scratch and sell 1 at a time. When you've figured out how to sell one, you sell another. After you've sold 100, now you've figured out your USP. But the great thing about starting from the bottom is, if after the first 100 attempts at selling and no one buys, you can find out what you did wrong. When you've done that, you can pivot, make a small change and test that out.


Sorry, but you're lazy
When people say, "I need $xx to fund my company", what people hear is "I'm lazy and I don't want to do the hard work". Business isn't easy. You have to get out there and find customers. You have to sell to those customers. And you've got to bust your a$$ for a few years until you can get to that critical mass where you can put it on auto pilot or sell. But wanting to skip that whole process and just magically "market to people" and have a huge customer base pop up, thats lazy.


I really think you need to put this investing thing to rest for a while. Read some of the great gold threads. Read those threads I posted above and learn more about startups and entrepreneurship. You'll find there's a hell of a lot more to it than raising money.


If you wont listen to me. Take @snowbank word for it on a very respected business blog https://foreverjobless.com/you-do-not-need-money-to-start-a-business/


Ok, my apology now. I have not read this book you are proposing from fastlane but I have read others which are probably what you call TMF . Obviously, the way you say it, I sound like a lazy opportunist who is seeking to make a snatch. I suppose such a scenario is possible since I have seen it happening but since my selling capabilities are low, then such a scenario is not for me. As for my laziness, I would not consider myself as lazy, only in terms that I am always trying to find the best solution(just like nature does). Generally, I feel that you are right... the way I am trying to make an impact will lead to failure... since at least three people here have been convinced that I am not doing a good job on this. I have either to abandon the project or alter it...
 

Lasombra

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Dec 22, 2016
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So here's the thing, I'm your target market, or the surrounding area, but your product isn't for me. I'm learning math on my own Via Khan Academy. I need to know linear algebra and calculus to program high end computer graphics. I watch a few videos from khan academy and youtube and learn exactly what I need to know to further extend the technology in my software. A magazine "probably" isn't going to help if it's very general in the topic of math. However, if it was a magazine dedicated to math in computer graphics, I'd eat it up. As others have said, there are so many niche's inside of mathematics, and computer graphics is just a small/medium portion of mathematics.

With that being said, I fund my software venture myself. I have two other top notch graphics programmers working under me to get this out of the door. You know what I pay them? Nothing. They're earning some sweat equity. You don't "NEED" any money to start this, so don't go looking for it. Get in on some math forums, and ask them what they think of the idea. Go talk to mathematicians and people who you "think" are in your target market, and find out who you should really be catering to. You need to get 1 sale before you can have 10,000. I've already had sales for my software, and it isn't even completed or released.

It seems that you are right... I have to be more specific. But I cannot pay someone with sweat equity... would you like to be paid like this?

Additionally, are you selling worldwide or in one country?
 

Waspy

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But I cannot pay someone with sweat equity...

Can't you?

Your subject matter is Math. Thousands of poor students go college to study math every year. You could probably offer to pay them in cheeseburgers and they would still write for you.

Students = cheap labour
 

Lasombra

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Dec 22, 2016
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Can't you?

Your subject matter is Math. Thousands of poor students go college to study math every year. You could probably offer to pay them in cheeseburgers and they would still write for you.

Students = cheap labour

This I can try... although I do not think it is very safe... still, I could use a few students to compose and one certified mathematician to supervise...
 

Scot

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This I can try... although I do not think it is very safe... still, I could use a few students to compose and one certified mathematician to supervise...


Why not target SAT and ACT or even GRE prep? Do a math supplement to their current prep, but have a publication that is aimed at being easier to understand or more fun to study.
 

MJ DeMarco

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Your entire dissertation is about limiting beliefs, and why you cannot, and why you aren't this, why you aren't that...

I believe I am not a good salesman...

Then you aren't. Don't bother improving, don't bother studying the skill, don't bother even trying.

The "I am not" belief is a fixed state of permanence.

Case closed.

But I cannot pay someone with sweat equity...

Sure you can. Here's how it works ...

Put together a great business (your sweat equity) and watch the investors come piling up to your door. They want a piece of the pie, a pie you've built with your sweat equity.

The problem is, you want investors without any sweat.

I won't even go into the product aspect of this...
 

Jon L

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Greetings,
I have been around the threads but "I still haven't found what I am looking for". I am planning to start a business project, a plan to educate people concerning mathematics. An e-magazine which will change most people's point of view towards mathematics(and probably assist them in earning some cash). Yet, I am stuck. I am seeking funds and I do not know how to raise them. Actually, I do not know how to explain that 26$ per year(0.50$ per issue for 52 weekly issues) is not a big cost for anyone to learn mathematics, to learn something which will keep one's mind occupied and saving it from rotting. To learn logical thinking. To learn not to lose money. To learn how to assist one's children in school.
Any ideas on how I should promote my plan???
Thank you all in advance.
What need are you filling? Are people willing to pay money to fill that need?
 

Lasombra

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Dec 22, 2016
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It has been an outstanding dialogue up to now! Honestly, I have learnt a lot. I can realize that my current profile does not match the enterpreneur's which means that I have to study.
I read some posts, the "very little or no money" does not apply on me. Define "very little" because I am using an outdated tablet to read and write because I cannot even afford buying a refurbished laptop to participate properly in the conversation.
Additionally, most people residing in the New World have a different aspect in enterprising than those in the old continent. Here, it is riskful to attempt enterprising. Especially here in Greece where I live, if I dare to declare bankruptcy, I will have all the taxation mechanism after me for the rest of my life. It would be easier to declare death. At the States, I know that, at least until a few years earlier, you could go to Memphis and declare bankruptcy more than once. Here if you fail, you have to pay. Unless you are highly recommended by a political party(a party animal). Obviously, I am not and not willing to become.
So, next question is: despite difficulties or what other people's beliefs, if you knew that you have something innovative, something unprecedented, would you try to establish your enterprise at a different country since legislation and legal procedures are more friendly?
 

Lasombra

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What need are you filling? Are people willing to pay money to fill that need?

Knowledge needs I suppose... the inner need of humans to learn... people are paying fortunes to acquire a piece of paper from universities, colleges or other educational foundations in order to have the feeling that they have a chance to a better paying job... why not pay a minor amount to learn something useful, at least the fact that an insurance broker is not making a special offer to you by saying that if you pay in advance the entire money then it is cheaper, it is something that derives from a simple mathematical formula in high school books of mathematics and if he does not make THE(not just A) better price, then he should be crucified... or at least having his license withdrawn for lying...
2$ per month for at least such minor information is not much I suppose... is it???
Where am I wrong this time???
 

Jon L

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Knowledge needs I suppose... the inner need of humans to learn... people are paying fortunes to acquire a piece of paper from universities, colleges or other educational foundations in order to have the feeling that they have a chance to a better paying job... why not pay a minor amount to learn something useful, at least the fact that an insurance broker is not making a special offer to you by saying that if you pay in advance the entire money then it is cheaper, it is something that derives from a simple mathematical formula in high school books of mathematics and if he does not make THE(not just A) better price, then he should be crucified... or at least having his license withdrawn for lying...
2$ per month for at least such minor information is not much I suppose... is it???
Where am I wrong this time???
I'm kinda at a loss. I wouldn't read a magazine on mathematics unless someone paid me for my time. And, I'm a self-described nerd. I read computer manuals for fun. I suspect I'm not alone.
 

Lasombra

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Why not target SAT and ACT or even GRE prep? Do a math supplement to their current prep, but have a publication that is aimed at being easier to understand or more fun to study.
I'm kinda at a loss. I wouldn't read a magazine on mathematics unless someone paid me for my time. And, I'm a self-described nerd. I read computer manuals for fun. I suspect I'm not alone.

Hmm hmm... computer manuals for fun but not a math e-magazine... ok, what if i changed the name of the e-zine to "bet and earn" or "learn how to earn" or something like this, do you think it would be more attractive to people who like to read such magazines on their free time?
 

Scot

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Hmm hmm... computer manuals for fun but not a math e-magazine... ok, what if i changed the name of the e-zine to "bet and earn" or "learn how to earn" or something like this, do you think it would be more attractive to people who like to read such magazines on their free time?


We aren't your target market. You should ask the people who you'd sell to.

P.s. I hate math with a passion, so nothing it could make it fun for me. I got a history degree partially because the only numbers are dates.
 

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