<div class="bbWrapper">Ok, I don't have any clue about this, nor how the business owners typically feel about the busines they're selling. So I'll guess they just want cash and just want out.<br />
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So how about a pitch:<br />
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1 Phonecall Company Selling - We Turn Your Business Into Cash In 90 Days - <b>GUARANTEED</b>.<br />
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-massive value<br />
-is obviously a benefit to the customer(they can see it)<br />
-other people aren't doing it
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If motivation is just to be out, and get cash asap, what's better than the company that guarantees turning your company into cash, in maximally 3 months, and with zero effort on your end? You walk in, sign the deal, get the cash in 3 months.<br />
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Seems to me you couldn't provide good value to sellers here if you don't provide even better value to buyers.<br />
The way this could work is to try selling business for 2 months intensely (and also having a great contacts - <br />
knowing that you're that unique firm that brings best deals to the table). <br />
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If that doesn't work out, then in 3rd month you sell out the company piece by piece: <br />
- sell computers to interested parties (or even better partners who need used computers and know you have a stream of supply), <br />
- sell furniture to partners who deal with used furniture<br />
- sell RE quickly through your very liquid RE friends/partners who know you always have an underpriced RE best deals as you wanna<br />
sell quickly. If you really like the estate, you can buy it off yourself (underpriced again) and then rent or sell at market price, whatever.<br />
- sell any goodwill company has to someone who needs a reputation for their company, or needs to have an older and established company, or don't want their names listed as founders, or just need quick off the shelf company. You could do this easier with your partners in that area.<br />
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So practically the system would be, 2 months of intense selling, reaching more prospects than others, pushing harder, making partnerships that make all this easier.<br />
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Then if no success, 3rd month you liquidate the company by selling it in pieces, and trying hard to sell all of the pieces - whether it's a used car, RE, office hardware or garage sale material. You sell it all.<br />
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Your client - business seller - is not sweating one bit over all this. They've signed the deal, and it 3 months you call them with report of what was done, and invitation to collect their money. The cash they are GUARANTEED only with you.<br />
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Maybe less than they expected, but I believe it could be even more. After all you'd sell harder and wider than any other lazy a$$ broker + have the sell out strategy where due to partnerships, you'd get better prices than if your client went alone to scream "I need all this sold in 30 days". (plus the time and effort of selling, which you got covered and almost automated).<br />
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ADDITION: if these people are cool with waiting 90 days, and you sell the biz in 1 month, maybe you could use that money for the next 2 months for some quick loans and making some extra buck to your hard working company.</div>
