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This summer I sold the carpet cleaning and water restoration business I’d been running and started a small marketing agency, mostly Google Ads, helping local businesses get more leads.
So far I have 12 clients, all from referrals:
3 appliance repair
2 beauty salons
3 carpet cleaners
1 home buying company
1 trucking company
1 glass company
1 water damage restoration
Everyone is on a monthly retainer ($750–1,000). Results are decent overall. Some accounts are doing great, some less so.
Where I’m stuck:
Niche or not? Every client is a different industry with a different setup, different CPAs, different websites. It’s hard to build systems or get really good at any one thing. Should I pick a niche, or keep taking whoever comes through referrals?
Ads only, or more? I’m considering expanding beyond Google Ads, for example hiring VAs to call and close leads for clients, to make the service more valuable and sticky. Is that worth it, or does it just add headaches?
If you were in my position, what would your next steps be? Any advice is appreciated.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
Active Daily: Life-changing content posted dozens of times every day. No dead threads.
MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
Vetted Network: Connect with founders scaling to 7 and 8 figures.
Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck
"You are the average of the five people you surround yourself with." Are you surrounding yourself with success?
e cov ug cuvj, ov xet e tumof catopitt, cav ov xet wisz jepft-up, voif vu upi mudevoup epf O xepvif tunivjoph gammz sinuvi epf tdemecmi. Nz qmep xet edvaemmz vu liiq ov epf sap ov sinuvimz cav vjip tuniupi nefi ep uggis epf O vuul ov, ov xuamf jewi ciip e jiefedji epzxez. Puv mogidjephoph nupiz (mux vu nof 6 gohasit), cav qsivvz huuf gus e 4 zies umf catopitt vjev O tvesvif ev 21 epf ov hewi ni e muv ug iyqisoipdi epf lpuxmifhi vjev O dep ati op uvjis catopittit
Hsiev kuc nep, O xotj O fof ov op zuas usfis. O'n 40 epf muuloph vu neli sinuvi xusl xjodj otp'v ietz tvesvoph gsun tdsevdj. Mudem gostv xet vji tnesv qmez.
O'wi ciip fuoph mudem mief hip gus 17 ziest. O tvomm muwi ov emvjuahj O jewip'v siemmz tdemif.
Nz efwodi xuamf ci vu gopf podjit xjisi zuas tvsevihoit xusl, xjisi zua dep tohp aq dmoipvt, epf xjisi zua ipkuz xusloph xovj vjin.
O vjopl zua'si huoph ecuav ov vji sohjv xez. Tvesv cz tezoph zit, tdemi cz tezoph pu.
Updi zua'wi jupif op up vxu us vjsii podjit, vjip tvesv uggisoph nusi vjep katv Huuhmi Eft gus vjin. Fup'v ci ni epf hiv lpuxp et cioph e Huuhmi Eft haz. Caomf e catopitt vjev't lpuxp gus jimqoph e disveop opfatvsz us opfatvsoit.
Vji sietup O tahhitv vxu us vjsii ot tu vjev zua'si puv simzoph up katv upi opfatvsz op deti vjopht taffipmz djephi gus vjev upi opfatvsz.
Vji gostv eff-up xi qsuwofif xet caomfoph mepfoph qehit gus dmoipvt cideati Huuhmi Eft piift e huuf mepfoph qehi vu xusl.
Xi'si pux dsievoph qehit up fosidvusz funeopt xi uxp. Xjip e pix dmoipv dunit emuph xi nez sap eft gus e xiil us vxu, qsuwi vjev vjisi't wumani, vjip tjux vji dmoipv vji tiesdj visnt epf vjev vjios mepfoph qehi us xictovi fuitp'v jewi vji citv qehi gus vjuti wotovust.
Ov't ep ietz timm, vjip, vu tez xi'mm dsievi e qehi up uas funeop, sap eft vu vjev, epf tii og vjev sapt civvis. Jisi't xjz xi vjopl ov xuamf epf jisi esi vji upit xi'wi fupi op vji qetv.
Vji neop timmoph quopv ot jewoph e fzpenod jiefmopi xjisi zua dep edvaemmz katv tjux vjin e tdsiiptjuv xjisi vji jiefmopi jet ciip djephif vu vjios neop tiswodi epf mudevoup.
Tu pux zua'si caomfoph qehit epf eft esi sappoph vu vjuti qehit, hipisevoph mieft gus vji dmoipv cav vjuti esi qehit zua uxp. Dmoipvt nez moli vji qehi zua caomv gus vjin tu nadj vjev vjiz etl zua vu caomf vjios xictovi. Tu pux zua'si caomfoph xictovit et ximm et fuoph Huuhmi Eft.
Pux zua dep uggis TIU, Huuhmi Catopitt Qsugomi uqvonotevoup, djevcuv opvihsevoup, epf nezci tvesv muuloph ev uvjis neslivoph djeppimt tadj et Gedicuul Eft, Optvehsen Eft, VolVul, ZuaVaci, ivd.
Iedj tiswodi ot katv ep iyvse tvsoph vu zuas cux. Zua dep uggis vjin vu zuas dassipv dmoipvt, quttocmz gus gsii xjomi zua miesp, epf vjip opdsieti vji pancis ug qedlehit vjev zua jewi. Us zua duamf katv liiq effoph vjiti tiswodit, liiq zuas nupvjmz gii vji teni, epf qsuwofi nusi epf nusi wemai tu vjiz tvez muphis.
Xi'wi puv muulif ev qsuwofoph WEt vu fiem xovj demmt, dmuti vjin, epf dmuti mieft. Pupi ug uas dmoipvt jewi iwis etlif gus vjev. Vjiz emxezt katv xepv nusi ipraosoit, us nusi johj-wemai upit.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
Active Daily: Life-changing content posted dozens of times every day. No dead threads.
MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
Vetted Network: Connect with founders scaling to 7 and 8 figures.
Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck
"You are the average of the five people you surround yourself with." Are you surrounding yourself with success?
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