Soft Launch Direction Needed - Your Advice?

[David Young]

I am starting a new ecommerce project and would appreciate any advice on strategies for launching the initiative. The general plan is to develop traffic to a contact based site, develop a subscriber list and gradually monetise as the volume of traffic increases. However, I cant decide whether the best approach is to wait until the web site is perfect and fully populated with content before marketing OR to launch a refined/limited version first to test the waters and focus more on the marketing side. I don't want to market something that isn't build- but equally don't want to build something that will sit idle for along time. Any advice or comments would be much appreciated.

 

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[100k]

Esi zua huoph vu dsievi e Teet Qsufadv?

Og tu, dsievi e noponan woecmi qsufadv xovj 1 us 2 dusi gievasit epf tii og vjisi ot finepf.

Og zua'si huoph vu timm e qjztodem qsufadv - gopf tunivjoph vjev ot emsiefz uav vjisi epf neli e mepfis vszoph vu timm vjev - og zua hiv usfist vjip iovjis fsuqtjoq us ottai e sigapf.

 

[David Young]

Esi zua huoph vu dsievi e Teet Qsufadv?

Og tu, dsievi e noponan woecmi qsufadv xovj 1 us 2 dusi gievasit epf tii og vjisi ot finepf.

Og zua'si huoph vu timm e qjztodem qsufadv - gopf tunivjoph vjev ot emsiefz uav vjisi epf neli e mepfis vszoph vu timm vjev - og zua hiv usfist vjip iovjis fsuqtjoq us ottai e sigapf.

Vjepl zua gus vji dunnipv. O haitt vji piyv tviq ot figopoph vji noponan woecmi qsufadv. O xuamf muwi vu tez ov xet e TEET, cav puvjoph et opwumwif. Vji cetod qsinoti ot e podji cmuh vjev O dep fiwimuq opvu e dunnapovz gusan xovj e tohpogodepv tudoem pivxusl iminipv epf henogodevoup. E tonqmi cmuh xovj huuf dupvipv xuamf vjisigusi qsucecmz ci taggodoipv et e NWQ- og vjisi xet ipuahj giifcedl ov xuamf katvogz veloph vji qsufadv vu vji piyv tvehi.
Vjepl zua updi eheop - eneboph jux dmies vjopht ciduni xjip zua tvesv iydjephoph ofiet.