Most of what you've been told about making a winning video on social media is a lie.
This goes against some of the things I've posted over the months in the forum, but I would rather face reality and spread the truth rather than try to stay consistent with a narrative I now know is false.
I had this epiphany when videos I was spending 15 minutes editing were doing better consistently than videos I was spending 2 HOURS editing.
The more popular social media gets, the more people (who've barely had a video work for themselves) there are that come around saying they know exactly how to game the algorithm with tricks and hacks..
The harsh truth? No one knows that these tricks and hacks are doing ANYTHING.
The stuff moving around in the background to trick people into watching? The emojis popping up? The subtitles that are 100 different colors and moving around so much to the point where they're not readable?
all BS.
Let me give you an example:
a Business Coach on social media.
Tell me, if you're the viewer of a person making business content why in the world would you care about an emoji popping up while he or she says something?
If I'm watching a business coach on social media, there are only three things I care about as I come across their video.
1. Is the hook of the video something I understand and would it help me improve by knowing the answer?
2. Is the creator speaking in a way that I can understand?
3. Is the video entertaining without fluff and boringness?
Let's say that this business coach decides to add a colorful rainbow effect to his subtitles because a social media guru told him it "holds attention".
If I'm watching it, my thoughts are going to be "I can barely read the freaking subtitles and they're actually very annoying!"
Just because everyone else is using these fake tactics does not mean they are doing anything. It's just that the current programming online that has people thinking that if they don't know how to do all of these different hacks, they can't succeed on social.
Real Life Example:
Alex Hormozi.
Phenomenal business guy, gives great advice, love his stuff. It's easy to see why people follow him. He's entertaining and knowledgeable.
Recently, Alex has been getting backlash from viewers on his videos..
The editing is simply.. TOO MUCH. Things constantly moving, flying around, it makes it hard to focus on the point of the video.
-
To me, making videos is a lot like the fitness industry.
There are all the workout gurus saying "bosu ball lateral raises" "drink apple cider vinegar for gains!!" but anyone who's been working out for long enough knows that working out is simply.. pick up heavy stuff, put it down, then eat to recover your muscles and be consistent.
In the video industry right now it is the same.
"Add this arrow here!" "Make a mannequin move in the background to trick people!" "Use a loop to trick people into watching!"
Meanwhile some of the most successful personalities on social media platforms just have basic editing on their videos with subtitles but THEY are the thing that people are attracted to.
Most popular videos of people talking that I see have the following:
1. a hook
2. a charismatic personality
3. a story
4. a fast pace without any boring moments
5. wait till the end to give the full answer
6. a polarizing viewpoint
7. subtitles
8. great actionable information
9. Relevant editing
The moral of the story is that Knowledge & Personality & Mystery with a sprinkle of good editing to make the video easier to watch (because that should be the goal. to make the video as easy to understand and as easy to watch as possible) is all you need to do on social media.
You don't need to spend 2 hours editing a 60 second video. it is a waste of time.
I would like to bring light to a new way to edit your videos.
RELEVANT EDITING
There are strategies I think that create RELEVANCY in a video and SHOULD be edited in. For example, if someone is referencing something, add a photo or B-Roll of it. If someone is getting emotional, add sound emotional effects.
If something you edit into a video will help understand you or your video more, then put it in.
Anyways...
What DOES work however, that social media gurus don't really mention much.. Is intentionally putting all of those short videos into as many places as possible for people to see them. (forums, groups, other social media platforms, multiple accounts on social media)
If someone says they KNOW a video will work and tell you to post it on one account, that person is lying. They're simply hoping.
Base your social media strategy on probability, NOT hope.
Hope this is valuable
Mike
This goes against some of the things I've posted over the months in the forum, but I would rather face reality and spread the truth rather than try to stay consistent with a narrative I now know is false.
I had this epiphany when videos I was spending 15 minutes editing were doing better consistently than videos I was spending 2 HOURS editing.
The more popular social media gets, the more people (who've barely had a video work for themselves) there are that come around saying they know exactly how to game the algorithm with tricks and hacks..
The harsh truth? No one knows that these tricks and hacks are doing ANYTHING.
The stuff moving around in the background to trick people into watching? The emojis popping up? The subtitles that are 100 different colors and moving around so much to the point where they're not readable?
all BS.
Let me give you an example:
a Business Coach on social media.
Tell me, if you're the viewer of a person making business content why in the world would you care about an emoji popping up while he or she says something?
If I'm watching a business coach on social media, there are only three things I care about as I come across their video.
1. Is the hook of the video something I understand and would it help me improve by knowing the answer?
2. Is the creator speaking in a way that I can understand?
3. Is the video entertaining without fluff and boringness?
Let's say that this business coach decides to add a colorful rainbow effect to his subtitles because a social media guru told him it "holds attention".
If I'm watching it, my thoughts are going to be "I can barely read the freaking subtitles and they're actually very annoying!"
Just because everyone else is using these fake tactics does not mean they are doing anything. It's just that the current programming online that has people thinking that if they don't know how to do all of these different hacks, they can't succeed on social.
Real Life Example:
Alex Hormozi.
Phenomenal business guy, gives great advice, love his stuff. It's easy to see why people follow him. He's entertaining and knowledgeable.
Recently, Alex has been getting backlash from viewers on his videos..
The editing is simply.. TOO MUCH. Things constantly moving, flying around, it makes it hard to focus on the point of the video.
-
To me, making videos is a lot like the fitness industry.
There are all the workout gurus saying "bosu ball lateral raises" "drink apple cider vinegar for gains!!" but anyone who's been working out for long enough knows that working out is simply.. pick up heavy stuff, put it down, then eat to recover your muscles and be consistent.
In the video industry right now it is the same.
"Add this arrow here!" "Make a mannequin move in the background to trick people!" "Use a loop to trick people into watching!"
Meanwhile some of the most successful personalities on social media platforms just have basic editing on their videos with subtitles but THEY are the thing that people are attracted to.
Most popular videos of people talking that I see have the following:
1. a hook
2. a charismatic personality
3. a story
4. a fast pace without any boring moments
5. wait till the end to give the full answer
6. a polarizing viewpoint
7. subtitles
8. great actionable information
9. Relevant editing
The moral of the story is that Knowledge & Personality & Mystery with a sprinkle of good editing to make the video easier to watch (because that should be the goal. to make the video as easy to understand and as easy to watch as possible) is all you need to do on social media.
You don't need to spend 2 hours editing a 60 second video. it is a waste of time.
I would like to bring light to a new way to edit your videos.
RELEVANT EDITING
There are strategies I think that create RELEVANCY in a video and SHOULD be edited in. For example, if someone is referencing something, add a photo or B-Roll of it. If someone is getting emotional, add sound emotional effects.
If something you edit into a video will help understand you or your video more, then put it in.
Anyways...
What DOES work however, that social media gurus don't really mention much.. Is intentionally putting all of those short videos into as many places as possible for people to see them. (forums, groups, other social media platforms, multiple accounts on social media)
If someone says they KNOW a video will work and tell you to post it on one account, that person is lying. They're simply hoping.
Base your social media strategy on probability, NOT hope.
Hope this is valuable
Mike
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