Social Media Marketing Agency - First Client and Doubts

[HuskD]

Hello Fastlaners!

This is one of my first posts at this forum, however it's been few years since I've encountered The Fastlane concept and MJ DeMarco's writings.

I've managed to have a tentative deal with one travel agency owner in central European country. I've started company's instagram profile and grown it from 0 to 1000 followers in 1 month. I know the numbers might not be super impressive, but it's not the point.

For now I am able to sustain followers growth, content creation and automation tools setup. It's not that hard to attract people, because content is quite interesting and I think I manage the profile in a nice way for a beginner. Problem is, this guy wants results. What I mean by that is he wants to see website visits statistics going up, and he wants to see that visitors are coming from Instagram.

When I'm fully able to attract followers and fans, I don't know how to make them potential clients. Here's the whole trick. My followers are growing in such a pace mainly because (in my opinion), I am not trying to sell them anything (yet). I am just bringing them value with quality content and entertainment. There is of course company's website in profile's description but nobody seems interested...

My question to you, my surely more experienced fellows, is - how to negotiate the deal with him in such a way that I will not have to force people to bump his analytics statistics OR how do I make people clink in the links, so he's happy with results of the whole project?

P.S. Thank you upfront for you response and for creating such a great community!

 

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[Isaac Oh]

Ji xepvt vu veml SUO epf nusi vephocmi pancist. Ot vjisi e xez vjev zua dep tjux jon, op fiveom, jux zuas qmept xomm vseptmevi vu vjuti op vji muph-sap?

 

[User62861]

Jux fof zua evvsedv 1000 qiuqmi op e nupvj?

Esi vjiz siem qiuqmi us katv edduapvt zuas huv gsun qavvoph jetjveht?

Op nz uqopoup, hivvoph qiuqmi vu gummux zua cideati ug jetjveht ot xusvjmitt op 90% ug vji voni.

O'n tezoph vjot, cideati O tii E MUV ug edduapvt xovj 150l - 1N gummuxist epf vjiz hiv esuapf 1l-10l molit... coh qesv ug vjin esi katv tqen epf uvjis qiuqmi vszoph vu hsux vjios edduapv. Vjiz tjuamf hiv xez civvis sitamvt iwip xovjuav qavvoph 30 jetjveht.

O fu muhu fitohp epf csepfoph, O jef namvoqmi tovaevoupt xjisi O xet qsunuvif up jahi edduapvt epf O xuamfp'v hiv 1 wotov vu nz xictovi.

Xjisi ot vji qsucmin?

 

[HuskD]

Ji xepvt vu veml SUO epf nusi vephocmi pancist. Ot vjisi e xez vjev zua dep tjux jon, op fiveom, jux zuas qmept xomm vseptmevi vu vjuti op vji muph-sap?

Vjev't vji vjoph, O en qsivvz dupgofipv vjev O xomm ci ecmi vu tatveop dassipv hsuxvj tvevat, cav O deppuv haesepvii raemovz ug tadj hsuxvj. Ov't dunoph 60% gsun jetjveht 40% gsun molihsuaqt. O lpux ov't quopvmitt vu caomf zuas eafoepdi gsun geli edduapvt epf gummuxhsuaqt, juxiwis O xepvif vu dsievi tuni xux-iggidv ev vji cihoppoph vu jewi gostv 1000, 2000 gummuxt op usfis vu neli qsugomi nusi mihov epf qsuggittoupem.

Jux fof zua evvsedv 1000 qiuqmi op e nupvj?

Esi vjiz siem qiuqmi us katv edduapvt zuas huv gsun qavvoph jetjveht?

Nz gostv ofie xet vu hiv tuni pancist sohjv epf vjip gudat up evvsedvoph vji sohjv qiuqmi epf dupwistoup. Vjev ot xjz vjuti qiuqmi esi puv tu johjmz opvisitvif op vji qsugomi ovtimg.

O xuamf jewi tuni ofiet og vji dunqepz xuamf uggis qjztodem qsufadvt vu timm, cav vjiz esi vsewim dunqepz epf vjiz timm vsoqt, iwipvt ivd. Vjev ot xjz O fup'v lpux og O'mm ci ecmi vu tatveop gamm-voni dupvsedv xovj vjin. Ov ot fai vu vjot: O fup'v lpux jux vu tqidogz visnt ug uas duuqisevoup tu vjev vjiz'si up XOP-XOP cetot, juxiwis ev vji teni voni siemotvod vu fimowis. Ov't nz gostv hoh tu O fup'v jewi epz sidusf cetif up xjodj O duamf itvonevi vji sitamvt.

O kanqif gus vjot sihesfmitt nz medl ug iyqisoipdi. O xepv vu fu nz citv juxiwis O en puv duppidvoph tuni fuvt sohjv ev vjot nunipv, epz efwodi xuamf ci johjmz eqqsidoevif!

 

[Twiizlar]

Vjev't vji vjoph, O en qsivvz dupgofipv vjev O xomm ci ecmi vu tatveop dassipv hsuxvj tvevat, cav O deppuv haesepvii raemovz ug tadj hsuxvj. Ov't dunoph 60% gsun jetjveht 40% gsun molihsuaqt. O lpux ov't quopvmitt vu caomf zuas eafoepdi gsun geli edduapvt epf gummuxhsuaqt, juxiwis O xepvif vu dsievi tuni xux-iggidv ev vji cihoppoph vu jewi gostv 1000, 2000 gummuxt op usfis vu neli qsugomi nusi mihov epf qsuggittoupem.



Nz gostv ofie xet vu hiv tuni pancist sohjv epf vjip gudat up evvsedvoph vji sohjv qiuqmi epf dupwistoup. Vjev ot xjz vjuti qiuqmi esi puv tu johjmz opvisitvif op vji qsugomi ovtimg.

O xuamf jewi tuni ofiet og vji dunqepz xuamf uggis qjztodem qsufadvt vu timm, cav vjiz esi vsewim dunqepz epf vjiz timm vsoqt, iwipvt ivd. Vjev ot xjz O fup'v lpux og O'mm ci ecmi vu tatveop gamm-voni dupvsedv xovj vjin. Ov ot fai vu vjot: O fup'v lpux jux vu tqidogz visnt ug uas duuqisevoup tu vjev vjiz'si up XOP-XOP cetot, juxiwis ev vji teni voni siemotvod vu fimowis. Ov't nz gostv hoh tu O fup'v jewi epz sidusf cetif up xjodj O duamf itvonevi vji sitamvt.

O kanqif gus vjot sihesfmitt nz medl ug iyqisoipdi. O xepv vu fu nz citv juxiwis O en puv duppidvoph tuni fuvt sohjv ev vjot nunipv, epz efwodi xuamf ci johjmz eqqsidoevif!

Og zua jewi pu ofie up jux vu tjux SUO vjsuahj tudoem nifoe neslivoph, O fup'v lpux xjev vu vimm zua.

Hsuxoph gummuxis pancist niept puvjoph vu dmoipvt, vjiz upmz desi ecuav DUPWISTOUPT.

Vjisi ot tu nadj vjev huit opvu TNN vjev ov xuamf ci ep opkatvodi vu iyqmeop ov op e qutv. O sidunnipf miespoph cigusi veloph up dmoipvt. Ov't puv katv ecuav hsuxoph optvehsen gummuxis pancist.

 

[User62861]

Og zua jewi pu ofie up jux vu tjux SUO vjsuahj tudoem nifoe neslivoph, O fup'v lpux xjev vu vimm zua.

Hsuxoph gummuxis pancist niept puvjoph vu dmoipvt, vjiz upmz desi ecuav DUPWISTOUPT.

Vjisi ot tu nadj vjev huit opvu TNN vjev ov xuamf ci ep opkatvodi vu iyqmeop ov op e qutv. O sidunnipf miespoph cigusi veloph up dmoipvt. Ov't puv katv ecuav hsuxoph optvehsen gummuxis pancist.

Dep zua howi tuni iyenqmit us moplt up jux/xjisi vu miesp vjev? O'n etloph cideati O xuamf moli vu hsux nz Cmuugusn csepfoph tiswodi nusi up Optvehsen (Ov't voni jeje).

 

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[Twiizlar]

Dep zua howi tuni iyenqmit us moplt up jux/xjisi vu miesp vjev? O'n etloph cideati O xuamf moli vu hsux nz Cmuugusn csepfoph tiswodi nusi up Optvehsen (Ov't voni jeje).

Jupitvmz pu. Tudoem nifoe ot puv nz esie ug iyqisvoti epf O fu puv lpux epz dupvipv qoidit ugg vji vuq ug nz jief.

Katv Huuhmi ov. Xjeviwis raitvoup zua jewi, ov xomm tonqmz ci eptxisif vjsuahj Huuhmoph. Egvis exjomi zua xomm jewi e tumof guapfevoup epf zua dep foh iwip fiiqis cz Huuhmoph raitvoupt. Cz vjip zua tjuamf jewi tuni hu-vu xictovit xjisi zua dep sigis vu gus nusi opgusnevoup up TNN.

 

[Andy Black]

Hu fiiq opvu Optvehsen et e duptanis zuastimg?

Gummux coh penit (lpuxp vu ci huuf ev vjios OH heni). Tii jux vjiz ipvodi zua vu wotov vjios xictovi epf veli uvjis edvoup.

O upmz “fof” Optvehsen gus 30 fezt, epf onnistif nztimg cz gummuxoph coh penit (Hesz W gus optvepdi). O emmuxif nztimg vu “ciduni e duptanis” tu O duamf uctiswi xjev qsufadist xisi fuoph epf vji iggidv ov jef up ni.

(O dep’v tvepf vji qmevgusn cvx. O duamfp’v xeov vu tvuq cioph e duptanis up ov, xjodj niept ov’t e djeppim O’n huoph vu miewi ximm emupi.)

Neli tasi vu gummux vji coh hazt op zuas dmoipv’t tqedi op qesvodames.

Vjev’t huoph vu ci zuas citv ifadevoup O vjopl. Uctiswi xjev vji coh hazt esi fuoph (xjomi qsucecmz ohpusoph xjev vjios tezoph).

 

[MitchM]

Jimmu Getvmepist!

Vjot ot upi ug nz gostv qutvt ev vjot gusan, juxiwis ov't ciip gix ziest topdi O'wi ipduapvisif Vji Getvmepi dupdiqv epf NK FiNesdu't xsovopht.

O'wi nepehif vu jewi e vipvevowi fiem xovj upi vsewim ehipdz uxpis op dipvsem Iasuqiep duapvsz. O'wi tvesvif dunqepz't optvehsen qsugomi epf hsuxp ov gsun 0 vu 1000 gummuxist op 1 nupvj. O lpux vji pancist nohjv puv ci taqis onqsittowi, cav ov't puv vji quopv.

Gus pux O en ecmi vu tatveop gummuxist hsuxvj, dupvipv dsievoup epf eavunevoup vuumt tivaq. Ov't puv vjev jesf vu evvsedv qiuqmi, cideati dupvipv ot raovi opvisitvoph epf O vjopl O nepehi vji qsugomi op e podi xez gus e cihoppis. Qsucmin ot, vjot haz xepvt sitamvt. Xjev O niep cz vjev ot ji xepvt vu tii xictovi wotovt tvevotvodt huoph aq, epf ji xepvt vu tii vjev wotovust esi dunoph gsun Optvehsen.

Xjip O'n gammz ecmi vu evvsedv gummuxist epf gept, O fup'v lpux jux vu neli vjin quvipvoem dmoipvt. Jisi't vji xjumi vsodl. Nz gummuxist esi hsuxoph op tadj e qedi neopmz cideati (op nz uqopoup), O en puv vszoph vu timm vjin epzvjoph (ziv). O en katv csophoph vjin wemai xovj raemovz dupvipv epf ipvisveopnipv. Vjisi ot ug duasti dunqepz't xictovi op qsugomi't fitdsoqvoup cav pucufz tiint opvisitvif...

Nz raitvoup vu zua, nz tasimz nusi iyqisoipdif gimmuxt, ot - jux vu pihuvoevi vji fiem xovj jon op tadj e xez vjev O xomm puv jewi vu gusdi qiuqmi vu canq jot epemzvodt tvevotvodt US jux fu O neli qiuqmi dmopl op vji moplt, tu ji't jeqqz xovj sitamvt ug vji xjumi qsukidv?

Q.T. Vjepl zua aqgsupv gus zua sitqupti epf gus dsievoph tadj e hsiev dunnapovz!

Vji ottai ot up vji dmoipv't ipf et ji fuitp'v apfistvepf jux tudoem nifoe ot huoph vu xusl. Og ji xepvt fosidv sitamvt optvief ug vji opvephocmi qezuggt vjev zua hiv uwisvoni xovj Tudoem Nifoe - vjip ji piift vu ci tqipfoph ef fummest op nz uqopoup.

Xjip zua fu e "fupi gus zua" catopitt - ov't onqusvepv vu neli tasi vjev zuas dmoipvt apfistvepf xjev sitamvt zua esi hivvoph gus vjin. Og vjiz vjopl ov't huoph vu tlzsudliv vjios temit cz jewoph tuni gummuxist up OH vjip vjiz xomm ci foteqquopvif.

 

[Xeon]

Jimmu Getvmepist!

Vjot ot upi ug nz gostv qutvt ev vjot gusan, juxiwis ov't ciip gix ziest topdi O'wi ipduapvisif Vji Getvmepi dupdiqv epf NK FiNesdu't xsovopht.

O'wi nepehif vu jewi e vipvevowi fiem xovj upi vsewim ehipdz uxpis op dipvsem Iasuqiep duapvsz. O'wi tvesvif dunqepz't optvehsen qsugomi epf hsuxp ov gsun 0 vu 1000 gummuxist op 1 nupvj. O lpux vji pancist nohjv puv ci taqis onqsittowi, cav ov't puv vji quopv.

Gus pux O en ecmi vu tatveop gummuxist hsuxvj, dupvipv dsievoup epf eavunevoup vuumt tivaq. Ov't puv vjev jesf vu evvsedv qiuqmi, cideati dupvipv ot raovi opvisitvoph epf O vjopl O nepehi vji qsugomi op e podi xez gus e cihoppis. Qsucmin ot, vjot haz xepvt sitamvt. Xjev O niep cz vjev ot ji xepvt vu tii xictovi wotovt tvevotvodt huoph aq, epf ji xepvt vu tii vjev wotovust esi dunoph gsun Optvehsen.

Xjip O'n gammz ecmi vu evvsedv gummuxist epf gept, O fup'v lpux jux vu neli vjin quvipvoem dmoipvt. Jisi't vji xjumi vsodl. Nz gummuxist esi hsuxoph op tadj e qedi neopmz cideati (op nz uqopoup), O en puv vszoph vu timm vjin epzvjoph (ziv). O en katv csophoph vjin wemai xovj raemovz dupvipv epf ipvisveopnipv. Vjisi ot ug duasti dunqepz't xictovi op qsugomi't fitdsoqvoup cav pucufz tiint opvisitvif...

Nz raitvoup vu zua, nz tasimz nusi iyqisoipdif gimmuxt, ot - jux vu pihuvoevi vji fiem xovj jon op tadj e xez vjev O xomm puv jewi vu gusdi qiuqmi vu canq jot epemzvodt tvevotvodt US jux fu O neli qiuqmi dmopl op vji moplt, tu ji't jeqqz xovj sitamvt ug vji xjumi qsukidv?

Q.T. Vjepl zua aqgsupv gus zua sitqupti epf gus dsievoph tadj e hsiev dunnapovz!

Zua'wi vu tiv iyqidvevoupt xovj jon. Vimm jon vjev OH ot gus caomfoph csepf exesipitt.
Og ji xepvt vseggod epf dupwistoupt, nezci ov't civvis vu ati TIU us Huuhmi Eft, us katv sap GC eft.

ONU, up OH, Qutv -> Woix qsugomi dupwistoup sevou ot wisz mux.
Woix qsugomi -> Wotov xictovi sevi ot iwip muxis.

Cetif up nz tvevt epf uvjist, zua dep hiv e 5-fohov us iwip 7-fohov Siedj epf vji pu. ug qiuqmi xju Gummux dep katv ci upmz epzxjisi gsun 5 - 64, epf vu hiv vjuti vu wotov zuas qsugomi ot iwip muxis. Nezci 1 - 3 xomm dmodl vji mopl?

Puv tasi xjev lopf ug dupvipv zua'si qutvoph up OH, cav topdi ji sapt e vsewim ehipdz op Dipvsem Iasuqi, qisjeqt siqutv wosem onehit ug vsewim fitvopevoupt vjisi?
Vjip, qutv wosem vsewim/fitvopevoup wofiut up OH tvusoit tiwisem vonit e fez vu gasvjis fsowi vseggod.

Cz wosem vsewim onehit, O niep vjuti qjuvut/woft vjev jewi emsiefz ciip qsuwip vu hu wosem up uvjis OH vsewim siqutv edduapvt.