Could use some advice.
Was sitting in on a marketing (wife’s company not mine but I have some sway)call with some folks today and I was asking some Qs like what’s the ROAS. They were quoting percentages like were up 30%/22% this week/month and it’s great.
When I asked for real numbers campaign by campaign stuff like this was said.... we brought in 1000. Spent 3000. Sounds horrible? Thoughts?
One google ads campaign spent 1500 brought in 15k that’s great....
diving into the numbers they have about 5-7 campaigns going btw FB/google. Spending 15k a month and they don’t know what that’s bringing in. (Said they haven’t been tracking ads well since ios14)
Website is doing 60k a month but it’s a hot product. They’re doing 5m in wholesale.
Women’s apparel and it’s sold in 400 stores.
product is a little over 12 months old.
So my take was that some of that 60k is from brand awareness. Marketing co said they can’t track sales on FB.....I’m like then why use them.
More diving to learn that we spent 3500. Last month on a FB sales campaign that brought in 200 sales. Depends on which product t but we retail at $60-120 so $17 per sale is a lot to me.
and on one click campaign they paid 6$ a click....that’s not a sales campaign
after the call agency emailed my wife’s partner that I’m coming in hot....maybe they think I’m outta line? But I’m just trying to understand what’s going wrong. February- April they were hovering at 100k of DTC business now steady at 60/70k but spending 17k to get there between ads and agency fee.
meanwhile my site today had close to its best day ever 1.34k in sales....love klaviyo. We don’t run ads on my site....yet
Was sitting in on a marketing (wife’s company not mine but I have some sway)call with some folks today and I was asking some Qs like what’s the ROAS. They were quoting percentages like were up 30%/22% this week/month and it’s great.
When I asked for real numbers campaign by campaign stuff like this was said.... we brought in 1000. Spent 3000. Sounds horrible? Thoughts?
One google ads campaign spent 1500 brought in 15k that’s great....
diving into the numbers they have about 5-7 campaigns going btw FB/google. Spending 15k a month and they don’t know what that’s bringing in. (Said they haven’t been tracking ads well since ios14)
Website is doing 60k a month but it’s a hot product. They’re doing 5m in wholesale.
Women’s apparel and it’s sold in 400 stores.
product is a little over 12 months old.
So my take was that some of that 60k is from brand awareness. Marketing co said they can’t track sales on FB.....I’m like then why use them.
More diving to learn that we spent 3500. Last month on a FB sales campaign that brought in 200 sales. Depends on which product t but we retail at $60-120 so $17 per sale is a lot to me.
and on one click campaign they paid 6$ a click....that’s not a sales campaign
after the call agency emailed my wife’s partner that I’m coming in hot....maybe they think I’m outta line? But I’m just trying to understand what’s going wrong. February- April they were hovering at 100k of DTC business now steady at 60/70k but spending 17k to get there between ads and agency fee.
meanwhile my site today had close to its best day ever 1.34k in sales....love klaviyo. We don’t run ads on my site....yet
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