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A thought: books that are least useful to you are the ones you'd find the easiest to read.
(but not all "hard to read" books are useful either...)
Stay with me on this:
The first year I got a job in Real Estate industry, I accidentally discovered this truth. I managed to get the job I was unqualified to do and before losing it, I had to learn - FAST. I needed technical knowledge, not the "guru" bullshit that wouldn't fly at a large and successful sophisticated business. The only "shortcut" I could see was to get textbooks! Quick search yielded a few results, I bought them fast, and then spent every single available hour reading, highlighting and trying to re-create Excel sheets to understand the concepts at a deeper level. Having gone through post-secondary education already, most people like me would have thought "yeah, finally done studying", and for me it became the opposite.
That was a long while ago and what prompted me to post this is the fact that I just bought another very dry textbook for almost $300 (which is a crazy price, when you think about it, but it's a textbook and authors do whatever they want, this includes taxes and shipping). I am genuinely both excited and frustrated at the same time. Frustrated that now I have to go deep into this book to find a few more nuggets to make me more competitive in our business. Excited because I know only two ways that can happen:
1) books we read
2) people we meet
If you are young and reading this, congratulations! Understanding this can make you a fortune.
P.S. For those who got @MJ DeMarco books on audio, this concept applies. My advice is to get the book and read it, highlight 10% of what you found most surprising, it's likely useful. Then apply what you learned. I imagine it being 10x harder to do that while listening to an audio book. While I do that too, I never do it with books that I want to later use for business.
(but not all "hard to read" books are useful either...)
Stay with me on this:
- If you know nothing of the topic, it'll be a hard read.
- If you know everything on the topic, it'll be easy to read but you already know the topic.
- The most entertaining stories only give you a top of the trees view point
- Getting into the forest, diving deeper, is by definition harder.
- A textbook that forces you to do a case-study is hard to read.
- A YouTube guru selling you his "course" that guarantees you sales in 3 hours is typically fraud.
The first year I got a job in Real Estate industry, I accidentally discovered this truth. I managed to get the job I was unqualified to do and before losing it, I had to learn - FAST. I needed technical knowledge, not the "guru" bullshit that wouldn't fly at a large and successful sophisticated business. The only "shortcut" I could see was to get textbooks! Quick search yielded a few results, I bought them fast, and then spent every single available hour reading, highlighting and trying to re-create Excel sheets to understand the concepts at a deeper level. Having gone through post-secondary education already, most people like me would have thought "yeah, finally done studying", and for me it became the opposite.
That was a long while ago and what prompted me to post this is the fact that I just bought another very dry textbook for almost $300 (which is a crazy price, when you think about it, but it's a textbook and authors do whatever they want, this includes taxes and shipping). I am genuinely both excited and frustrated at the same time. Frustrated that now I have to go deep into this book to find a few more nuggets to make me more competitive in our business. Excited because I know only two ways that can happen:
1) books we read
2) people we meet
If you are young and reading this, congratulations! Understanding this can make you a fortune.
P.S. For those who got @MJ DeMarco books on audio, this concept applies. My advice is to get the book and read it, highlight 10% of what you found most surprising, it's likely useful. Then apply what you learned. I imagine it being 10x harder to do that while listening to an audio book. While I do that too, I never do it with books that I want to later use for business.