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[Progress] The Road to a wholesome Unscripted Life

Discussion in 'Progress/Execution Threads' started by Xeon, Sep 11, 2017.

  1. Xeon
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    Xeon All Cars Kneel Before Pagani. Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Some updates:

    1) Signed up with a much better fulfilment center. These guys are extremely professional, assuring and clear in their working style. They guide you every step of the way, tells you what's going to happen next, who to contact, what to do etc.

    2) Manufacturer showed me some of the parts they did yesterday. Pretty impressed with one of the parts. The other has a very slight color variation (very light grey instead of white), but it's ok since it's a technical limitation issue and it's only a tiny part. If all is well, everything should be ready approx 20 Feb or earlier. Keeping my fingers crossed. I was reading Vick's sunglass thread (still on page 20 of that monster thread) and it seems with manufacturing, there's always delays.

    3) Gonna run my Instagram giveaway next Monday. I did some reading and this infographic is useful:

    [​IMG]

    I'm using easypromosapp to pull all the comments and generate a random winner, then I'll ship the prize to them direct from amazon.
    My purpose of running the weekly giveaways is to:
    • get more followers
    • get more awareness of my brand
    • get social proof
    • increase engagement
    4) While waiting during this period, I'm also researching the next few products in my line, and I did a poll on pickfu.com to test my potential customers' feedback. Surprisingly, their opinions are different from what I thought. The service is a bit expensive but it sheds new light on many things and is worth it. Each vote comes with detailed answers (the Whys) and you can choose the demographic to target.

    4) Last week or so, I was in a bus going home on Sunday, and during the red light, I look to my right and saw this blue, exotic roofless car. I can't see the whole thing clearly, only the front part, and I thought it was a Pagani (nearly jizzed my shorts), but after a while, it seems to look like a Lotus Elise / Exige.

    5) Btw, Tony Robbins is currently in Singapore giving a 4-day seminar. Official: Tony Robbins Singapore - Unleash The Power Within 2018
    Look at the prices for the tickets WTF lol. With those $$$ I can buy more inventory and marketing. No offense to the Tony fans here but he comes across as another Tai Lopez type of guy to me, you know, the one who knows everything from wealth to relationships to business to religion to health. The premium tier tickets even have a fire-walking experience.
    Tai Lopez, Tony Robbins, Joel Osteen.....masters of the feel-good fastlane business.
     
    Last edited: Feb 1, 2018
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  2. Talisman
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    I love those infographics and statistics on emails - best time to send, best time for opens etc. They tell me exactly when NOT to send emails/surveys/etc, because everyone and their dog are like "I'll do it then!".

    I'm sure it depends on what you're selling/offering/smashing out of the park with value, but it also depends on the frame of mind you want people in. Sunday evenings are the best for me by the length of the Flemington straight (definitely not shown on that infographic). Found that out by testing - make sure you do your own.

    Keep at it champ!
     
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  3. Xeon
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    Xeon All Cars Kneel Before Pagani. Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Thanks, I guess I'll try the opposite lol
    I'm not sure if I should run a bit of ads on Instagram to promote the giveaway, because I don't want only 3 people participating in it. I've seen that happen to some other giveaways from others, whereby perhaps due to a lack of that account's social proof, few people join.
     
  4. Xeon
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    Xeon All Cars Kneel Before Pagani. Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Meanwhile, had my 2nd FTE today. Went to help out a while at my dad's shop, and this customer whom I don't even recognize, came up and started "talking" to me out of the blue.

    Her: So kid, what do you work as?
    Me: Designer.
    Her: Your salary is around 4K? (asking people's salaries is a common thing in Asian societies)
    Me: Nope, 2k range (almost reaching 3K though).
    Her: How old are you?
    Me: 34.
    Her (arrogant expression): My son is the same age as you, an architect, and earns 4K. (screw your son, 4K for an architect is tragic if he's been working for 10 yrs)
    Me: Yes ok.
    Her: You should get a degree, it will increase your salary.
    Me: Yes ok.
    Her: You should start learning from your dad, so that you'll be smarter and less dumb.

    Then, this f*ck went to my other family members (who're also helping out at the shop), and started telling them to advise me to get a degree. I can't find a hole to hide my shame.
    (actually, at my age now, getting a degree will only screw me up further because it will not help me get a better job or higher salary as interviewers look only at portfolios in my industry)

    All this once again proves that my decision to hustle is right.
    The only path left for me is to make it, then I can show all these arrogant sad f*cks the kind of sorry lives they've been leading. One of my dreams? I want to have the ability one day to ask them the same question.

    (7 years from now)
    Me: So what does your son work as?
    Her: Architect.
    Me: His salary is around <insert 5-figure value here>?

    Today, my mom gave me a watch to take to the shop for repair. It's a pretty old watch, the parts broke off. I really hope I can tell her, "Let's dump this away, I'll buy a new and better one".

    If my current hustle fails, I'll start another and another. f*ck THIS.
     
    Last edited: Feb 3, 2018
  5. Xeon
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    Xeon All Cars Kneel Before Pagani. Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Just launched my 1st giveaway on IG.
    Things are not looking good.

    It's been 4 hours and there's only 14 tragic likes, and only 2 people has joined, and what, I've 4k+ followers! This is discouraging the least.

    I might be one of the few, or worse, the only account on IG to run a giveaway and only 2 people joined! I even ran a Promotion ad on IG (similar to FB's Boost post) for US$2 for the next 2 days, and as of now, the ad stats show 0 people has viewed it.
    (while the non-promoted post itself has 320 impressions).

    I'll see how things go. Maybe it's the prize isn't attractive enough (about US$10 value).
    I see people run giveaways on IG and they've like 500 - 1000 comments and over 5000 likes easily, and their account followers aren't that much more than me.

    Keeping my fingers crossed.
    This is discouraging as f*ck.
     
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  6. ocricci
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    ocricci Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    I'm with you, let's make it happen or die trying
     
  7. Xeon
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    Xeon All Cars Kneel Before Pagani. Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Yup, either it's to the skies or to the graves. The only easy day was yesterday.
     
  8. Ravens_Shadow
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    Ravens_Shadow I'm sorry... I couldn't resist. Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass Summit Attendee

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    Planning on giving up so easily? The more time you put in, the better your chances of this being a success. If you think about it as oh I'll just do the next hustle or the next hustle, seems like you're chasing a shortcut.
     
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  9. Xeon
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    Xeon All Cars Kneel Before Pagani. Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Nah, not chasing shortcuts, just making plans for the worst. I mean, I'm giving myself 2 years for this and I'm going be monitoring the sales. If sales don't pick up after say, 8 months, I may consider quitting and moving on.
    Anyway, it's too early to say as I haven't launched.

    Some updates.

    1) It's Day 2 of the IG giveaway contest. There's currently about 10 - 11 people in the giveaway, I guess by the end of deadline, I might get 15 - 17 if I'm lucky. My plan is that during the last 24 hours, I'll make a final call using Instagram Stories. This feature is really cool, it drives additional traffic and gets you extra eyeballs to the IG profile. Always use and abuse IG Stories.

    2) Just joined an IG engagement pod. Much of this is automated, and they've a bot to allow me to paste the IG URLs to like, and I just paste them in, and the bot will run them through and auto-like from chrome browser. I'll play with this engagement pod for 1 - 2 weeks to see if it gets me a boost in engagement.

    3) Came across a Instagram engagement "managed service" where they will boost your engagement and followers, but after emailing them, I realize they're using the mass Follow/Unfollow technique.
    That's pretty much what all these guys are doing nowadays. It's US$60 for the basic plan and over US$200 for the "premium" plan.

    4) Manufacturer sent me pics of the first product for approval. It looks really good, I'm quite proud of it.
    It feels so different when you see it come to life.
    I gave them some very minor comments (I'm a picky guy), and they'll be churning out the rest. Only issue on my part was that I should have ordered more of another type, but it's too late now. But now that I know, I can do this for the next product.
     
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  10. Xeon
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    Xeon All Cars Kneel Before Pagani. Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Quick update. Products will be ready approx mid-next week.

    Meanwhile, for the Instagram Giveaway Contest Results....

    Gained 10 new followers (but lost about 5 afterwards), total 68 comments in the giveaway post and total of 26 participants.

    One thing I learnt, is that giveaways should be restricted to the US if you intend to ship the product from Amazon. The winner of my giveaway is from a country in the middle east, and the cost to ship there is almost 5 f*ckING TIMES the cost of the gift! WTF x3!

    I'm now checking with the winner if they will accept Amazon gift card instead. The value will be 2x the cost of the toy which is still a win for them.

    If not, I'll have to suck it up and pay for that insane shipping cost in order not to leave a bad rep.

    Expensive lesson learnt.

    But thinking about it, I'll stop giveaways for now and concentrate the limited funds I've, to spend on influencers instead. I believe the ROI will be much better.

    Currently looking for a freight consolidator to see if I can get the goods shipped to the US in a cheaper manner. Manufacturer is quoting me USD285 to ship a 33 lbs (15.6 KG) box from SE Asia there, what a pain for my $$$.

    I also bought Walter Hay's book for my new reading material, and once I'm done, will get Jim Cockrun's book.

    I've also been reading many threads here, and with the limited funds I've, I realized I can't use the shock-and-awe approach some folks here are doing. You know, going in with guns blazing and throwing money on sponsoring events, doing trade shows, hiring photo-shoots and all the big gala stuff which burn cash like no tomorrow.

    My strategy would be to go small and slow, and give myself a very good sustainable burn rate. This will lengthen the time to succeed but well.

    I've this book called the One Page Marketing Plan. It says the no. 1 reason why small businesses fail is due to them burning their cash too fast, trying to market like the big boys in building "brand awareness". It's like, Coca-Cola and Nike can throw more than US$30 million a year running ads showing their logo and lifestyle videos without any CTA or driving any sales, but can you?
     
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  11. Xeon
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    Xeon All Cars Kneel Before Pagani. Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Finally! The first batch of products are ready.
    The manufacturer sent me some photos of 20 - 30 of them all on the floor (they were packing it into the box).
    It's now being shipped out to the warehouse in the US.
    It feels good to see your own products come to life.

    The shocking thing is.....the manu told me the products will reach the US warehouse next Monday!
    WTF! I'm not even prepared, caught with my pants down in bed.
    I thought DHL usually takes 5 - 6 days for international shipments.
    I just emailed the fulfillment center and I hope they'll be ready.

    Been looking at the costs again, and I realize I need to find a manu in the US.
    I always thought Asia gives the best prices, but it's not always true.
    And the shipping cost from Asia to USA is insane.
    Actually, for my case, a completely custom design will be cheaper in Asia, but since it's only semi-custom, the US is way cheaper. USD400+ cheaper in fact!

    For a mere 34 lbs (15+ KG) box to the US, it's USD285++ by DHL, and I can't find any freight consolidator who would do this.
    Most don't even bother replying except for 2, and one of them is quoting a price 3x the cost of my products. WTF WTF WTF
    The whole shipping industry needs a shakeup.
    They need something to disrupt their entire industry, let those fat shipping guys go out of jobs.
    Then they'll work harder to keep costs cheaper. Like how Uber shakes up the cab industry.

    For my Instagram, ever since using Everliker plugin, I've been gaining 14 - 20 new followers a day.
    Gained 21 today! My goal is to hit 10K by 31 Dec 2018.

    Also, I posted a few ads on my local equivalent of craigslist to find small gigs to further fund my fastlane hustle. My salary isn't enough. Actually it is, but I need 2 months of day-job salary to fund the next batch of products (assuming 0 sales in first batch).
    I've also cut out all un-needed spending, such as giving up protein powder (one tub is expensive as f*ck).

    Next step :

    I've contacted a photographer from South America, the land of the legendary hispanic girls (never really seen one before in real life here).
    He'll do product shots (with and without people). Then with those professional shots, I will contact a few IG influencers in my niche and get them to endorse it after I sent them the products.
    I believe professionally done shots will entice them more to join me.
    Trying not to spend any additional dime on the IG influencers. If they require $, I'll look for the next one.
    "Here, take my product and shoot a pic of yourself using it. Hurry up! Ain't got no time to wait for you!"

    Then, once all the photos are in, I'll do the last finishing touches to the website......and I'm ready to launch!

    My level of self-doubt is insane now. Through the roof.
    I have all these grand ideas and wild visions of my product and future lineups.....but......
    Out of 10, how much would I rate my chances of success?

    Big fat 2.5.

    Let's see how it goes.
     
  12. Xeon
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    Xeon All Cars Kneel Before Pagani. Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    It's so exciting to track the location of the package from Thailand all the way to the US!
    Four times per day, I would go to DHL's tracking page to see where the package is, and it has arrived!

    [​IMG]
    Tomorrow, I'll contact the fulfillment center to check if all is well, and whether they've finished integrating their system with my Shopify cart. Getting closer!
     
  13. Xeon
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    Xeon All Cars Kneel Before Pagani. Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    f*ck! There are so many issues with the warehouse, and something that can be done in 1 day has taken almost 1 month! Every time when their other clients have a spike in orders or something happens, they would see to that first and my products are given the treatment of "Aye mate, we'll get to that later once we're done with this".

    I'm still gonna go ahead with them as things are already halfway fixed, but I'm gonna find another warehouse just in case.

    Tomorrow, I've a call with these warehouse folks to fix all these crap, and I admit.....I'm anxious, for the reasons no one is expecting : this is the first time I'm getting an overseas call from a western country.
    Don't laugh, but my mind is full of thoughts like:
    • What if they laugh at my English?
    • What if they can't understand my accent?
    • What if my English is not up to par and they treat me like a joke?
    • What if I don't sound professional?
    • How do I speak like Gary V / Tony Robbins?
    On the Instagram side, I've come up with a content idea after reading Fox's post in that other IG thread. I'm gonna create original content based on relevant things in my niche, and put motivational quotes on them, in an ironic/sarcastic manner. Since visual design is my forte, I'm gonna capitalize on this.

    I'll then tag and mention all the big accounts in my niche and if they notice me, they might even feature me. I just need ONE homerun. In the caption, I'll write "Tag a friend who needs motivation! / find this useful!" to further encourage sharing.

    It will be a lot more time consuming than just reposting, but from what I learned in Fox's posts, reposting accounts have zero or no loyalty and people are just there for the dopamine highs. With an account that has original content, I might have a better chance of attracting true fans.
    I'll try it for 2 - 3 months and see how it goes.
     
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  14. Xeon
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    Xeon All Cars Kneel Before Pagani. Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    [​IMG]
    [​IMG]
    [​IMG]
    [​IMG]
    [​IMG]

    /start rave


    Update: 1 July 2018, approx 11.40 PM

    On the bus again towards the city. This time, I saw 2 Ferraris driving alongside the bus. This is the first time I've seen a Ferrari so close. Both reds but different models. Can't tell what's the models as I'm not a Ferrari fan (but man, it's curves are sexy)

    As the bus drove into the heart of the city area, there were another 5, then 10, then before I knew it.....there were a sea of them! The roads got congested due to the large number of Ferraris..... I think there was at least 40 over or way more. All kinds of models and colors. It was some kind of event.

    In another thread, I asked how women on the streets behave when they see supercars. I remembered MJ (praise and glory be upon him) saying it attracts guys instead of girls (aka dick convention), but this time, I've to disagree, because....the women were all whipping out their phones and taking pics of the Ferraris!

    At one point, one of the Ferraris activated the convertible mechanism to cover the roof. It looked like a f*cking transformer!
    There was this other orange Lambo that drove behind all the ferraris.

    All these while, I can hear the huge booming, ROARING sound of the ferraris as they revv the engines and do that control launch.
    Immensely motivating and inspiring. Imagine seeing a sea of supercars, all driving next to you.
    It's like you're in a boat in the ocean and all these killer whales swim alongside you.
    As I got off the bus, I felt overwhelmed and light-headed.

    I BADLY want to be like these supercar owners. Successful, manly, alpha, rich, powerful, sought-after by women.
    Why should I be working at a lowly $2K job while these guys are living lives of gods, even though we're all humans?

    I want to join in their fun, but instead of ferraris or lambos, I want to do it in a Pagani!

    /end rave /end fap
     
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  15. Xeon
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    Xeon All Cars Kneel Before Pagani. Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Just made a payment of ~US$2,300 for my products. My bank is now left with ~US$3,400, and it will hit US$1,600 next month, the day just before payday (based on my monthly expenses and forecast).

    I'm truly terrified, scared, lost, confused and literally shivering in fear. When I think of how little is in my bank account, I freeze in fright. What if all these doesn't work out? It's ok to fail when you've $$$ in your bank, because you've a cushion, but not so much in my case.

    I've changed my fulfilment centre to another one, for the 3rd time. This one is more expensive, but worth every bit of it. They're professional, knows what they're doing and in charge of everything. Great speedy customer service.

    The current 2nd one is a complete nightmare : they don't ship out and I've to keep chasing them, inventory doesn't sync based on my testing, order status never gets updated. I'll be shipping these goods to my new fulfillment center and I hope these folks don't hold my goods hostage.

    It's been around 1.5 years since I had my first idea of hustling early last year. Been a very slow start due to :

    1) Giving excuses NOT TO PAY FOR PRODUCT MANUFACTURING (due to intense fear of spending money)

    2) Hiring the wrong folks. I paid cheap dollar and got cheap stuff in return, especially the fulfilment centre. These guys delayed me by 2+ months at least.

    3) Spent lots of $$$ on wrong stuff, like too much plugins on Wordpress/WooCommerce, Shopify, web development. If I could rewind time, I would have stopped these and could save US$4K or so. BIG COSTLY MISTAKE.
    Well, I did learn a lot about using WooCommerce, Shopify, Wordpress and site speed optimizations though. Was a complete noob before that. I could put all these in my day job resume!

    What's Next: The goods take about 2 weeks to be made, then I'll be sending them for photography, then after that, the real battle will start.

    I'm expecting 0 sales, 0 feedback in any form, as mentioned in Unscripted. Basically firing off into a vacuum.

    Let's see how this goes. Well, there's still that awesome $2,000/month graphic design job waiting for me.
     
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  16. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Moved outside as per request. Good luck @Xeon.
     
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  17. sparechange
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    sparechange Gold Contributor Speedway Pass

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    I hope you can make this thread gold!

    About the ferraris i have felt the same pain many times, in vancouver high end cars are more common,

    And it always feels like someone is stabbing me in the heart when i see one.

    As for the instagram give aways my luck hasnt been so great but fb ads (paid) have worked wonders for me, i find it extremely easy to drive traffic that way,

    With everliker alot of your followers could be fake or useless, with my IG the majority of my followers are other businesses or bots, there is a few legit people that ive engaged with that i could possibly sell to later on.

    Lately ive been thinking the end game of a pet business is food,

    Are you just selling on shopify & woocommerce now?
     
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  18. Xeon
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    Xeon All Cars Kneel Before Pagani. Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Yeah, I stopped giveaways on IG some time back after I realized that it doesn't work for loyalty (people are in it just for the goodies). It can build brand awareness but there's better options.

    Everliker did get me real followers, but problem is, because those followers follow me out of a need to reciprocate my "kindess" for liking their posts, and not because my content is good, they're as good as dead followers, because they don't engage with my posts. And as you may know, with IG's new algo, if your followers are not engaging with your post within 10 mins after you post it, it dramatically reduces the Reach of that post meaning the Likes are terrible and 0 - 1 Comments.

    Actually, on IG, there's a lot of innovative pet products in the sponsored ads. There's this gear thing made of light tubes that dogs can wear, and it glows in the dark which is good for night walks (imagine wearing light sabers and twisting them around their body), and dog scarves/socks/accessories, food (Honest Kitchen) and many more. Endless possibilities :cool:

    WooCommerce. Shopify is too limiting.

    Hope to see you update your progress thread bud. It's collecting dust.
    :rofl:
     
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  19. sparechange
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    sparechange Gold Contributor Speedway Pass

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    IG has been a weird mix of hit & miss with me, sometimes its fine and sometimes not (algorithm I guess)

    But the important thing is to engage with your customers/prospects in chat and develop at least some rapport.

    Ive seen the LED collars in Vancouver they seem pretty neat, but food is a large portion of the market share that cant be ignored.

    Thought of flea collars aswell although that's a tough one. There is a company on Amazon doing just shy of 7 figures (Serento?) Having read some of the feedback on the collars lots of dogs/cats ended up getting negative reactions, if you could come up with a better formula that could be a big hit aswell.
     
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  20. sparechange
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    sparechange Gold Contributor Speedway Pass

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    I've always had a self bias of (oh wow I cant compete with Pedigree/Purina)

    But seeing this is pretty nuts, never seen this on store shelfs... have always bought Pedigree/Purina/Raw meat & some other big name brands I'm forgetting...

    Like MJ says tho, you just need a tiny percentage so in our case the industry is around 80 billion a year,

    0.01% is $8m which is a fairly nice amount of FU $

    The struggle here is to build a strong brand, a good book to look into is the story of Coke, crazy to think you can have a multi billion dollar company selling water + sugar
     

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    Xeon All Cars Kneel Before Pagani. Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Just found it : Advanced Visibility Gear | www.noxgear.com
    Beautiful light vests for dogs and humans!
    I like their execution.

    Another one: The #1 Dog Carrier Backpack | K9 Sport Sack
    This one is a dog backpack. I see them on IG ads and in my feed all the time. They're donating a lot of their profits, which means they likely sold a lot.
    They've 2098 reviews according to their website, so if 1 of every 10 customer reviews their product, that means they sold 20,980 bags. Each bag average $90, so 20,980 * $90 = $1,888,200 in revenue.
    That's insane. Their IG game is pretty strong too.

    Personally, I'm not a fan of the K9 dog sack; it looks kinda uncomfortable for the dog though, especially the bottom where the legs are. Maybe that's a gap to value skew! LOL
     
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    sparechange Gold Contributor Speedway Pass

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    ha, yeh goes to show how a simple idea can be very successful
     
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    sparechange Gold Contributor Speedway Pass

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    there's lots of complaints with this product, again tho its all about the execution. inspiring!
     

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    sparechange Gold Contributor Speedway Pass

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    Have you thought of shampoo? With the right marketing strategy I could see that exploding

    Found a supplier that could get me bottles for around 1.5 USD ($1.95 CAD) way to expensive

    Retail is around $5-15 on Amazon (Should be able to get it cheaper than $1)

    You could either shoot for the moon and create a killer brand like Coca-Cola and charge a premium with some marketing angle

    Or undercut prices (cheapest right now is $5.99 )
     
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    sparechange Gold Contributor Speedway Pass

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    shampooo.JPG


    Even if your barely making a profit the long term value of creating a customer and then up/down selling in the future is very valuable as once you have built a relationship they will be more inclined to purchase something else as you've earned trust

    Think about a food brand you consistently buy, you are generally going to stick with the same one right?
     
    Last edited: Jul 20, 2018
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