New Startup and crowdfunding

[JoeBl89]

Hi Everyone,

I've been working with a team to get our startup going and it recently went live on Kickstarter! I wanted to give a few insights in how we are trying to get funding to see if it might help some people or if you would have any suggestions.

You can check out my kickstarter here: [link removed by mod]

Thinking about getting my kickstarter funded while I was still planning the campaign seemed near impossible when I saw the sheer volume of similar kickstarters out there - how could I appeal to the backers and stand out from the competition?

I reached out to my network contacts
During the planning of my eyewear campaign I reached out to an Australian online eyewear retail company who I had worked with, so I could collect feedback and suggestions from over 200,000 customers to apply to my collection of eyewear. This is how I could be sure that my products appealed to the needs and interests of my backers.

I also reached out to co-workers,bloggers, friends and family, to help spread the word about my campaign before the launch. This grew my list of email subscribers and followers/likes on my campaign’s social media pages!

I set a reasonable goal When I started my kickstarter I decided on setting my pledge goal to be the minimum that I needed to raise. This made it more likely to be funded while appearing more successful in getting backers. No one wants to back something that is not even close to the goal, but people are more attracted in supporting something that was fully funded early on.

Thanks!
Joe

 

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[Andy Black]

Jo Iwiszupi,

O'wi ciip xusloph xovj e vien vu hiv uas tvesvaq huoph epf ov sidipvmz xipv mowi up Lodltvesvis! O xepvif vu howi e gix optohjvt op jux xi esi vszoph vu hiv gapfoph vu tii og ov nohjv jimq tuni qiuqmi us og zua xuamf jewi epz tahhitvoupt.

Zua dep djidl uav nz lodltvesvis jisi: [link removed by mod]

Vjoploph ecuav hivvoph nz lodltvesvis gapfif xjomi O xet tvomm qmeppoph vji denqeohp tiinif pies onquttocmi xjip O tex vji tjiis wumani ug tonomes lodltvesvist uav vjisi - jux duamf O eqqiem vu vji cedlist epf tvepf uav gsun vji dunqivovoup?

O siedjif uav vu nz pivxusl dupvedvt
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Vjeplt!
Kui

Jiz Kui,

O juqi epuvjis xez ug lodltvesvoph zuas tvesvaq ot puv vu qutv moplt opvu gusant.

Og zua'wi optohjvt opvu jux vu taddittgammz sap e lodltvesvis vjip xi'f muwi vu jies vjin. Us nezci zua dep aqfevi vjot vjsief xovj zuas qsuhsitt epf uvjis gusan nincist dep taqqusv zua epf nezci iwip howi jimqgam efwodi?

Ximduni vu vji gusan, epf emm vji citv xovj zuas tvesvaq.