User Power
Value/Post Ratio
255%
- Sep 23, 2013
- 338
- 863
With writing, you have to have either scale or a platform, ideally both.
With niche based non-fiction, you need to have a platform of some sort to further serve the market. The book becomes a marketing tool for something greater. MJ had the forum, some writers are consultants, celebs who write a book, etc. They can write a few books to further serve an already established or growing platform that is outside of writing. Then there is creative non-fiction (David Sedaris, Augusten Burroughs, etc.) and fiction where writers don't so much need a platform (nothing else to sell other than books), they just need scale in the form of higher book sales and more books. Although, fiction writers more and more are starting to see the value of having a platform, helps when books sales start to go flat between books.
Without a platform to further serve the market or the ability to build an audience through high book sales and multiple books, you're going to have a hard time.
With niche based non-fiction, you need to have a platform of some sort to further serve the market. The book becomes a marketing tool for something greater. MJ had the forum, some writers are consultants, celebs who write a book, etc. They can write a few books to further serve an already established or growing platform that is outside of writing. Then there is creative non-fiction (David Sedaris, Augusten Burroughs, etc.) and fiction where writers don't so much need a platform (nothing else to sell other than books), they just need scale in the form of higher book sales and more books. Although, fiction writers more and more are starting to see the value of having a platform, helps when books sales start to go flat between books.
Without a platform to further serve the market or the ability to build an audience through high book sales and multiple books, you're going to have a hard time.