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MJ DeMarco
I followed the science; all I found was money.
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IMO the real problem arising is validation and reinforcement. We, millenials especially, are learning to get easily reinforced. Post something snarky on FB (takes 3 seconds) and you get immediate reinforcement through likes and comments. Post a selfy... bam, likes, thumbs up, and comments. The real world comes along and you find yourself working 8 hour days with NO reinforcement. No likes. No "good job!" No thumbs up. Nothing. Entrepreneurship is the same way. You can work for days, weeks, and months with ZERO reinforcement. I'd imagine that has to be a rude awakening for someone who's grown up doing something and seeing an immediate reaction, response, or reinforcement. And then in real life, nothing. And herein lies why the digital world is often more appealing.
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