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Marketing Methods for new start ups

Marketing, social media, advertising
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Hi guys, I have read both unscripted and millionaire fastlane .

Are there any recommended books for marketing online website/app start ups from scratch? We don't have venture capital either. I have hired someone via freelancer to create a website and we are almost ready to launch!

Any recommendations are valued!

Thank you,
Kevin
 
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MJ DeMarco

I followed the science; all I found was money.
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I generally believe marketing strategy best comes from the internet, namely recent blog posts or articles.

Marketing books tend to get outdated really quick ... what worked in 2018, sometimes doesn't work in 2021.

Many folks here have recommended Russell Brunson's work which relates to sales funnels.
 
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I generally believe marketing strategy best comes from the internet, namely recent blog posts or articles.

Marketing books tend to get outdated really quick ... what worked in 2018, sometimes doesn't work in 2021.

Many folks here have recommended Russell Brunson's work which relates to sales funnels.
Thank you! We appreciate the advice! I will update on how our base methods go and we will adjust to different strategies accordingly.
 

MJ DeMarco

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Here's another recommendation that supposedly has survived time...
But if you're super clever, there's also the third way of joint ventures and other creative ways to build a business taught by Jay Abraham. @FauxPas, you may be interested in reading Jay Abraham's Joint Ventures: From Mediocrity to Millions. Jay Abraham's INSIDERS's Guide to Engineering Highly Successful Joint Ventures, Strategic Alliances, Partnerships and Other Lucrative Host-Beneficiary Relationships.

If you type "Jay Abraham's Joint Ventures: From Mediocrity to Millions" in Google you'll find a free PDF. It's an old document (from 2005) but extremely powerful and will teach you how people structure deals with zero money involved.
 
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MTF

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Here's another recommendation that supposedly has survived time...

Just need to add that this isn't "here's exactly what to do" type of a book. The book covers how to think and shows mostly offline examples. It doesn't say how to use social media or any of that stuff but I believe it teaches something more important which is seeing opportunities in overlooked places—like all of Jay Abraham's stuff.
 

MJ DeMarco

I followed the science; all I found was money.
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