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- #8
MJ DeMarco
I followed the science; all I found was money.
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As I have experience with paid traffic I am wondering if anyone here had a positive ROI or at least a breakeven ROI promoting books?
I think the ROI comes from using the book as a trip wire / lead magnet (like on IG ... "FREE BOOK") and then leveraging the email list for bigger items.
With thin margins, I wouldn't think PPC for direct sales would be profitable, but should be a part of a larger strategy.