[Insider Call] How to Kick a$$ with Facebook Marketing

[AllenCrawley]

FYI, Jason has been helping me with a facebook campaign. I've never used facebook ads prior. I can say that without Jason's guidance I would have likely spent a lot more money for the same amount of results.

I think I'm now hooked on facebook advertising.

We'll be using my experience as a case study for the call.

 

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[kyled427]

Count me in!

 

[needchaser]

Count me in. I tried using facebook ads recently just as a test but I got this weird security error thing when I tried to actually check out and pay for the ad with my credit card. I submitted a ticket to facebook customer support but no luck yet. Have you experienced this or know any secrets for getting your ad to go through?

 

[PeteLife]

Looking forward to it! ...
Ill be leaving work early just to catch this!

 

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[helmguy]

Damn. I'm going to be traveling at that time so would really appreciate a recording of this.

Sent from my Nexus 4 using Tapatalk

 

[Mr Cracker]

Thank you Jason! count me in.

About 4 days ago i gave facebook ads a shot , i set everything in auto and honestly i have no idea what i'm doing... this call will spare me money and more importantly time.

I noticed facebook ads defaults to CPM not CPC, not sure when i should use each one or how much to bid...

Thanks again, looking forward to it.

 

[PSK]

I'm in too. Thanks for this.

 

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[JasonR]

I noticed facebook ads defaults to CPM not CPC, not sure when i should use each one or how much to bid...

I will be covering the bidding strategy that has worked for me.

 

[Hong King Kong]

This is going to be around 4am my time... I'm gonna try to make it! But in case I don't I'll post my question here first,

The ad reports are very simple in FB ads, is there a way for the reports to be more detailed? For example, what age, sex and location the people were who triggered a conversion?

Thanks!

 

[Speedy]

Thank you Jason, I'm looking forward for this.

 

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[JasonR]

For example, what age, sex and location the people were who triggered a conversion?

Yep. I'm planning on covering that as well.

 

[Phones]

This call will be gold as I'm probably going to invest a lot on fb ads this year.

Thanks again

Sent from my Nexus 4 using Tapatalk

 

[johnp]

Thanks...here are some questions:

1. Do you use the bulk editor? Is there anything better than that?

2. Do you display your ads to mobile devices? I noticed that you can turn mobile devices off in the bulk editor area.

3. Do you use both newsfeed and right hand column ads? My newsfeed ads have been converting much better for me and they have been way cheaper.

4. Do you run your ads continually? For example, have you found that ads do not preform well at certain times of the week (weekends?) vs the day?

5. Do you think that it's best to link the ad to your FB page or directly to a website?

Thanks

 

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[JasonR]

Thanks...here are some questions:

1. Do you use the bulk editor? Is there anything better than that?

2. Do you display your ads to mobile devices? I noticed that you can turn mobile devices off in the bulk editor area.

3. Do you use both newsfeed and right hand column ads? My newsfeed ads have been converting much better for me and they have been way cheaper.

4. Do you run your ads continually? For example, have you found that ads do not preform well at certain times of the week (weekends?) vs the day?

5. Do you think that it's best to link the ad to your FB page or directly to a website?

Thanks

I'll cover those.

 

[Ellie]

Looking forward to this call. Thanks Jason!

 

[McCoyH]

how do I get in on this call?

 

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[AllenCrawley]

how do I get in on this call?

I will post call in details tomorrow. Stay tuned.

 

[PSK]

What kind of adverts have you found to have high CTR?

For example, if I am selling widgets, is it better to use more images with a single widget, or images with a range of widgets displayed?
CPM or CPC? Which do you find most effective?
When targeting a niche, FB allows you to drill into your target audience (i.e. you can target 'women' 'aged between x and y' who are interested in 'x' located in 'x'). When launching a new product is that what you do, or do you target everyone?

Many thanks

PSK

 

[TedM]

Thanks! I've been away for a while and will not be able to physically attend, but I'm really looking forward to hearing this just the same.

Thank you for sharing your experience and time.

 

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[tafy]

For us british guys this is 8pm and europe this is 9pm. I hope I can make this one

 

[Vick]

Sorry to ask this here. But I've always been a little confused about these INSIDERS Calls.

How do they work? Is it a Web show?

I'd really like to see this one.

 

[sitemaster]

Sorry to ask this here. But I've always been a little confused about these INSIDERS Calls.

How do they work? Is it a Web show?

Phone number will be provided and you call in to listen to the call.

 

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[helmguy]

Was it decided if there will be a recording as I'm gutted that I'll miss it.

Sent from my Nexus 4 using Tapatalk

 

[JAJT]

This is what I believe is the general attitude towards these calls:

Is your reason for missing the call MORE or LESS valuable than the information you expect to gain from the call?

If your plans are MORE valuable - don't feel guilty, because you are prioritizing properly.
If your plans are LESS valuable - move mountains and figure it out.

If you NEED this information:

- Call in sick or take a half-day
- Reschedule the flight/meeting/whatever
- Stream it from your phone/tablet on the go
- Duck out of the family gathering
- Go shopping another day
- Stay up late or get up early if you are geographically challenged

And hell, sometimes you have something less important but more urgent with no way out - it happens.

Recordings do sometimes happen but you should never, ever count on them. Announcing that a call will be recorded ahead of time is a fantastic way to ensure people won't try very hard to respect the effort put forth and attend it live.

 

[helmguy]

On fair enough. If I wasn't on a flight with 20 other people I'd consider rearranging thing. My loss.

Sent from my Nexus 4 using Tapatalk

 

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[AllenCrawley]

Well stated JAJT. I will have to steal that and use in future INSIDERS Call threads.

 

[AllenCrawley]

Here are the details for attending this INSIDERS Call/Webinar:

Date and Time: Friday, November 29, 2013 at 1:00pm MST
http://www.timeanddate.com/worldclock/converter.html

The webinar is limited to 50 attendees. [first come, first served]

Visit the link below to attend the webinar:

[Insider Call] How to Kick A$$ with Facebook Marketing - Webinar link

You will be greeted with the following screen:

View attachment 5161

Choose your audio preference.

Follow the on screen directions.

System Requirements:

Operating System:
Windows XP and later, including Windows 8 *
Mac 10.6 Snow Leopard and later
Linux - various installations

*MeetingBurner is compatible with Windows 8 on Internet Explorer 10. However, to either run or attend a meeting, you will need to be in Desktop View rather than the new Modern View, as this interferes with some of the software required to attend a meeting. In order to switch to Desktop View, please open Internet Explorer 10 and right-click on any blank area on the website. This will pull up a toolbar at the bottom that shows the website’s URL and a series of buttons. Please click on the wrench icon; this will provide you with the option to "View on the desktop". By selecting this, your browser will enable you to use the full features of your MeetingBurner service.

Supported web browsers:
IE 8+
Firefox
Safari 5+
Chrome

Meetingburner offers a free mobile app that will enable Apple's iPhone, iPod Touch, and iPad users to connect to meetings, all from the convenience of their Apple device! Just search for "MeetingBurner" in iTunes, install the free app, and then connect to the meeting with the meeting-specific iOS meeting ID, which is GD2QBMGB for this call. For Android users, no special app is necessary. The meeting can be launched from the same link that would be used for desktop participants.




I will update the OP with this info as well.

 

[JasonR]

What kind of adverts have you found to have high CTR?

For example, if I am selling widgets, is it better to use more images with a single widget, or images with a range of widgets displayed?
CPM or CPC? Which do you find most effective?
When targeting a niche, FB allows you to drill into your target audience (i.e. you can target 'women' 'aged between x and y' who are interested in 'x' located in 'x'). When launching a new product is that what you do, or do you target everyone?

Many thanks

PSK

Good questions. I'll cover these.

 

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[eqttrdr]

please record the session if possible... Im sure there will be plenty of people like myself working all day and unable to attend.

thanks and all the best

 

[AllenCrawley]

This is what I believe is the general attitude towards these calls:

Is your reason for missing the call MORE or LESS valuable than the information you expect to gain from the call?

If your plans are MORE valuable - don't feel guilty, because you are prioritizing properly.
If your plans are LESS valuable - move mountains and figure it out.

If you NEED this information:

- Call in sick or take a half-day
- Reschedule the flight/meeting/whatever
- Stream it from your phone/tablet on the go
- Duck out of the family gathering
- Go shopping another day
- Stay up late or get up early if you are geographically challenged

And hell, sometimes you have something less important but more urgent with no way out - it happens.

Recordings do sometimes happen but you should never, ever count on them. Announcing that a call will be recorded ahead of time is a fantastic way to ensure people won't try very hard to respect the effort put forth and attend it live.

It's also important to note that INSIDERS Calls were started as a way for some to give back to the community and were not a planned INSIDERS Subscription benefit. Yes, these calls are a great benefit of being an INSIDERS but these are conducted on a pure volunteer basis by moderators and hosts. Whether a recording is made available is purely the decision of the call host. There are a few reasons why a host may not want their call recorded and shared after the fact and we should respect that. Also, we've had situations were a call was recorded but the technology failed and the recording was not available after all.