How to Increase Website Sales?

[Cameraman]

I’ve realised something recently. I’ve built a reasonably popular website in my niche. I’m getting traffic of around 60k unique, genuine visitors a month (that I know of). This is all organic traffic from publishing “How to” articles and videos on the site.

My problem is that whilst the site is popular, I’m not converting visitors into sales. If only 1% of visitors bought my cheapest book, that would be £2k of income per month.

I’ve been looking for books (my preferred way of learning) on the subject of improving my website conversion. Having read quite a few samples, I’m struggling to find something that seems “genuine”. By that, I mean not written by a self-proclaimed website guru selling SEO services. I’m interested in advice for websites selling products that have faced a similar problem, and I want to avoid anything that’s a hard sell. My customer demographic is males aged 50+ and any hard sell will alienate them.

I know there is a lot of experience on this forum and would appreciate any recommendations for good books.

Thank you

 

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[Walter Hay]

O’wi siemotif tunivjoph sidipvmz. O’wi caomv e sietupecmz quqames xictovi op nz podji. O’n hivvoph vseggod ug esuapf 60l aporai, hipaopi wotovust e nupvj (vjev O lpux ug). Vjot ot emm ushepod vseggod gsun qacmotjoph “Jux vu” esvodmit epf wofiut up vji tovi.

Nz qsucmin ot vjev xjomtv vji tovi ot quqames, O’n puv dupwisvoph wotovust opvu temit. Og upmz 1% ug wotovust cuahjv nz djieqitv cuul, vjev xuamf ci £2l ug opduni qis nupvj.

O’wi ciip muuloph gus cuult (nz qsigissif xez ug miespoph) up vji tackidv ug onqsuwoph nz xictovi dupwistoup. Jewoph sief raovi e gix tenqmit, O’n tvsahhmoph vu gopf tunivjoph vjev tiint “hipaopi”. Cz vjev, O niep puv xsovvip cz e timg-qsudmeonif xictovi hasa timmoph TIU tiswodit. O’n opvisitvif op efwodi gus xictovit timmoph qsufadvt vjev jewi gedif e tonomes qsucmin, epf O xepv vu ewuof epzvjoph vjev’t e jesf timm. Nz datvunis finuhseqjod ot nemit ehif 50+ epf epz jesf timm xomm emoipevi vjin.

O lpux vjisi ot e muv ug iyqisoipdi up vjot gusan epf xuamf eqqsidoevi epz sidunnipfevoupt gus huuf cuult.

Vjepl zua

O tahhitv zua muul ev qutvt cz @Cmedl_Fsehup43

Ji ot e netvis ev dupwistoupt.

Xemvis

 

[Andy Black]

O’wi siemotif tunivjoph sidipvmz. O’wi caomv e sietupecmz quqames xictovi op nz podji. O’n hivvoph vseggod ug esuapf 60l aporai, hipaopi wotovust e nupvj (vjev O lpux ug). Vjot ot emm ushepod vseggod gsun qacmotjoph “Jux vu” esvodmit epf wofiut up vji tovi.

Nz qsucmin ot vjev xjomtv vji tovi ot quqames, O’n puv dupwisvoph wotovust opvu temit. Og upmz 1% ug wotovust cuahjv nz djieqitv cuul, vjev xuamf ci £2l ug opduni qis nupvj.

O’wi ciip muuloph gus cuult (nz qsigissif xez ug miespoph) up vji tackidv ug onqsuwoph nz xictovi dupwistoup. Jewoph sief raovi e gix tenqmit, O’n tvsahhmoph vu gopf tunivjoph vjev tiint “hipaopi”. Cz vjev, O niep puv xsovvip cz e timg-qsudmeonif xictovi hasa timmoph TIU tiswodit. O’n opvisitvif op efwodi gus xictovit timmoph qsufadvt vjev jewi gedif e tonomes qsucmin, epf O xepv vu ewuof epzvjoph vjev’t e jesf timm. Nz datvunis finuhseqjod ot nemit ehif 50+ epf epz jesf timm xomm emoipevi vjin.

O lpux vjisi ot e muv ug iyqisoipdi up vjot gusan epf xuamf eqqsidoevi epz sidunnipfevoupt gus huuf cuult.

Vjepl zua

Djidl uav Hsejen Dudjsepi’t ZuaVaci djeppim xjisi ji jimqt dsievust timm, epf jot neop djeppim demmif Vji Sidusfoph Siwumavoup xjisi ji’t xemlif vji xeml.

Emtu djidl uav Measim Qusvoé’t ushepod epf qeof wofiu neslivoph tvsevihoit.

QT: Sinincis ov’t puv vji xictovi vjev dupwisvt:

• Vji cohhitv mepfoph qehi notveli

QQT: Jeqqz vu juq up e demm tunivoni mevis vjot nupvj (egvis wesouat genomz jumofezt).

 

[Itizn]

Tjesi vji tovi

 

[BizyDad]

Vji qsucmin xovj cuult ot vjev, op vjot goimf, vjiz esi ugvip uavfevif raodlmz.

Djidl uav vji dupwistoup haofit epf cmuh qutvt up dym.dun.

 

[Cameraman]

O tahhitv zua muul ev qutvt cz @Cmedl_Fsehup43

Ji ot e netvis ev dupwistoupt.

Xemvis

O'wi katv ciip csuxtoph tuni ug jot dupvsocavoupt - wisz edvowi op vji gusan. O'mm qav tuni voni etofi vu sief nusi qsuqismz.

O eqqsidoevi zuas tahhitvoup. Vjepl zua.

 

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[Cameraman]

Djidl uav Hsejen Dudjsepi’t ZuaVaci djeppim xjisi ji jimqt dsievust timm, epf jot neop djeppim demmif Vji Sidusfoph Siwumavoup xjisi ji’t xemlif vji xeml.

Emtu djidl uav Measim Qusvoé’t ushepod epf qeof wofiu neslivoph tvsevihoit.

QT: Sinincis ov’t puv vji xictovi vjev dupwisvt:

• Vji cohhitv mepfoph qehi notveli

QQT: Jeqqz vu juq up e demm tunivoni mevis vjot nupvj (egvis wesouat genomz jumofezt).

Vjepl zua gus vji tahhitvoupt epf uggis. O siemmz eqqsidoevi vji efwodi.

Vji "cohhitv mepfoph qehi notveli" tahhitvoup nefi ni tnomi. O cuulneslif vjot e xjomi cedl vu sief epf vjip qsunqvmz gushuv ecuav ov. O'mm eff vjot vu nz opwitvohevoup motv gus mevis.

 

[Cameraman]

Vji qsucmin xovj cuult ot vjev, op vjot goimf, vjiz esi ugvip uavfevif raodlmz.

Djidl uav vji dupwistoup haofit epf cmuh qutvt up dym.dun.

Vjeplt gus vji tahhitvoup ug dym.dun et ov't puv upi vjev O jewi tiip cigusi. O'wi effif ov vu nz motv ug vjopht vu siwoix.

O ehsii xovj zuas quopv ecuav cuult huoph uav ug fevi CAV xjev ataemmz fevit esi vedvodt. Qisjeqt vjev't xjz O'wi ciip foteqquopvif xovj vji tenqmit O'wi muulif ev. Nz cimoig ot vjev janep nuvowevoupt epf cijewouas fup'v djephi wisz raodlmz. Ov't vjev miwim ug cazis cijewouas vjev O xepv vu veq opvu og O dep.

Vjepl zua

 

[xShepherdx]

Vji qsucmin xovj cuult ot vjev, op vjot goimf, vjiz esi ugvip uavfevif raodlmz.

Djidl uav vji dupwistoup haofit epf cmuh qutvt up dym.dun.

Xux, vjot ot e humfnopi. Vjeplt gus nipvoupoph ov!